logos: then and now

Logos(

Then and Now

What are logos?

Logos are a type of a symbol to represent the identity of the companies.

Why are logos so important?

Because we can remember pictures easier than text, so logos become the brand identities.

Do you believe?Let’s find out

What we call ‘brand identity’

I’ll give you 0.01 second to tell me what the companies

they are.

Ready?

GO!

HYUNDAI

Har¡y Pot¤e¥

NIKON

CADILLAC

Wasn’t it too hard, right?

We can recognise shapes rather than text

What if a company changes its logo?

Will you recognise them?

2014Old

PayPal

2014Old

VISA

2013Old

Facebook

1999 -1976 (Prototype)

Apple

2013Old

Bing

2013Old

Google

20142013

Google

Did you see some changes?

Did you notice something?

LOL

Why don’t they change their logos differently?

Because…

We have remembered the previous one. It takes time to remember the different one.

If…

Would you install it?

LOL

Logo swops

If so, we won’t remember them, will we?

That’s it

Questions?

All of images are used for educational

purposes.

All of images are the property of the

companies.

Sources

The Brand Colour Swap — Paula Rúpolo | http://www.printsome.com/blog/2013/the-brand-colour-swap-graphic-design

Logos are from Wikimedia Commons

Logos are from Business Insider:

http://www.businessinsider.com/2014-logo-changes-olive-garden-2014-5

http://www.businessinsider.com/best-corporate-logo-changes-of-2013-2013-12

Questions | Derek Bridges | https://flic.kr/p/5DeuzB | CC: BY

McDonald's | _Skynet | https://flic.kr/p/6CWXFT | CC: BY-NC-ND

Joi Ito | Steve Jobs and Bill Gates | https://flic.kr/p/NbX3t | CC: BY

Blue screen of Death | Public Domain

Logos(