principles & guidelines of social media - rules of the game

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social networks

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A great reference for building enduring relationships with your customers online. Prepared and Presented by: Shawn Bhasin Social Media Marketing Dr. R. V. Kozinets Schulich School of Business Toronto, Canada

TRANSCRIPT

Page 1: Principles & Guidelines of Social Media - Rules of the Game

social networks

Page 2: Principles & Guidelines of Social Media - Rules of the Game

community

fear

deceptioncontrol

belonging

freedom

trust

Page 3: Principles & Guidelines of Social Media - Rules of the Game

virtual community

“capacity to challenge the existing political hierarchy’s monopoly on powerful communications media, and perhaps thus revitalize citizen-based democracy”Rheingold 1993

participation

engagementvoice

freedom

empowerment

Page 4: Principles & Guidelines of Social Media - Rules of the Game

rules of the game

Page 5: Principles & Guidelines of Social Media - Rules of the Game

1. participate

be part of the community

Page 6: Principles & Guidelines of Social Media - Rules of the Game

2. be humble

respectacknowledge

Page 7: Principles & Guidelines of Social Media - Rules of the Game

3. play fair

don’t be controllingno bullying

Page 8: Principles & Guidelines of Social Media - Rules of the Game

4. Add value

Serve- then sell

Page 9: Principles & Guidelines of Social Media - Rules of the Game

5. authenticity

operate with integrity

Page 10: Principles & Guidelines of Social Media - Rules of the Game

re-capparticipation

humility

fairness

value

authenticity

Page 11: Principles & Guidelines of Social Media - Rules of the Game
Page 12: Principles & Guidelines of Social Media - Rules of the Game

sources Block, Peter. (2008). Community: The structure of belonging. USA: Berrett-Koehler.

Deighton, J., & Kornfeld, L. (2010). United breaks guitars. Harvard Business School, MA: Harvard Business School Publishing.

Gossieaux, F., & Moran, E. K. (2010). The Hyper-social organization: eclipse your competition by leveraging social media. USA: McGraw-Hill.

Kaplan, A.M., & Haenlein, M. (2009). Users of the world, unite! The challenges and opportunities of social media. Indiana: Kelley School of Business.

Rheingold, Howard. (1994). The Virtual Community: Homesteading on the electronic frontier. Canada: HarperCollins.