all that matters 2017
TRANSCRIPT
For sponsorship enquiries contact: [email protected]
In 2016 All That Matters affirmed its position as the region’s premiere ‘Business 2 Business 2 Fan’ event experience and gateway to the Asian Entertainment industry attracting thousands of executives from around the world.
The new format direction of bringing Music, Sports, Digital Entertainment and Marketing ‘Matters’ under one umbrella for the first time reflects an increasing convergence of the entertainment industry.
Post event feedback overwhelmingly supported this new direction and was reflected in over one-third of delegates venturing cross-track - thereby achieving our goals to provide enhanced best practice sharing, synergistic insights and networking across a broader entertainment industry value chain.
In 2017 All That Matters will build on this success and once again bring together a selection of world class speakers and panel line ups in a converged programme format with vertical specific breakouts and dynamic networking events.
Making Entertainment Matter - All That Matters 2017
2016 snapshot of who attended:
● Over 1,200 senior level executives in the global entertainment industry.
● 172 global speakers with attendees from 30+ countries from 600+ companies
● 38 bands from 10 countries playing 70+ live shows to thousands of fans over four nights
● Trended #1 in Singapore
What to expect in
2017
200 speakers
75+ live shows
1,800+ delegates
50
countries
Over 4000 fans
15 countries
600companies
Audience Geographic Companies Speakers Programme
30+ bands
N/A
20 Keynotes 15 Interviews
35 Presentations30 Panels(Aggregated for Music, Sport,
Digital, Marketing)
ATM 2017: The Week That Matters4 days, 5 tracks, Multiple stages and 1000’s of business connections. The unique format of lively conference keynote, panel and workshop sessions broken out into distinct tracks and interspersed with legendary networking opportunities, has earned All That Matters an enviable reputation and the Singapore Experience Trade Event of the Year Award in 2012 and 2014.
5
Five Tracks Many Common Issues Lots of Shared Opportunities
The All That Matters programme will comprise 5 tracks: Music, Sports, Online, Marketing & Gaming.
There are numerous areas where the topics, content territories, knowledge and best case practices intersect providing shared “cross-track” allowing delegates a unique chance to learn from industries sharing common issues and opportunities.
Consider...-The future of streaming - Fan engagement and the human network- The changing face of storytelling- Live entertainment, VR and more….
ChinaStreaming
Digital/OTTFans/Social
Brands
Tech
Festivals/Live
StartUps
Gaming
Ticketing
Football
Motorsports/Formula E
VR
Content
Artist Management
Blockchain
Licensing
Playlists
Publishing
Sync Touring
BroadcasteSports
Online fan engagement
Messaging/Bots
Social Influencers
OlympicsRugby
● China’s music industry - the opportunities, and the untapped potential of the world’s largest nation.● In the age of streaming, is touring more important than ever?● Power of the Playlist - how this is now one of the most influential tools for breaking new artists.● How have managers had to adapt their business models in the music streaming age?
● New models of content creation, distribution & monetisation● Is OTT required to remain relevant? ● Storytelling in the digital age to include: gaming, mobile, interactive, and VR.● The new face of Agencies.● China’s digital impact on Asia
● China - are the success stories coming from tech companies?● The greater fusion of sport and entertainment ● Tech-enabled sponsorship: how to get a 360 degree view of your fan● To invest: traditional sports or eSports. Buy, curate or incubate?
All That Matters continues to convene the most influential organisations, business leaders and network from the global Music, Sports, Gaming, Online, and Marketing industries. The programme reflects the convergence
of entertainment in 5 distinct yet complementary tracks under the All That Matters umbrella.
