ALL THAT MATTERSWRAP REPORT 2015

WRAP REPORT

All That Matters is Asia’s leading business-to-business-to-fan experience. The four day festival brings together seniorexecutives from the Music, Sports, Digital Entertainment and Marketing industries all under one roof to provide uniquenetworking opportunities and cross-industry collaboration and insights. Hosted in the MasterCard Theatres and ArtScienceMuseum at the iconic Marina Bay Sands, the three day conference featured global-level speakers from across theentertainment industry spectrum providing insight and debate to more than 1,200 delegates. At night, the Music Mattersfestival rocked Singapore before thousands of music lovers with more than 70 shows from 38 hand-picked bands from aroundthe world.

In it’s 11th year with a new venue and a new date, here’s a snapshot of who attended:

● Over 1,200 senior level executives in the global entertainment industry.

● 172 global speakers with attendees from30+ countries from600+ companies

● 38 bands from 10 countries playing 70+ live shows to thousands of fans over four nights

● Trended #1 in Singapore

#AllThatMatters Trended #1 in Singapore (above the launch of iOS10)!

SOCIAL MATTERS

Back for it’s 11th year, Music Matters is thepioneer music industry event in the AsiaPacific region, and gathers the mostinfluential figures in the global music scene.

The huge potential of the Chinese musicindustry was a key theme at Music Mattersthis year, including the inaugural QQ MusicChina Forum providing an afternoon ofinsights and debate on how to operate inChina.

Other hot topics included transparency ofmusic rights, Blockchain technology, thecurrent state of the Asian streaming marketand Sync Matters returned for another yearproviding a platform for the growing Asianmusic synchronisation market.

Delegates also heard performances fromThe Veronicas (Australia), Slot Machine(Thailand), Aaradhna (New Zealand), andLinying featuring Gentle Bones (Singapore).

Digital Matters this year provided manyvaluable cross-industry learnings andbusiness insights for delegates across theentertainment industry spectrum.

The influence of startups on the widerentertainment industry spectrum was a keytopic, with a panel of the leading agenciessharing insights on what the future holds fortheir business.

The future of storytelling was a key themethroughout the day, and the way in whichVirtual Reality, the rise of mobile video, andthe Asian video platforms market allcontributing different perspectives on thetopic.

The day finished with over 200 screamingfans joining the conference to meet and hearfrom YouTube superstar Bethany Mota.

Previously a standalone event, Sports Matterswas incorporated into the All That Mattersfestival for the first time, with it’s strongestspeaker line up to date.

Kicking off with WWE heiress and Chief BrandOfficer Stephanie McMahon, and finishing withLiverpool FC playing legend Robbie Fowler,the Sports Matters delegates were treated toan impressive range of content in theprogramme this year.

Football Matters returned with top EnglishPremier League clubs Arsenal, Man City andLiverpool all represented. A Sports Mattersfavourite, the Formula 1 keynote, wascomplemented by the new kid on the block,Formula E. To add to the emerging sportsscene, Sports Matters this year also featured apanel of eSports experts for the first time,providing a beginner’s guide to one of themost talked about sports of the year.

Effective marketing communications is topicalacross the entire entertainment industryspectrum including Sports, Music or Digitalentertainment.

Hosted in conjunction with the WorldFederation of Advertisers and Ogilvy & Mather,Marketing Matters provided a new forum todiscuss the future of marketing. It featuredCMOs from some of the world’s biggest brandspresenting keynote presentations and takingpart in panel discussions with the disruption ofcurrent marketing methods as a key theme.

The role and value that startups can play inthe future of marketing was represented byStartup Sessions comprising 5 ad-tech startupshand selected to present their business idea toa group of esteemed judges, featuring a SiliconValley angel investor, an agencyhead and brand CMOs.

Over 1,300 Delegatesfrom 30+ Countriesand 600+ Companiesincluding 125 Media Reps,170 Speakers and254 Artists & Academy Participants

