WRAP REPORT

With a focus on the future of online entertainment, Digital Matters connected top brands, agencies and the digital entertainment industry with creators and superfans over a three day immersive programme in Singapore.

The event featured regional and international industry thought leaders delivering insightful keynote interviews, expert panel discussions with audience driven Q&A. YouTube megastars Alfie Deyes and Marcus Butler joined the conference along with 400 of their biggest fans demonstrating the influence of their digitally born celebrity to the conference audience.

On the weekend, the Digital Matters University, a new addition to the programme, hosted 300 next-gen teenage video creators to have industry experts and Alfie & Marcus impart their experience and insights to inspire their creative journey.

For the first time Digital Matters was part of the Singapore Media Festival’s event line up and thus establishing itself as the ‘must attend’ digital entertainment conference in the Asia Pacific region.

ABOUT DIGITAL MATTERS

Over 380 Delegatesfrom 15 Countriesand 170 Companiesand 45+ Media Repsincluding 38 Speakers

LOOK WHO ATTENDED “I took away many learnings, insights and met many new contacts.

A conference not to miss if you want to be connected to this exciting digital media community in Asia. I will definitely get my creative content team to be part of this conference next year so they too can be part of the digital content conversation. An excellent conference.”

Natalie GeeCreative Director

NBCUniversal

LOOK WHO CAMEA+E Networks, Abbott, Akamai, Adobo Magazine, Aging Youth, Arla Foods, Asia Content Marketing Association, Asia Sponsorship News, Asian Civilisations Museum, Asian Sponsorship Association, Beach House Pictures, Berjanji, Black Marketing, Boehringer Ingelheim, Brand New Media, Brightcove, Campaign, CASBAA, CatlystTV, Waach, Character Creations, Cirque du Soleil, CNN, Coconuts Media, Columba Consulting, Content Promotion, Cooler Insights, Culture Machine Media, Diageo, Digicast, Digital + Direct Marketing Association Asia [D+D}, Discovery Networks, Edelman, eGENTIC Asia Pacific, Endemol Beyond, Era Digital Media, Forbes, FleishmanHillard, Forbes, Four Seasons Hotels and Resorts, FremantleMedia, Gamera Networks, Gleam Futures, Golden Village Multiplex, Google, GroupM, Haymarket Media, Hello, Hewlett Packard, hitbox Entertainment, Hpility SG, HSBC, iClick Interactive Asia, Imagination, Infocomm Investments, Intel, Jateng Urbano Philippines, JF Times, Johnnie Walker, Johnson & Johnson, Kedaulatan Rakyat, Know Whats Loved, Koelnmesse, Kompas, Lagardère Sports, Lowe Profero, Maker Studios, Malay Mail, Manchester United Football Club, Marketing Society, Mashable, McDonald's, Media Business Asia, Media Development Authority of Singapore, Media Partners Asia, Media Prima Berhad, MediaCorp, Microsoft, Migme, MinerLabs, Ministry of Communications and Information, MIPTV, MNM Creative, Mohawk, Mothership.sg, Motion Picture Association, MP & Silva, MTV, Mumbrella, MUVILA, National Trades Union Congress, Nayaka Media Asia, NBA Asia, NBCUniversal, NIKE, Nissan Motor Corp., Omnicom, ONE Championship, Ooyala Singapore, PCCW, Pikiran Rakyat, Popspoken, PR Newswire, QED Consulting, Qyuki Digital, RadiumOne, Rightster, Riot Games, Samsung, SAP, SapientNitro, Scripps Networks Interactive, Shraddha Sharma, Sinar Pembaharuan, Singapore Tourism Board, Southern Cross Austereo, Sony Pictures Television Networks, StarHub, STB, Storyteller Productions, superadrianme.com, The British Chamber of Commerce HK, The Business Creative, The Fifth Parlour, The Linch Agency, The Nation, The Straits Times, The Walt Disney Company, Timbre Group, Totem, TV5Monde, Twitter, Unilever, Universal Music Group, Victorious, Visa, VS Media Limited, WARC, We Are Social, World Federation of Advertisers, Xaxis, Xbox, YouTube, 90seconds

The Digital Matters programme was divided into three (3) parts. Part 1 and 2 discussed industry-focused issues while Part 3 was a showcase of the influential power of social stars.

Conference Part 1: The New Social OrderFocused on the business side of online video, Part 1 examined new business models that are being driven by the consumption of online content. Topics included:

• Examining the (r)evolution: Understanding the digital native in the big picture• Where is the MCN sector and their creators’ heading?• What’s up next? What does the online video landscape 3.0 look like?

