sports matters 2014 wrap report

ABOUT

Sports Matters was established as a conference to build the

foundations for a healthy and sustainable sports industry in Asia.

At the conclusion of its second year, Sports Matters is firmly

established as the premier event for key stakeholders whose

success is linked to the business of sport in Asia.

Hosted annually in Singapore during the week of the Formula 1

Grand Prix, 2014’s elite event packed 2 days with keynote

interviews, expert panel discussions, a technology workshop, a

working session for the Asian Sponsorship Association, the

inaugural Sports Matters Academy, parties and networking.

It was great to see Sports Matters

bring the global sports industry

together. I met a lot of old friends

and some great new potential

business partners.

Ward PlattCOO, Fox International Channels &

CEO, National Geographic Channels

International

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www.sportsmatters.asia

LEADING THE

FIELD

Claire Williams

Deputy Team Principal

& Commercial Director

Williams Martini Racing

Darren Bailey

Director of Football

Governance & Regulation

The Football Association

Tan Tong Hai

CEO

StarHub

Lim Teck Yin

CEO

Sport Singapore

Lord Sebastian Coe KBE

Executive Chairman

CSM Sport &

Entertainment

Claude Ruibal

Head of Global Sports

Content

Google/YouTube

Susie Wolff

Development Driver

Williams Martini Racing

Finn Bradshaw

Head of Digital

Cricket Australia

Ward Platt

COO,

FOX International

Channels,

CEO, National Geographic

Channels International

More than 60

speakers

comprised a world-

class speaker

faculty, including

ten influential

keynote leaders

who shared their

vision for the

business of sport in

Asia and its role on

the global stage.

Rahul Welde

VP Media Asia, Africa,

Middle East, Turkey &

Russia , Unilever


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422+ Delegates including:

67 Speakers

40+ Media

19 Countries

220+ Companies

LOOK WHO ATTENDED

I thoroughly enjoyed attending Sports Matters. The programme was top

notch with some great speakers and I enjoyed addressing a full house!

Rahul WeldeVP Media Asia, Africa, Middle East, Turkey & Russia, Unilever


LOOK WHO PLAYED


“

I enjoyed being at this year’s Sports Matters and appreciated the

quality of the speakers and the discussions. I also made some useful

contacts which are being followed up on both sides.

Annabel PennefatherHead, Sports Law Practice

KhattarWong LLP”It has been a honour to be a part of a conference that presents sport as a dynamic and exciting platform – with engaging thought

leadership on corporate innovation; as well as networking opportunities for partnerships and collaborations that will inspire future business.

I look forward to the next editions that would help grow excitement and exposure for sport business in Asia and to make sport matter to all.

Lim Teck YinChief Executive Officer

Sport Singapore

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FEEDBACK MATTERS

”

“

I was very pleased to be a part of

this visionary event in the region

and look forward to next year! Catherine Gibbs Head of Sponsorship

AIA Group

I truly enjoyed myself during two intensive days and

connected with lots of industry leaders. Thanks for your

initiative and leadership, I am sure we will draw more

attention and bring more people to next year’s edition.

Kunihito MorimuraPresident & CEO

Dentsu Sports Asia

OVER S$540,000 IN GLOBAL PR VALUE

VIP INVITATION BREAKFAST

Kicking off proceedings with a

high level breakfast presenting

their global video index, Ooyala

zoned in on sports trends and

illustrated their findings with

case studies from clients such

as Arsenal FC and ESPN.


TECHNOLOGY MATTERS

Brightcove continued their leadership role in

the technology field hosting a detailed

workshop to tackle the delivery innovations

that are fuelling the consumer’s sports

experience. Key takeaways included insights

on the new viewing habits

of today’s audiences and their

expectations when it comes to

interacting with their sports

heroes beyond watching the live

game. Case studies from the

World Cup and Wimbledon

illustrated the paradigm shift.


The Sports Matters Academy provided an intensive forum for

future leaders of the global sports industry.

40 participants from the University of Oregon - Warsaw Sports

Marketing Center, the University of

Victoria, Melbourne and 3 of

Singapore’s universities were treated

to closed door mentoring from the

masters of various sectors that make

up the varied and vibrant sports

industry. Feedback from both sides

was terrific!


SPONSORSHIP: Gimme More!

The final working session of 2014 run by the Asian

Sponsorship Association took place at Sports Matters.

Eight industry leaders (including founding members)

steered discussion on the issue du jour: How to grow

Asia’s share of the global sponsorship pie to 20%.


NETWORKING MATTERS

VIP Cocktail PartyHSBC welcomed Speakers and VIPs at the kick-off “VIP

Cocktail Party” by the water at Timbre, Arts House.


SPORTS MATTERS

COCKTAIL PARTY

Celebrating the first

anniversary of their now

leading content and

news app Sportsflow.

Half a million downloads

by sports fans in Asia

since launch...and rising.


The support of these organisations helped to make

Sports Matters 2014 a success, for which we are truly grateful.

THANK YOU


SEE YOU IN 2015!For more information on getting involved email [email protected]

THE ORGANISERS

Branded designs, sells, markets and produces amazing B2B

and B2B2F(an) events in Asia. Founded in 2002 and listed as a

top 10 Event Marketing agency by Marketing magazine, its

focus is to add value and grow the media, sports and

entertainment industries in Asia. Branded specialises in the

organisation, programming and production of dynamic

conferences, live music festivals, academies, and youth fan

events in Asia. www.branded.asia

Campaign Asia-Pacific is a brand dedicated to the business

of communications in Asia Pacific. Published by Haymarket

Media Group, the UK’s largest independently owned publishing

group, it is part of a global marcoms portfolio that includes

market leading titles: Campaign, F1 Racing and FourFourTwo.


www.branded.asia

sports matters 2014 wrap report

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