LOOK WHO ATTENDED

18.3%

16.7%

5.9%2.8%

4.6%

6.8%

Our delegates travel from far and wideUnited States

Canada

Hong Kong

China

Japan

Taiwan

Korea

Macau

United Kingdom

Switzerland

Ghana

France

Austria

United Arab Emirates

Germany

Ireland

Spain

Belgium

Israel

Italy

Mali

Poland

Russia

Sweden

Bangladesh

Pakistan

Sri Lanka

Philippines

India

Indonesia

Thailand

LOOK WHO CAME101 JAK FM • 2Muse • 33 Degrees • 500 Startups • Abbott • ABC • ABS-CBN Film Productions • Acumula • AdParlor • AdShare • AEG Live • Agency Asia • AIA Group • Akamai • Amity Asia Agency • Amplify.ph • AmuseEntertainment • AMRA • Apple • Apra Amcos • Arsenal Football Club • Asia Pop 40 • AsiaWorld-Expo • Asia Sponsorship News (ASN) • Asian Distribution Club • AsiaVR Association • Astro • ATB International • Avex Group •Aviva • Badminton World • Federation • Beggars Group • BeIN Media Group • Beijing Morning Post • Believe Digital • Berjanji • BigSound • Big Sync Music • Billboard • Bing+Studios • Bird & Bird • Bmat • BoehringerIngelheim • BP • Brain Dead Dog Productions • Brightcove • British Chamber of Commerce • Burda • Bureau export • CAAMA • CASBAA • Canadian Music Week • CARAT • Carlsberg • Catalyst Media Group • Centre forContent Promotion • Chelsea Football Club • China Daily • China Music Business News • CI • CMC Holdings • City Football Group • ComScore • Contineo Media • Costly Soccer Academy • Creative Artists Agency • CreativeArts & Sports Alliance • CSM • CSI Sports Networks • Culture Group • Dainty Group • Dentsu • DFL Sports Enterprises • DFR • Discovery Networks • Disney • DojangDouble • Deer Music • Dubai World Trade Centre • DSVirgin Racing • Dubai World Trade Centre • Eastern Sound Temple • Edelman • Eleven Seven Music • eMotion screen • Era Digital Media • Ericsson • ESPN • FIBA • Flamenco Agency • Forever Diverse Music Solutions •Format Entertainment • Freeform • Freelance • French Ministry of Foreign Affairs • FOX • Gema Nada Pertiwi • General Motors • GGV Capital • Glentrees • Glownet • Google • GoDigital Media Group • Gracenote • GroupM •Gruppa Kompaniy Familia • Haldanes • Hard Rock Cafe • Havas Media • Haymarket Media • Heaven Eleven • Heliconia Capital • Hilton • Homonym Media • HOOQ Digital • Hootsuite • Hong Kong Rugby Union • Howlaround• HTC • Huawei • Hubchat • H+K Strategies • ICON • IFPI • iii • Imagesound • Imagine Group Entertainment • imi-spring • INFINITI Motor Company • Infoplum • Intel • International Management Group • iQIYI • JK Records •JUICE • Juni Records • JVCKENWOOD Victor Entertainment • K. O. Star Music • KANJIAN • Khimani • Kimberly Clark • King Content • King Records • Know Whats Loved • Kobalt Music Group • KT Music • KWL Intelligence •Lagardère Sports • LAMC Productions • Las Vegas Sands • LeSports • Lionsgate Live • Live Nation • Liverpool Football Club • Love Da Group • LyricFind • Machine Shop • Made in Katana • Magnetic • Mailman Group • MajorLeague Baseball • Major League Mixes • Malaysia Major Events • Manchester United • Manila Concert • Marina Bay Sands • MasterCard • Masters Football Asia • Maxplora • McCann Worldgroup • McDonald’s • Measat •Media Arts Lawyers • MediaBUZZ • Media Partners Asia • Media5 Marketing Corp • Merlin BV • MGT • Midas Promotions • Milk & Honey • MinerLabs • Ministry of Culture and National Heritage Poland • Mobilium Global •Monsoon Music Festival • MTV Asia • Mundipharma • Music Asia • Music Gateway • Music Mind • MusicNT • Musitec • Music Solutions • Musicstyling • Myfrontman • National Basketball Association • National Commissionon Culture • NativeEntertainment.net • Naxos • Nayaka • Netflix • Newton Digital • New York University • New Zealand Music Commission • Nielsen • Octagon • Ogilvy & Mather • Olswang • Omusic • ONE Championship •Ooyala • Optus • Orange Brink • Outdustry • OverHear • PCCW • Pentatonix • P&G • Perambulator Management • Perform Group • PHD • Philips • Philpop • Pony Canyon • Power of Pop • PR Newswire •PricewaterhouseCoopers • Prograde Office • Proxy42 • Psonar • Puma • QQ Music • Rebeat • RecoChoku • Recording Industry Association of Malaysia • Recording Industry Association of Japan • Red Bird Creative • Red BullRecords • Red Roof Records • RE/digital • Reed MIDEM • Renault • Riot Games • Right Formula • Robin8 • Roco Communications • Royal Hong Kong Yacht Club • Rubber Records • RugbyPass • RURU Radio • Saavn •Samsung • Samuel Seow Law • SAP • Saregama • Scoring Solutions • Sennheiser Media • Shankai Sports • Shell Eastern Petroleum • Shimizu Octo • Shiseido • Sina Sports • Sing Hum • Singapore Tourism Board • SingaporePress Holdings • Singapore Workforce Development Agency • Sistem Televisyen • Skinnyfish Music • Social Soup • Sonically Transmitted Disease and Arkham • Sony Music Entertainment • Sony Music Publishing • SonyPictures Television • Sound-Genie • Sounds Australia • Sparks & Honey • Sponsorium • Sports Pathways • Sportradar • Sportz Interactive • SportBusiness • Sportradar • Sport Singapore • Spotify • SQREEM • SRi • StarHub •Starmaker • Stepathlon • Studios 301 • Sun Entertainment Culture • Sync Exchange • SyncSummit • TaKanto • Team Marketing AG • Technology Frontiers • Telefun Transmedia • Telenor Group • Tencent • T.G.I Tokyo • TheAU Review • The MGMT Company • The Orchard • Tiffany & Co. • Time • Times Music • Total Sports Asia • TouchUp • Trafalgar Asset Management • Triple J • Tulus Co. • TuneCore • TV5 Network • TV5Monde • UFC •UltraSuperNew • Ultimate Music China • Underground HK • Unilever • Universal Music • University of Oregon • Unruly • Urbanscapes • Valencia CF • Valleyarm • Vevo • Viacom • Victorious • VIEL Music • Vimeo • VirtuallyLive • Visa • VS Media • Warc • Warner Music • We Capital • West Australian Music • Williams Martini Racing • Withersworldwide • Women’s Tennis Association • World Federation of Advertisers • World WrestlingEntertainment •Xelon Entertainment • YouTube • Yutang Sports • Zepp • Zuffa Singapore

