aiesec indonesia | ogcdp summit 2014 | planning day 2
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PP SDM4C
UNDERSTAND
--------
FOCUSBuild a Customer Profile Map
BACKGROUNDStudents
interested to go
into International
Relations
LANGUAGE
ABILITYEnglish!
TIME
AVAILABILITYSummer Vacation
INTERESTS/ NEEDS People Person,
Wants to feel
importantLoves learning
abut new cultures
TouchpointsFacebook Blog We
bsit
e
Mental Barrierspam, iklan, random fq, tag foto iklam,
random PM, tag random, poster jelek
artikel dikit, ga relevan judul,
tampilan/design jelek, tulisan doang, copas
doang, bahasa gk cocok konten, erlalu
formal
bosen,
design
jelek,
byk
jargon
Question info terbaru darti temen terdekat, ada
gosip apa, poto2 acara terbaru,
knowledge2 unik, vifeo lucu, grup
kesayangan, keep in touch org yang lo
knal/akrab,, page artis
ARTIKEL LAIN SAMA SERUNYA, emg lo
ngapain, organisasi nya apa
Cara
apply,
acaran
ya
dmn,
kapan,
cost
Motivationkepo, banyak yg entertaining, bahan
baru, gosip baru, trend baru, chatting
sama org yg lo kenal, stalking sesuatu yg
menarik perhatian
detail, continous, design bagus, banyak
poto, video2 lucu atu touching
Simple,
jelas
smua
info
Activitygngelike, ngeshare, ngeadd friend,
ngemessage
share, comment, like
Message/
Information
stories touching funny pengalaman
super unik, fkta2 unik
program apaan, siapa yg nulis, organisasi
nya apa, berapa lama
Cara
aplu
Reason to Believefaktual, terjadi, poto, video, org yg
dekat
buktinya bukan dia doang Testimo
ni,,
foto,
showc
ase
brp org
udh
pergi
Tactic org terkenal, blognya
no aiesec at all, aktif
cek jg blog temen gue
yg pny experience lucu
STRANGE
RVISITOR
3:CUSTOMER JOURNEY
Promotio
nal ToolsBooth
Info
Session
Opportunities
information
and
experience
proof
Interesting pictures and proof about Exchange experience
Showcasing of
what our EP
doing abroad
Message Off Peak Products Message Summer Products
Represent Indonesia
Additional quality before
applying for job
Finding data
abroad
Practical experience
Represent
Indonesia
Unusual fasting
experience in
diverse culture
Voluntary abroad
Witnessing cultural diversity
Impactful holiday
Off Peak Products
Issue Value Basic JD Possible
Countries
Literacy - Practical education experience
- teach people in diverse culture
- Give basic education to underpriviledgechildren
- Russia- Italy- Czech
republic
Cultural understanding
- Showcasing our own culture
- Adapting with local culture
- Broaden our mindset about world culture
- Presenting Indonesian culture
- Involving in localculture activities
- Cambodia- Taiwan- Vietnam- Russia- Italy- Slovakia
Environment - Increase awarenessof people regarding environment condition
- Giving presentation about how to maintain environment and its danger
- Learning circle about environmental
- Cambodia
Issue Value Basic JD Possible Countries
Literacy - Practical education experience
- teach people in diverse culture
- Give basic education to underpriviledge children
- Russia- Italy- Czech
republic
Cultural understanding
- Showcasing our own culture
- Adapting with local culture
- Broaden our mindset
about world culture
- Presenting Indonesian culture
- Involving in localculture activities
- Cambodia- Taiwan- Vietnam- Russia- Italy- Slovakia
Environment - Increase awarenessof people regarding environment condition
- Giving presentation about how to maintain environment and its danger
- Learning circle about environmental awareness
- Cambodia
Summer Products
PP SDM4C
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
TouchpointsFacebook Blog We
bsit
e
Mental Barrierspam, iklan, random fq, tag foto iklam,
random PM, tag random, poster jelek
artikel dikit, ga relevan judul,
tampilan/design jelek, tulisan doang, copas
doang, bahasa gk cocok konten, erlalu
formal
bosen,
design
jelek,
byk
jargon
Question info terbaru darti temen terdekat, ada
gosip apa, poto2 acara terbaru,
knowledge2 unik, vifeo lucu, grup
kesayangan, keep in touch org yang lo
knal/akrab,, page artis
ARTIKEL LAIN SAMA SERUNYA, emg lo
ngapain, organisasi nya apa
Cara
apply,
acaran
ya
dmn,
kapan,
cost
Motivationkepo, banyak yg entertaining, bahan
baru, gosip baru, trend baru, chatting
sama org yg lo kenal, stalking sesuatu yg
menarik perhatian
detail, continous, design bagus, banyak
poto, video2 lucu atu touching
Simple,
jelas
smua
info
Activitygngelike, ngeshare, ngeadd friend,
ngemessage
share, comment, like
Message/
Information
stories touching funny pengalaman
super unik, fkta2 unik
program apaan, siapa yg nulis, organisasi
nya apa, berapa lama
Cara
aplu
Reason to Believefaktual, terjadi, poto, video, org yg
dekat
buktinya bukan dia doang Testimo
ni,,
foto,
showc
ase
brp org
udh
pergi
Tactic org terkenal, blognya
no aiesec at all, aktif
cek jg blog temen gue
yg pny experience lucu
STRANGE
RVISITOR
3:CUSTOMER JOURNEY
• Group 1 –– Event
– Radio
– Info Booth
• Group 2 –– Bill Board
– Business Card
– Poster
– Blog
– Youtube
• Group 3 –– Flyer
– Newspaper
– Info Seminar
• Group 4 –– Magazine
– Brochure
– Website
– Partnerships
– Emailers
Timeline For Summer
Jan Feb March April May June July
1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
Rec
IR
Onlin
e
Physi
cal
Sele
ction
Matc
h
Prep
Re
Timeline For Summer (June Non Muslim)
De
c
Jan Feb March April May June July
3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
Rec
IR
Onli
ne
Physi
cal
Sele
ctio
n
Mat
ch
Prep
Re
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