sports matters 2013 wrap

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Sports Matters Wrap Report 18-19 September 2013, St.Regis Singapore Thursday, 17 October 2013

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Page 1: Sports Matters 2013 WRAP

Sports MattersWrap Report

18-19 September 2013, St.Regis SingaporeThursday, 17 October 2013

Page 2: Sports Matters 2013 WRAP

Sports Matters aimed to build the foundations for a healthy and sustainable Asian sports industry

Produced by Branded (owners of Digital & Music Matters and Social Media Matters) and Haymarket Media (publishers of Campaign, FourFourTwo and F1 Racing), Sports Matters was a two day conference that gathered together the great and good of the global sports business to examine who and what is driving the industry, how Asia contributes to the global sports industry and what the future holds

Flanked by the Spikes creative festival and the F1 Grand Prix, Sports Matters set out to exploit the convergence of buyers at each end of this busy week providing a perfect platform for both sponsors and broadcasters

www.sportsmatters.asia

What is Sports Matters?

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Thursday, 17 October 2013

Page 3: Sports Matters 2013 WRAP

Andrew Georgiou Michael Roche Prinz Mathew Pinakatt Jamie Reigle

Giles MorganChris RennerStacey AllasterSatyan Gajwani Lionel Yeo

Tan Tong Hai

Who led the field?

CEO Chairman & CEO CEO Group Head of Sponsorship and Events

CEO Executive Director Global Director Alliances & Ventures

We were privileged to have over 60 globally recognised guest speakers on the programme, including ten influential keynote leaders who shared their vision for the business of sport in Asia

MD APAC CEO

Chief Executive

Thursday, 17 October 2013

Page 4: Sports Matters 2013 WRAP

Look who attended!

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Attendees including:SpeakersCompaniesCountriesBroadcasters Brands

Jamie Reigle MD APAC, Manchester

It was a fantastic two days, great people and very slick in production and delivery. An honour for us to have been on the stage with that speaker list.

Thursday, 17 October 2013

Page 5: Sports Matters 2013 WRAP

Look who played!

Thursday, 17 October 2013

Page 6: Sports Matters 2013 WRAP

TECHNOLOGY MATTERS®

Presented by

Presented by ESPN, this forum kicked off with the results of our Sponsorship Survey (Click here to obtain a copy) and included a hard talk brand panel hosted by Campaign

What mattered?

The need for an industry to form an association to represent the interests of those invested in the business of sponsorship

Presented by Eurosport in association with Trace Sports and Produced by Lightning International, this forum focused on sports broadcast issues

What mattered?

The global vs local debate, TV Rights cost vs revenue, and OTT

Presented by Brightcove, this workshop investigated how to deliver a sports story in the digital world

What mattered?

Apps, social media, monetisation themes and more...

Day 2 Content

Thursday, 17 October 2013

Page 7: Sports Matters 2013 WRAP

Networking Thursday, 17 October 2013

Page 8: Sports Matters 2013 WRAP

Feedback Matters

Eddy Lim Sales & Marketing Manager

Malaysia Airlines

The energy and even organization was nothing short of spectacular! It has been an incredible experience for me, & indeed Sports really do matter even more than ever!for Asia.

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Jim Small Vice President, Asia,

Major League Baseball

It was extremely well run and really informative. You guys do great work.

Laura Gordon Business

Development Director,

Asia Pacific Omnicom

Media Group

Awesome networking opportunities; met some great new prospects.

Travelling half way round the world to listen to other people talk seemed like a crazy decision, but a great guest list, very well organised and I’ll be back next year for what deserves an annual slot on the sports business calendar.

Peter Hutton COO

MP & Silva

Robbie Henchman Head of Business Development

IMG

The line up was excellent and the content was relevant and useful.

SVP, Head of Business Development Asia Pacific

Andres Gonzalez Vice President, AP & MEA Sponsorships,

MasterCard Worldwide

I strongly believe on the importance of the Asian Sponsorships Association. Please count on me to help get this off the ground.

Andres Gonzalez Vice President, AP & MEA Sponsorships,

MasterCard Worldwide

I strongly believe on the importance of the Asian Sponsorships Association. Please count on me to help get this off the ground.

Annabel Pennefather Senior Consultant, Corporate & Securities Department,

Head of Sports Law Practice, Khattar Wong LLP

Congratulations on organizing such a successful event and I personally found the content, quality of participants and the presentation by far superior to other Sports Conferences/ Seminars' [which I have attended]

Thursday, 17 October 2013

Page 9: Sports Matters 2013 WRAP

Using #SportsMatters, we had tweets coming from 24

countries around the world reaching over 700,000

individuals

Thursday, 17 October 2013

Page 10: Sports Matters 2013 WRAP

Media Matters

OVER USD$ 520,000 IN GLOBAL PR VALUE from 3 news dailies, 4 broadcast channels and 44 online portals

Thursday, 17 October 2013

Page 11: Sports Matters 2013 WRAP

www.sportsmatters.asia

Results

Sports Matters delivered a world-class event which targeted the entire sports industry value chain including associations, rightsholders, sponsors, broadcasters and agencies

Sports Matters programme presented compelling and region-specific content and speakers

Sports Matters provided sponsors with a client-facing industry event for the first time in Asia

An industry has spoken... stay tuned for the launch of the Asian Sponsorship Association!

Christopher Renner CEO

Helios Partners

Thanks to you for putting on an excellent conference – truly one of the best I have ever attended! Christopher Renner

CEO Helios Partners

Thanks to you for putting on an excellent conference – truly one of the best I have ever attended!

Thursday, 17 October 2013

Page 12: Sports Matters 2013 WRAP

www.sportsmatters.asia

We want to hear from you!

For speaking opportunities, please contact Siabhan Duguid for all things Sports Matters ([email protected])

For sponsorship opportunities and discovering ways to partner with us, please contact Victoria Pawsey, Branded’s Sales Director ([email protected])

To keep up with our news, videos and presentations from Sports Matters 2013 please visit www.sportsmatters.asia

For more information on partnering with us for Asia’s most important sports conference, please contact:

Thursday, 17 October 2013

Page 13: Sports Matters 2013 WRAP

CO-PRESENTED BY

SUPPORTED BY IN SUPPORT OF SPORTS PROMOTION PARTNERS IN SPORTS

IN ASSOCIATION WITH

®

TRADE & MEDIA PARTNERS

The support of these organisations helped to make Sports Matters 2013 a reality for which we are truly grateful

THANK YOU

Thursday, 17 October 2013

Page 14: Sports Matters 2013 WRAP

Founded in 2001 and listed as a top 10 Event Marketing Agency by Marketing Magazine, Branded markets & produces events by, with and for the Asian media & entertainment industry. Owners of the “Matters” series of events including Sports Matters, Social Media Matters and the award winning Digital & Music Matters, Branded has worked with a number of the world’s leading attractions including the Rolling Stones, Jason Mraz, Coco Lee, Black Eyed Peas, House of Dancing Water, Jamie Cullum and Cirque du Soleil. Branded also specialises in the new technology and digital media space working with organisations such as YouTube, CASBAA & Haymarket Media.

For more information please contact us:

Branded Ltd.1802 Winsome House73 Wyndham StCentral, Hong KongTel: +852 2167 8040

www.branded.asia

Head of Operations: [email protected] of Content: [email protected] of Sales: [email protected]

BRANDED MATTERS

Thursday, 17 October 2013