2016 Keynote Speakers

• 38 acts from 10 countries• 4 BIG nights out• 70+ live shows• Thousands of fans over four nights• Country showcase from Australia, Singapore & new inclusions from Indonesia & Hong Kong presented by “Joox”

Music Matters Festival

Discovery has always been a core value of Music Matters, Asia’s most diverse musicfestival and this year was no exception with 38 acts from 10 countries playing gigs allover Singapore to delighted local and visiting crowds at Timbre & Kyo venues.LiveNation Lushington presents 2016 Music Matters Festival prides itself on showingthe best emerging talent countries have to offer, with this year country showcasesfrom Australia, Singapore & new markets Indonesia & Hong Kong presented by JOOXall held at this year’s official showcase venue, Millian. Emerging stars were given aglobal platform to be discovered via their performances from Singapore, Asia’sinternational hub. The Music industry’s biggest moguls also acknowledged theimpressive array of talent at the festival, and were all present to discover truly uniquemusic that represents a new generation of listeners.

Making music matter! Mentorship and collaborationwith over 150 global artists with local establishedfan bases and the biggest music industryheavyweights

Music Matters AcademyCountry Showcases

PUBLICITY MATTERS

It’s All That Matters?“All That Matters was the best I have experienced in the last many years that I have been to.”

Vinit ThakkarVice President Digital, New Business & Licensing, Universal Music Group South AsiaEMI Music South Asia

“It was a wonderful opportunity to network and build relationships with key influencers in the region”

Stephanie McMahonChief Brand OfficerWWE

"All That Matters is quickly becoming the one event that truly matters"

Ken MandelPresident Innovation & Commerce, Asia Pacific Publicis Media

"I really enjoyed appearing at All That Matters, I was incredibly impressed by the depth and breadth of the panellists you were able to secure throughout the events. Any one of them could have held my attention for a day. Yet the always-changing nature of the agenda meant a non-stop cavalcade of superbly interesting people."

Walter JenningsVP, Corporate Communications Huawei

“Another amazing Matters week in Singapore, have to say one of the best speaker line ups I’ve seen in Singapore”

Mark WhiteheadEVP & Managing Director, Asia PacificViacom

"...as a marketer and simply someone who wants to know the new news, I always get great value out of your events.”

Nikki Kenyon, Visa

THANK YOU TO OUR PARTNERS FOR YOUR SUPPORT!

Our Sponsors help bring ATM to life!

Sammy Shirra-Moore - Band & Artist Enquiriessammy@branded.asia

Scott Munro- Sponsorship Enquiriesscott@branded.asia

Louisa Berry - Delegate & Sponsorship Enquiries and Media & Trade Partnershipslouisa@branded.asia

SEE YOU IN 2017!THE ORGANISERSBranded are creators of ‘Live Media that Matters’

Branded conceptualised and produces the YouTube FanFest global tour, It’s A Girl Thing and the “Matters” series of B2B festivals.

Founded in 2002, and listed as a “Top 10 Event Marketing Agency” by Marketing Magazine and winner of the Singapore Experience Best Trade Event of the Year Award in 2012 and 2014, Branded adds value and grows the media, entertainment and sports industries in Asia.

Branded are experts in the conceptualisation, programming, organisation, and production of dynamic conferences, live music festivals, academies, and fan events in Asia. We are an independent company staffed by passionate multi-cultural, multi-lingual and multi-talented individuals with offices in Hong Kong and Singapore and affiliations that reach all corners of the world. www.branded.asia