brand yourself! def

Brand Yourself!

Publicity

without ads

8 May 2010 –

Bob VermeirSpring meeting of the Royal Belgian Society for Plastic Surgery

8 mei 2010 - Royal Belgian Society for Plastic Surgery bob.vermeir@gmail.com Brand yourself! - 2

Lucky Luke, René

Magritte

and Adolphe

Sax save Belgium?

1.400.000 euro

Bob Vermeir

2010Editor

& journalist VRT newsroomCommunicationcoach

& interviewtrainer

2007-2010Coordinator

crossmedia projects

& institutional

co-operation

VRTProjectmanager Eén+ & Canvas+ (digital subchannels)

2006-2007Projectmanager assigned

to the general

manager VRT-Television

2001-2006Program manager

Canvas (TV)

1991-2001Editor

& journalist VRT newsroom

radio & televisionFreelance journalist newpapers

& magazines

Brands

more than

a name and a logo

A BRAND

“A brand is a name, term, sign, symbol

design, or

a combination

of them

is intended

to identify

the goods

services of one

seller

of group

of sellers

and to differentiate them

of competitors”

Philip Kotlermarketing guruKellogg School of Management Chicago

A BRAND

“A brand is a name, term, sign, symbol

design, or

a combination

of them

is intended

to identify

the goods

services

of one

seller

of group

of sellers

and to differentiate them

of competitors”

Philip Kotlermarketing guruKellogg School of Management Chicago

A Brand

namelogo & font

visualsbaselinecouloursproduct

place & pricepromotion

events...

tasteperception

emotionfeelinglooks

(be)longinganxietyvalues

Differentation

A Brand

Identity

Reputation

€PRODUCTSERVICE

COMPANYPERSON

Brand yourself!

What’s a brand?

How do I make myself a brand?

Media, how do they work?

Brand energizers

The importance to fit

is A Brand ?

Identity

Reputation

Who you are?name, age, address,

gender, maritial status, ...

Who you say you are?

clothes, hair, make up, car, shoes,

holidays, home, ...

What others say you are? reliable, trustworthy, qualities,

kind, soft/hard, open, approachable,...

Identity

is A Brand ?

Identity

Reputation

Britney

The wives

Gordon Brown David Cameron Nick Glegg

The kids

Reception

is A Brand ?

Identity

Reputation

De Standaard, 7 mei 2010

Tara Reid

is A Brand ?

Identity

Reputation

Brand yourself!

What’s a brand?

Brand energizers

HOW DO I MAKE MYSELF a brand ? Case 1

Justine Henin

=> Justine for

HOW DO I MAKE MYSELF a brand ? Case 2

Specialist criminal law

pleader in 23 assizes

⇒14x defendant⇒of which 7x acquittal

Books, Programs, blogs

Focus on content : justice, justice&societyNever private

Tips & Tricks

1. focus ! 2. keep your privacy3. target and target group4. build relationships5. engage yourself, learn, explore, …6. participate 7. communicate8. be creative (or hire someone who is)

& Facebook

http://ilsemarien.com/

www.fonsleroy.blogspot.com/

Twitter

Brand yourself!

What’s a brand?

Brand energizers

Media, how

do they

question?

What are “andersglobalisten” ?

Paul D’Hoore

Beneficial

effects

of cyanide

Dierickx

Moerman Case

DierickxDierickx

is news? What is interesting?

Current affairs

What at least 1 person

doesn’t like to read in the newspaper New

Importance

Aberrant

Interesting

Authority

What you have to know to

function in a democracy

AUdience

Auntie Maggie

George, Maggie, Vanessa and Peter

“Everything you say can and will be used against you in a court of law."

Do’s and don’ts

1. trust, reliance, confidence, credit, dependence, ...2. 24/7 : the city never sleeps3. never “no comment”4. never lie, cheat, deceive, trick, mislead, ... 5. open, but not too open6. 5 x W and 1 x H7. focus : keep your target in mind8. tell them stories : once upon a time9. KISS10.Clear : don’t talk too fast/too much11.Use “spoken language”12.Use quotes

Mercedes A

bevruchting

Berlusconi

Quotes

Anderlecht

Brand yourself!

What’s a brand?

Brand energizers

Brand energizer

“From time to time we put one under the ground again, so Haïti remains in the news”

Brand energizer

Make your own news

Brand yourself!

What’s a brand?

Brand energizers

The importance

to fit

Conclusion

1. 24/72. Comment3. To lie4. Open5. About W’s and H’s6. Target7. Stories8. KISS9. Clear10.Language11.Quotes

bob.vermeir@gmail.comhttp://be.linkedin.com/in/bobvermeir

Brand Yourself!

Publicity

without ads

8 May 2010 –

Bob VermeirSpring meeting of the Royal Belgian Society for Plastic Surgery

brand yourself! def

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