● Exploring the future of marketing in conjunction with the World Federation of Advertisers and Ogilvy● Brand Fail: Where social, customers, and crisis converge● Growth: The Strategy of Optimization, Automation, and AI● Workshop: Brand Partnerships
● The future of Gaming● Gaming and non-endemic Brand
opportunities● e-Sports: Profiles from the leagues
● VR, AR, TR - the Acronyms explained and what it means for Brands and Agencies● Father says to son, “You’re watching what?” Gaming as entertainment explained● Fans of e-Sport’s and Streamers. What’s the difference?● Who are the powerhouses and where are the emerging growth markets
Over 1,300 Delegatesfrom 30+ Countriesand 600+ Companiesincluding 125 Media Reps,170 Speakers and254 Artists & Academy Participants
LOOK WHO ATTENDED in 2016
18.3%
Our delegates travel from far and wideUnited StatesCanadaHong KongChinaUnited KingdomJapanTaiwanKoreaMacauSwitzerlandGhanaFranceAustriaUnited Arab EmiratesGermanyIrelandSpainBelgiumIsraelItalyMaliPolandRussiaSwedenBangladeshPakistanSri LankaPhilippinesIndiaIndonesiaThailand
11
101 JAK FM • 2Muse • 33 Degrees • 500 Startups • Abbott • ABC • ABS-CBN Film Productions • Acumula • AdParlor • AdShare • AEG Live • Agency Asia • AIA Group • Akamai • Amity Asia Agency • Amplify.ph • Amuse Entertainment • AMRA • Apple • Apra Amcos • Arsenal Football Club • Asia Pop 40 • AsiaWorld-Expo • Asia Sponsorship News (ASN) • Asian Distribution Club • AsiaVR Association • Astro • ATB International • Avex Group • Aviva • Badminton World • Federation • Beggars Group • BeIN Media Group • Beijing Morning Post • Believe Digital • Berjanji • BigSound • Big Sync Music • Billboard • Bing+Studios • Bird & Bird • Bmat • Boehringer Ingelheim • BP • Brain Dead Dog Productions • Brightcove • British Chamber of Commerce • Burda • Bureau export • CAAMA • CASBAA • Canadian Music Week • CARAT • Carlsberg • Catalyst Media Group • Centre for Content Promotion • Chelsea Football Club • China Daily • China Music Business News • CI • CMC Holdings • City Football Group • ComScore • Contineo Media • Costly Soccer Academy • Creative Artists Agency • Creative Arts & Sports Alliance • CSM • CSI Sports Networks • Culture Group • Dainty Group • Dentsu • DFL Sports Enterprises • DFR • Discovery Networks • Disney • DojangDouble • Deer Music • Dubai World Trade Centre • DS Virgin Racing • Dubai World Trade Centre • Eastern Sound Temple • Edelman • Eleven Seven Music • eMotion screen • Era Digital Media • Ericsson • ESPN • FIBA • Flamenco Agency • Forever Diverse Music Solutions • Format Entertainment • Freeform • Freelance • French Ministry of Foreign Affairs • FOX • Gema Nada Pertiwi • General Motors • GGV Capital • Glentrees • Glownet • Google • GoDigital Media Group • Gracenote • GroupM • Gruppa Kompaniy Familia • Haldanes • Hard Rock Cafe• Havas Media • Haymarket Media • Heaven Eleven • Heliconia Capital • Hilton • Homonym Media • HOOQ Digital • Hootsuite • Hong Kong Rugby Union • Howlaround • HTC • Huawei • Hubchat • H+K Strategies • ICON • IFPI • iii • Imagesound • Imagine Group Entertainment • imi-spring • INFINITI Motor Company • Infoplum • Intel • International Management Group • iQIYI • JK Records • JUICE • Juni Records • JVCKENWOOD Victor Entertainment • K. O. Star Music • KANJIAN • Khimani • Kimberly Clark • King Content • King Records • Know Whats Loved • Kobalt Music Group • KT Music • KWL Intelligence • Lagardère Sports • LAMC Productions • Las Vegas Sands • LeSports • Lionsgate Live • Live Nation • Liverpool Football Club • Love Da Group • LyricFind • Machine Shop • Made in Katana • Magnetic • Mailman Group • Major League Baseball • Major League Mixes • Malaysia Major Events • Manchester United • Manila Concert • Marina Bay Sands • MasterCard • Masters Football Asia • Maxplora • McCann Worldgroup • McDonald’s • Measat • Media Arts Lawyers • MediaBUZZ • Media Partners Asia • Media5 Marketing Corp • Merlin BV • MGT • Midas Promotions • Milk & Honey • MinerLabs • Ministry of Culture and National Heritage Poland • Mobilium Global • Monsoon Music Festival • MTV Asia • Mundipharma • Music Asia • Music Gateway • Music Mind • MusicNT • Musitec • Music