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FACEBOOK

TRAININGYOUR SALES REPS

ADOPTION

SUCCESS

GOOD

ADOPTION

ADOPTION

SUCCESS

VERY HIGH

ADOPTION

SUCCESS

ADOPTION

SUCCESS

`

“THE HOOK MODEL”

ADOPTION

SUCCESS

“THE HOOK MODEL”

90% ADOPTION

ACROSS 100+ CUSTOMERS

SUCCESS

ADOPTION

90%

(i.e. on an average, 90% participants complete the training program)

ADOPTION

SUCCESS

“THE HOOK MODEL”?

ADOPTION

SUCCESS

“THE HOOK MODEL”

1

Something triggers the user to use the system

ADOPTION

SUCCESS

“THE HOOK MODEL”

1

2

Once inside, the user takes an action

Something triggers the user to use the system

Hi Valencia Bryant ..long time

ADOPTION

SUCCESS

“THE HOOK MODEL”

1

2

3

Once inside, the user takes an

action

User is rewardedfor his actions

Something triggers the user to use the system

ADOPTION

SUCCESS

“THE HOOK MODEL”

1

2

Action

3

4

Once inside, the user takes an

action

User is rewarded

for his actions

User invests in furtheractions over time

Something triggers the user to use the system

ADOPTION

SUCCESS

“THE HOOK MODEL”

1

2

Once inside, the user takes an

action

3

User is rewarded

for his actions

4

User builds an investment, with his actions over time

With investment, each new trigger become more valuable

1

2

3

4

“THE HOOK MODEL”

2

3

4

1The user gets a notification for her manager’s

invitation to take up a new course

1

1

3

4

The inviting UI gets her to watch the course video

2

2

1

4

As the content is being consumed, she is being attributed with points

3

3

2

1As these points gets added to her existing

score, she gets awarded with a Badge

4

2

3

4

1

1

Intrinsic Trigger

!

+

Real-time updates show that her colleagues are

making progress

Extrinsic TriggerSystem identifies the achievability of a new

badge and sends a trigger

1

3

4

She chooses to watch another video and answer some questions…

2

1

2

4

She chooses to watch another video and answer some questions…

…to gain some more points3

3

2

1As these points gets added to her existing

score, she gets awarded with another Badge

4

2

3

4

1She likes the video and

thinks it might be useful in future too

!

1

3

4

Hence decides to favorite the video for future reference

2

3

1

2

And it gets added to the list of other files she

saved for easy and offline access on mobile

app

4

2

3

4

1

1

Intrinsic Triggers

!

+

Real-time updates showing that hercolleagues are earning certification, not just levelling up. So she feels the

urge to go up the leader board

Extrinsic TriggersSystem identifies the achievability of a new

badge and sends triggers

2

3

4

Intrinsic Triggers

!

+

Realtime updates showing that his colleagues are earning certification, not just levelling up. So he feels the

urge to go up the leader board

1

1

Extrinsic TriggersSystem identifies the achievability of a new

badge and sends triggers

As the user spends more time on MindTickle platform,

the system continues to learn and triggers keep getting smarter & more

effective

1

2

3

4

“THE HOOK MODEL”

90%

SUCCESS

ADOPTION

90%

(i.e. on an average, 90% participants complete the training program)

SUCCESS

ADOPTION

90%

IN STYLE

SUCCESS

ADOPTION

90%

ALL BADGES80%

(earning all badges has a direct correlation with the effectiveness of the training program)

SUCCESS

ADOPTION

90%

ACROSS

100+ CUSTOMERS

80%

% of Participants who completed the training

% of Participants who got all badges available

90%80%70%

100% 98%92%

97%95%

91%85% 85%

91% 88%85%

CustomerService

ComputerSoftware

Retail Entertainment Ad-network

5 DIFFERENTVERTICALS

% of Participants who completed the training

% of Participants who got all badges available

90%80%70%

100% 98%92%

97%95%

91%85% 85%

91% 88%85%

Customer Service

ComputerSoftware

Retail Entertainment Ad-network

% of Participants who completed the training

% of Participants who got all badges available

90%80%70%

100% 98%92%

97%95%

91%85% 85%

91% 88%85%

Customer Service

ComputerSoftware

Retail Entertainment Ad-network

SALES REP TRAINING

SUCCESSFULSALES@MINDTICKLE.COM

1800 231 5578WWW.MINDTICKLE.COM