pp sephora&nordstrom
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For Internet marketing presentationTRANSCRIPT
Sephora and NordstromHow they employ social media platforms
Ya Ping Chan
Purpose
• Explore social media platforms used by Sephora and Nordstrom.
• Analyze the social media strategies.
What we’ll cover
Background of Sephora
Social media tools and marketing strategy
What I’ve found.
What we’ll cover
Background of Sephora
Social media tools and marketing strategy
What I’ve found.
Sephora
• Sephora A leading chain of cosmetic store
includes makeup, skin care, fragrance, hair product, and other accessories.
What we’ll cover
Background of Sephora
Social media tools and marketing
strategy
What I’ve found.
Sephora
• Social media platforms? Facebook Twitter YouTube Blog
Sephora.com
Sephora
• Facebook -- over one million fans Event announcements Direct question to fans Let fans generate discussions Give instant gift card application Fresh reviews
Sephora• Twitter – verified accounts
Sephora USAFocus on event announcements.
Sephora makeup reviewsShow makeup reviews at Sephora.com.
Sephora fragrance reviewsShow fragrance reviews at Sephora.com.
Sephora skincare reviewsShow skincare reviews at Sephora.com.
Sephora haircare reviewsShow haircare reviews at Sephora.com.
Sephora• YouTube
Convey latest news Makeup tutorialsOfficial advertisements
Sephora• YouTube
Convey latest news Makeup tutorialsOfficial advertisements
Sephora• Blog
Post professional content frequently. Integrate other social media platforms.
http://blog.sephora.com/
What we’ll cover
Background of Sephora
Social media tools and marketing strategy
What I’ve found.
Sephora• Strength
All social media platforms direct to
Sephora.com Over one million reviews of products raise
the relevancy in a search engine.
• Weakness Inconsistent profile picture. Too many discussion boards
What we’ll cover
Background of Nordstrom
Social media tools and marketing strategy
What I’ve found.
What we’ll cover
Background of Nordstrom
Social media tools and marketing strategy
What I’ve found.
Nordstrom
• Nordstrom An upscale department store chain that
sells clothing, handbags, jewelry, cosmetics, etc.
What we’ll cover
Background of Nordstrom
Social media tools and marketing
strategy
What I’ve found.
Nordstrom
• Social media platforms? Facebook Twitter YouTube
Nordstrom.com
• Facebook -- 458,512 fans
Nordstrom
News of a sale.
Direct question to fans.
Polyvore application.
Interesting videos.
Online interactive game
Nordstrom
• Twitter Share news of a sale Provide information about the newest
products Interact with the customers Work as customer service tool
Nordstrom
• YouTube Convey the latest fashion trend Introduce new brands. Tutor how to dress with style.
Nordstrom
• YouTube Convey the latest fashion trend Introduce new brands. Tutor how to dress with style.
Nordstrom
What we’ll cover
Background of Nordstrom
Social media tools and marketing strategy
What I’ve found.
• Strength Response tweets frequently Embed Plug-ins into Facebook fan page
• Weakness Inconsistent profile picture. Blogging without a public blog Loose connection with each social
media platform.
Nordstrom
What we’ll cover
Backgrounds of the company
Social media tools and marketing strategy
What I’ve found.
Q & A
