principles & guidelines of social media - rules of the game

social networks

community

fear

deceptioncontrol

belonging

freedom

trust

virtual community

“capacity to challenge the existing political hierarchy’s monopoly on powerful communications media, and perhaps thus revitalize citizen-based democracy”Rheingold 1993

participation

engagementvoice

freedom

empowerment

rules of the game

1. participate

be part of the community

2. be humble

respectacknowledge

3. play fair

don’t be controllingno bullying

4. Add value

Serve- then sell

5. authenticity

operate with integrity

re-capparticipation

humility

fairness

value

authenticity

sources Block, Peter. (2008). Community: The structure of belonging. USA: Berrett-Koehler.

Deighton, J., & Kornfeld, L. (2010). United breaks guitars. Harvard Business School, MA: Harvard Business School Publishing.

Gossieaux, F., & Moran, E. K. (2010). The Hyper-social organization: eclipse your competition by leveraging social media. USA: McGraw-Hill.

Kaplan, A.M., & Haenlein, M. (2009). Users of the world, unite! The challenges and opportunities of social media. Indiana: Kelley School of Business.

Rheingold, Howard. (1994). The Virtual Community: Homesteading on the electronic frontier. Canada: HarperCollins.