Conference Part 2: Creativity MattersFocused on the Creatives who are behind the videos on TV and online, Digital Matters Part 2 featured discussions around the fundamentals of great content. Topics included:

• Under the influence: The do’s and don’ts of brand partnerships• Tell me a story: What content do people want to watch?• Insights from the gatekeepers: New approaches in talent management for online stars

Conference Part 3: SUPERFAN FRIDAYSuperfan Friday! The industry had spoken but we needed to hear from the most important part of the value chain, the CONSUMER.

With 10 Million Youtube subscribers between them, social stars Alfie Deyes and Marcus Butler, joined by 400 of their biggest and noisiest fans, delivered a money can’t buy experience demonstrating the emotional and physical connection fans have to the digital celebrity and their consequent power and influence over their audience.

PROGRAMME OVERVIEW

LEADING THE FIELD

Stuart LabrooyDigital Content and Creative

Collaboration Expert

More than 30 speakers comprised a world-class speaker faculty, including ten influential keynote leaders who shared their vision for the business of online videos in Asia and its role on the global stage.

Rennie Addabbo General Manager,

Greater AsiaXbox

Gita de Beer Global Business Development

& Strategy DirectorDiageo Reserve

Luke Hyams Head of

International ContentMaker Studios

Emily Ketchen Regional Head of

Marketing ServicesHP Inc.

Bing ChenCo-Founder & Chief

Creative OfficerVictorious

Marcus ButlerCreator

Alfie Deyes Creator

PointlessBlog

diGITAL MATTERS UNIVERSITYThe Digital Matters University aimed to inspire the next generation of content creators. Young creators (aged 13-20) got an unique chance to learn how to kick start their own creator journeys.

Held in the form of fun and highly interactive sessions, the Digital Matters University took a hands-on Creator-to-Creator learning approach, providing budding young talent with the opportunity to be mentored by international stars and to learn how to produce quality online content from “behind the streams.”

Over 300 young creators attended the Digital Matters University hosted in the newly refurbished Asian Civilisations Museum.

“Telling a Story: How to create content.”

As part of the Digital Matters University program, Maker Studios the #1 content network on YouTube, hosted a bespoke workshop and fan meet & greet helmed by leading Maker talent Edho Zell (IDN), Jinny Boy TV (MYS), Leenda D. (CAN) and Wah Banana (SGP).

The intimate and interactive workshop was attended by close to 50 fans and aspiring content creators. It focused on inspirational stories of how the four ‘Makers’ started out on YouTube, how they grew their channels and social footprint, and where they see themselves going in the future.

DMU WORKSHOP WITH MAKER STUDIOS

FEEDBACK MATTERS

"At a time where technology is shifting the entire foundation of the marketing industry, and the pace of that change is rising exponentially (especially here in Asia!) staying ahead of the curve is essential. Digital Matters brings together some of the world's top leading experts, and gives them some of the toughest and most provocative challenges to discuss with each other and attendees."

Stuart LaBrooy, Digital Content and Collaboration Expert

“It was great to be part of Digital Matters and hear from all sides of marketing including creators, brands, agencies and platforms. Look forward to being there next year.”

Rennie AddabboGeneral Manager, Interactive Entertainment Business in Greater AsiaMicrosoft

“It’s the second year that I’ve been involved with the Digital Matters conference and I’m genuinely surprised at how Brands have managed to raise a bar that’s already high. I think it helps that the team have a real finger on the pulse of what the marketing zeitgeist is and build around it with the right speakers and the right content.”

Rod Strother, Vice President, Digital Transformation, StarHub

SOCIAL MATTERS

PUBLICITY MATTERS

PR Newswire

Ogilvydo

HELLO ASIA

Entertainment

The Straits TimesLifestyle

The Fifth Parlour

The support of these organisations helped to make Digital Matters 2015 a success, for which we are truly grateful.

THANK YOU!

SEE YOU IN 2016!For more information on our events, email us at info@branded.asia

THE ORGANISERS

Branded designs, sells, markets and produces amazing B2B and B2B2F(an) events in Asia. Founded in 2002 and listed as a top 10 Event Marketing agency by Marketing Magazine, its focus is to add value and grow the media, sports and entertainment industries in Asia. Branded specialises in the organisation, programming and production of dynamic conferences, live music festivals, academies, and youth fan events in Asia. www.branded.asia

Kelly Yau – Speaker & Programme Enquirieskelly.yau@branded.asia

Scott Munro - Sponsorship Enquiriesscott@branded.asia

Louisa Berry - Delegate and Media & Trade Partner Enquiries louisa@branded.asia