Logos: Then and Now

Download Logos: Then and Now

Post on 25-May-2015

77 views

Category:

Design

4 download

DESCRIPTION

How logos have changed, then and now.

TRANSCRIPT

  • 1. Logos (

2. Then and Now 3. What are logos?Logos are a type of a symbol to representthe identity of the companies. 4. Why are logos so important?Because we can remember pictures easierthan text, so logos become the brandidentities. 5. Do you believe?Lets find out 6. What we call brand identity 7. Ill give you 0.01 second to tell mewhat the companies they are. 8. Ready? 9. GO! 10. HYUNDAI 11. HaryPote 12. NIKON 13. CADILLAC 14. Wasnt it too hard, right? 15. We can recognise shapes rather than text 16. What if a company changes its logo? 17. Will you recognise them? 18. PayPalOld 2014 19. VISAOld 2014 20. FacebookOld 2013 21. Apple1976 (Prototype) 1999 - 22. BingOld 2013 23. GoogleOld 2013 24. Google2013 2014 25. Did you see some changes? 26. Did you notice something? 27. LOL 28. Why dont they change their logos differently? 29. BecauseWe have remembered the previous one.It takes time to remember the different one. 30. IfWould you install it? 31. LOL 32. Logo swops 33. If so, we wont remember them, will we? 34. Thats it 35. Questions? 36. All of images are used for educational purposes.All of images are the property of the companies. 37. SourcesThe Brand Colour Swap Paula Rpolo | http://www.printsome.com/blog/2013/the-brand-colour-swap-graphic-designLogos are from Wikimedia CommonsLogos are from Business Insider:http://www.businessinsider.com/2014-logo-changes-olive-garden-2014-5http://www.businessinsider.com/best-corporate-logo-changes-of-2013-2013-12Questions | Derek Bridges | https://flic.kr/p/5DeuzB | CC: BYMcDonald's | _Skynet | https://flic.kr/p/6CWXFT | CC: BY-NC-NDJoi Ito | Steve Jobs and Bill Gates | https://flic.kr/p/NbX3t | CC: BYBlue screen of Death | Public Domain 38. Logos (