quick start to captioning 05-07-2015

Quick Start to CaptioningMay 7, 2015 at 2:00pm ET

Lily Bond

Marketing Manager

3Play Media

lily@3playmedia.com

(617)764-5189 x119

www.3playmedia.com

twitter: @3playmedia

Type questions in the control panel during the presentation

This presentation is being recorded and will be available for replay

To view live captions, please follow the link in the chat window

Agenda

‣ Captioning basics

‣ Benefits

‣ Accessibility laws

‣ Captioning services & tools

‣ Q&A

What Are Captions?

4

Text that has been time-synchronized with the media

What Are Captions?

Captions convey all spoken content and sound effects

What Are Captions?

6

Originated in the early 1980s for broadcast TV

Terminology

7

‣ Captions vs. Transcript

Terminology

8

‣ Captions vs. Transcript

‣ Captions vs. Subtitles

Terminology

‣ Captions vs. Transcript

‣ Captions vs. Subtitles

‣ Closed vs. Open Captions

Terminology

‣ Captions vs. Transcript

‣ Captions vs. Subtitles

‣ Closed vs. Open Captions

‣ Post Production vs. Real-Time

Caption Formats

SRT

Example

01:02:53:14 94ae 94ae 9420 9420

01:02:55:14 942c 942c

01:03:27:29 94ae 94ae 9420 9420

SCC

Example

How to Associate Captions with

Video‣ Sidecar file

‣ Encode captions with video

‣ Open captions (burned in)

Benefits‣ Accessibility for hard of hearing

48 MillionAmericans with hearing loss

Benefits‣ Accessibility for hard of hearing

‣ Better comprehension

‣ Flexibility to view in noise-sensitive environments

80%Of people who use captions

don’t have hearing disability

Benefits‣ Accessibility for hard of hearing

‣ Better comprehension

‣ Flexibility to view in noise-sensitive environments

‣ Interactive video search

97%Of users said searchable

transcripts enhanced experience

Benefits‣ Accessibility for hard of hearing

‣ Better comprehension

‣ Flexibility to view in noise-sensitive environments

‣ Interactive video search

‣ SEO: more inbound traffic

7.3%Increase in views

from captions

Benefits‣ Accessibility for hard of hearing

‣ Better comprehension

‣ Flexibility to view in noise-sensitive environments

‣ Interactive video search

‣ SEO: more inbound traffic

‣ Reusability

50%Students who use

transcripts for study guides

Benefits‣ Accessibility for hard of hearing

‣ Better comprehension

‣ Flexibility to view in noise-sensitive environments

‣ Interactive video search

‣ SEO: more inbound traffic

‣ Reusability

‣ Translation to foreign languages

Benefits‣ Accessibility for hard of hearing

‣ Better comprehension

‣ Flexibility to view in noise-sensitive environments

‣ Interactive video search

‣ SEO: more inbound traffic

‣ Reusability

‣ Translation to foreign languages

‣ May be required by law

Accessibility LawsRehabilitation Act: Sections 508, 504

‣ Covers federal agencies and orgs with federal funding

‣ Assistive Technology Act

Accessibility LawsRehabilitation Act: Sections 508, 504

‣ Covers federal agencies and orgs with federal funding

‣ Assistive Technology Act

ADA: Titles II, III

‣ Covers public and commercial entities

‣ Lawsuits: What is a “place of public accommodation”?

Accessibility LawsRehabilitation Act: Sections 508, 504

‣ Covers federal agencies and orgs with federal funding

‣ Assistive Technology Act

ADA: Titles II, III

‣ Covers public and commercial entities

‣ Lawsuits: What is a “place of public accommodation”?

CVAA

‣ Covers Internet content that aired on TV

‣ Includes video clips

‣ Copyright owner bears responsibility

FCC Standards for Caption Quality‣ Caption accuracy

– Must match spoken words to fullest extent possible and include non-verbal

information

– Allows some leniency for live captioning

‣ Caption synchronization

– Must coincide with their spoken words and sounds to the greatest extent possible

‣ Program completeness

– Captions must run from the beginning to the end of the program

‣ Onscreen caption placement

– Captions should not block other important visual content

About 3Play Media

2

4

‣ Captioning + transcription + translation

‣ MIT spinout in 2007

‣ Based in Cambridge, MA

About 3Play Media‣ Captioning + transcription + translation

‣ MIT spinout in 2007

‣ Based in Cambridge, MA

‣ 1,000+ customers in higher education, government, corporate, & media

3Play Media’s Goal: Simplify the

ProcessOnline Account System

Fast + Reliable Turnaround

Automated Workflows

50+ Caption Formats

Caption Import

Video Search Tools

Spanish Captioning

Accuracy and QualityMulti-Step Human Review Process

‣ More efficient, cost-effective

‣ At least 99% accuracy

‣ All work done in U.S.

‣ Consistent transcription standards

Flexible Upload + Turnaround

Platform Integrations‣ Effortless integration with many platforms

‣ Out-of-the-box compatibility with most players

Video Player / Platform Integrations

50+ Output Formats

‣ Wide variety of output

formats

‣ Intelligent keyword

extraction

‣ Automated vertical

caption placement

‣ Encoded closed/open

captions

Caption & Translation Editor

Caption Import

‣ Import your existing captions

and translations

‣ Convert into 50+ formats

‣ Use interactive transcripts

‣ Securely manage your

assets

Automated Transcript Alignment

Interactive Transcripts

‣ Use captions to make videos

searchable and interactive

‣ Not a replacement for

captions

‣ Easy to set up

‣ Lots of customization options

Customer Support

“…What’s

important is the

customer

service you get, and 3Play just plain rocks

when it comes to helping out.”

- Josh Harder, University of

Wisconsin

3

6

36

Lily Bond

Marketing Manager

3Play Media

lily@3playmedia.com

Q&A Upcoming Webinars

10 Tips for Creating Accessible Web Content with

WCAG 2.0

CVAA Legal Requirements for Video Programming

DIY Workflows for Captioning and Transcription

Register at:

http://www.3playmedia.com/webinars/