john boesel calstart ev employer initiative

John Boesel President and CEO

Google Headquarters July 31, 2012

1. Setting the stage 1. CALSTART’s History of EV Experience

Cost & range issues 2. Project Background

Why Workplace Charging?

3. Analysis of Selected Survey Results

4. Call to Action

CALSTART’s EV Employer Initiative • How to join and why • 4 pro-EV principles

CALSTART’s History of EV Experience

In the 1990’s, CALSTART led a multi-party effort to build 500+ EV charging stations in CA

• Today, CALSTART’s new parking lot canopy and rooftop solar panels provide clean, renewable energy to the Pasadena headquarters building, and allow our growing fleet of EV’s to charge with near zero emission electricity.

• California public funding is scheduled to decline

• CALSTART is working on a separate initiative to sustain the funding state incentives for EV’s and infrastructure.

Project Background

Why Workplace Charging? Fills a critical gap in PEV

Infrastructure needs

Extends the range of PEVs and builds the market

Creates local ‘PEV showrooms’ for info sharing on vehicles

EV’s can act as ‘employee pool cars’ for day trips

Analysis of Selected Survey Results

• 53% (32 out of 60) of

respondents currently have WPC installed

• 60 total survey responses from public/private employers across the state

First Movers: Reported Numbers of EVSE-2012 Level 1 total: 324 Level 2 total: 469 44% more Level 2

Good mixture of public and private orgs

First Movers: New EVSE Planned - 2013

First Movers continue to install

WPC in 2013 in significant numbers

New companies enter the space in

2013

0%

10%

20%

30%

40%

50%

60%

70%

Reducing overheadenergy costs

Employee benefit forrecruitment/retention

Green corporateimage

Other (please specify)

First Movers: Motivating Factors

• Cost and range are the two biggest barriers for the EV movement. EV Employer Initiative will address the range issue. CALSTART’s policy/incentives work will address the cost issue.

Buy-in from senior management

Getting employees interested and using the system

Obtaining approval from property/garage owners

Choosing a vendor and electrical contractor

Choosing the appropriate system

Cost (installation, maintenance, operation, etc.)

Developing an internal policy regarding charging vehicles

Compliance with the Americans with Disabilities Act

Liability Issues

First Movers: Barriers

Not Significant

Somewhat Significant

Very Significant

Critical

Users: Who and How Many?

Fee charged?

Internal Policy in place?

Fee Structures and Charging Policies Still in Development

• Flat fee? Per hour of charging time or

connected time? • $/kWh?

Using Renewables Avoiding On Peak Charging

61%

29% YES

NO

78%

22%

YES

NO

Ownership vs. Leasing

Building?

Parking Lot?

Call to Action

EV Employer Initiative – Join Us! What? An initiative designed to rapidly expand # of

workplace charging programs – employers learning from employers.

Why? To accelerate learning process – avoid reinventing the wheel

Why? To meet environmental goals and make the nation stronger

How? Have your organization support the campaign and become part of program

To become part of the campaign each org agrees to do the following: :

Develop solutions for providing EV charging opportunities for employees.

Share non-proprietary information with other employers.

Provide resources and information to employees about EV products and opportunities.

EV Employer Initiative

To Join the Initiative today, contact Whitney

Pitkanen at wpitkanen@calstart.org. www.evworkplace.org

For more information, please contact Jasna Tomic at jtomic@calstart.org or

Whitney Pitkanen at wpitkanen@calstart.org. 626.744.5600