July 28, 2011

#advsmnyu

sephoratogo

description

It’s everything you love about Sephora—at your fingertips.

This app allows you to:

• Buy products

• See the latest launches

• Read ratings and reviews

• Look up previous purchases

• Access your Beauty Insider account (loyalty program)

• Create shopping lists

features

Search bar

Brands - to access the complete list of brands offered

Scanning option - bar codes

features

benefits to consumers

Convenience:

Shop by product category directly on the App

Tracking / Monitoring:

Access to shopping history

In-the-know:

Product updates and launches in real time

Information:

Reviews and ingredients

benefits to consumers

How it works on Youtube:

potential for marketers

Opportunity

Offer cross marketing through out all platforms:

- In-store

- Online (Corporate website & Sephora.com)

- Facebook (references on FB profile)

- Mobile App

Offer exclusive promotion, in real time

Encourage product reviews

Engage in a dialogue with the consumer

Encourage cross marketing between brand products

potential for marketers

Interactive tools,

such as Sephora by OPI