china +sephora - grazia international · the operation got a huge visibility. sephora is providing...

CHINA +SEPHORA

Grazia + SEPHORACHINA

We are proud to present Grazia & Sephora “It’s Hot” travel packs, Grazia China’s first brand extension that goes beyond print & digital media.

Loyal to Grazia brand essence, this limited edition of travel accessories is designed by creative teams of Grazia and Sephora and consists of travel pouch set, beauty travel set, isotherm cream bag and kay ring. The co-branded products are fun & attractive and messages tuned in with Grazia style.

To add further impact to this operation, Grazia beauty team also created a taylor-made campaign: 3 trendsetting looks featured in Sephora stores nationwide.

On sale from 25th, this limited edition is already reporting sold out in main cities. Both Sephora (and the LVMH group) and Grazia brand team are extremely happy with the co-operation.

GRAZIA STEPS INTO THE BEAUTY BUSINESS

SEPHORA’S MARKETING SUPPORT

Grazia + SEPHORACHINA

The operation got a huge visibility.Sephora is providing for Grazia presence in all stores nationwide with animation visuals, outdoor visuals, gondola ends and magazine on cash till. The operation was supported also in Sephora’s CRM/E-commerce, dedicated promotion on websites and in-house magazine.On the business side, Sephora remains the exclusive reseller of the limited edition and bears all the costs of the operation (production, delivery and sale).

GRAZIA’S SUPPORT Our editorial and brand team created a highly impactful campaign featuring 20,000 free mini magazines available in stores for customers, marketing pages to promote the co-branded items ,“Its’ Hot” item in the fashion chart, double page advertorial featuring Sephora’s star products products.

Grazia + SEPHORACHINA

And more... For this cooperation Grazia’s team created also 3 exclusive looks promoted in all Sephora’s POS and supported with “beauty chart” page and “beauty class” coverage in the magazine.

AND ON THEWWWThe promotion of “It’s Hot” travel packs was also boosted by support on Grazia website and extensive web-campaign on highly popular Chinese websites.

Grazia + SEPHORACHINA