STUDIO CAPABILITIES .1© 2012

EXPERIENCE DESIGN & INTERACTIVE CONTENT

SEPHORA SENSORIUM

A pop-up fragrance museum in the heart of New York City’s Meat Packing District, designed to reimagine the magical art of perfume through olfactive storytelling and an interactive content experience.

STUDIO CAPABILITIES

Interior ArchitectureInteractive Technology DesignLive Action Production & DirectionMotion Graphics

Interactive Hardware Design & ProductionInteractive Software Development

DETAILS

New York City Meat Packing DistrictOctober 7th - November 27th, 2011

CLIENT

SephoraFirmenich

ROLE

First Scent & Lucid Dreams — Experience Design & Interactive ContentConceptualize & Design the physical spaces, content and new technologies that transform fragrance into a multisensory experience.

STUDIO CAPABILITIES .2© 2012

EXPERIENCE DESIGN & INTERACTIVE CONTENT

SEPHORA SENSORIUM

“An ingenious and thrilling experience that heightens one’s perception of scent by its inter- action with sight, sound, as well as an individual’s memories and emotions.” Cool Hunting

EARNED MEDIA ENGAGEMENTS (SELECTED)

STUDIO CAPABILITIES .3© 2012

EXPERIENCE DESIGN & INTERACTIVE CONTENT

SEPHORA SENSORIUM

When Sephora and Firmenich approached us with the opportunity to add a new dimension to our experience design work, we

imagined a mix of cinema, design and technology where your sense of smell can bring image and sound to life. The Sensorium

features our two showcase experiences Life At First Scent and Lucid Dreams and is the first pop-up exhibit dedicated to scent.

How can we create an experience that will reintroduce the world to the magical art of perfume?

STUDIO CAPABILITIES .4© 2012

EXPERIENCE DESIGN & INTERACTIVE CONTENT

SEPHORA SENSORIUM

Your sense of smell activates the visual projection: each dream is as long as your longest sniff. A Lucid Dream is a master perfumer’s imagination visualized and brought to life by your own sense of

smell. Using a high tech flower sculpture, the images transform based on the power of the individual’s sniff: triggered by the

unique sound transmitted by the physical act of smelling. The technical production of the interactive elements involved sig-

nificant R-&-D including an examination of wind velocity and other triggers before landing on an auditory solution.

STUDIO CAPABILITIES .5© 2012

EXPERIENCE DESIGN & INTERACTIVE CONTENT

SEPHORA SENSORIUM

STUDIO CAPABILITIES .6© 2012

EXPERIENCE DESIGN & INTERACTIVE CONTENT

SEPHORA SENSORIUM

SENSORIUM PROMO POSTERS - WONDER, CREATION, HOPE & FLOATING

LUCID DREAMS INTERACTIVE CONTENT - SELECTED FRAMES