Solutions • Musicstyling • Myfrontman • National Basketball Association • National Commission on Culture • NativeEntertainment.net • Naxos • Nayaka • Netflix • Newton Digital • New York University • New Zealand Music Commission • Nielsen • Octagon • Ogilvy & Mather • Olswang • Omusic • ONE Championship • Ooyala • Optus • Orange Brink • Outdustry • OverHear • PCCW • Pentatonix • P&G • Perambulator Management • Perform Group • PHD • Philips • Philpop • Pony Canyon • Power of Pop • PR Newswire • PricewaterhouseCoopers • Prograde Office • Proxy42 • Psonar • Puma • QQ Music • Rebeat • RecoChoku • Recording Industry Association of Malaysia • Recording Industry Association of Japan • Red Bird Creative • Red Bull Records • Red Roof Records • RE/digital • Reed MIDEM • Renault • Riot Games • Right Formula • Robin8 • Roco Communications • Royal Hong Kong Yacht Club • Rubber Records • RugbyPass • RURU Radio • Saavn • Samsung • Samuel Seow Law • SAP • Saregama • Scoring Solutions • Sennheiser Media • Shankai Sports • Shell Eastern Petroleum • Shimizu Octo • Shiseido • Sina Sports • Sing Hum • Singapore Tourism Board • Singapore Press Holdings • Singapore Workforce Development Agency • Sistem Televisyen • Skinnyfish Music • Social Soup • Sonically Transmitted Disease and Arkham • Sony Music Entertainment • Sony Music Publishing • Sony Pictures Television • Sound-Genie • Sounds Australia • Sparks & Honey • Sponsorium • Sports Pathways • Sportradar • Sportz Interactive • SportBusiness • Sportradar • Sport Singapore • Spotify • SQREEM • SRi • StarHub • Starmaker • Stepathlon • Studios 301 • Sun Entertainment Culture • Sync Exchange • SyncSummit • TaKanto • Team Marketing AG • Technology Frontiers • Telefun Transmedia • Telenor Group • Tencent • T.G.I Tokyo • The AU Review • The MGMT Company • The Orchard • Tiffany & Co. • Time • Times Music • Total Sports Asia • TouchUp • Trafalgar Asset Management • Triple J • Tulus Co. • TuneCore • TV5 Network • TV5Monde • UFC • UltraSuperNew • Ultimate Music China • Underground HK • Unilever • Universal Music • University of Oregon • Unruly • Urbanscapes • Valencia CF • Valleyarm • Vevo • Viacom • Victorious • VIEL Music • Vimeo • Virtually Live • Visa • VS Media • Warc • Warner Music • We Capital • West Australian Music • Williams Martini Racing • Withersworldwide • Women’s Tennis Association • World Federation of Advertisers • World Wrestling Entertainment • Xelon Entertainment • YouTube • Yutang Sports • Zepp • Zuffa Singapore
LOOK WHO CAME IN 2016
A Legacy of Incredible Speakers from 2016
Feedback Matters?“All That Matters was the best I have experienced in the last many years that I have been to.”
Vinit ThakkarVice President Digital, New Business & Licensing, Universal Music Group South AsiaEMI Music South Asia
“It was a wonderful opportunity to network and build relationships with key influencers in the region”
Stephanie McMahonChief Brand OfficerWWE
"All That Matters is quickly becoming the one event that truly matters"
Ken MandelPresident Innovation & Commerce, Asia Pacific Publicis Media
"I really enjoyed appearing at All That Matters, I was incredibly impressed by the depth and breadth of the panellists you were able to secure throughout the events. Any one of them could have held my attention for a day. Yet the always-changing nature of the agenda meant a non-stop cavalcade of superbly interesting people."
Walter JenningsVP, Corporate Communications Huawei
“Another amazing Matters week and I have to say one of the best speaker line ups I’ve seen in Singapore”
Mark WhiteheadEVP & Managing Director, Asia PacificViacom
"...as a marketer and simply someone who wants to know the new news, I always get great value out of your events.”
Nikki Kenyon, Visa
THANK YOU TO OUR 2016 PARTNERS FOR THEIR SUPPORT!
Appendix
WHO’S WHO BY INDUSTRY 2016
WHO’S WHO BY REGION 2016
Our Sponsors help bring ATM to life!
Sammy Shirra-Moore - Band & Artist Enquiries [email protected]
Scott Munro - Sponsorship [email protected]
Jen Bennett - Delegate & Sponsorship Enquiries, Media & Trade [email protected]
THE ORGANISERS
Founded in 2002 and recognised as a top 10 Event Marketing Agency by Marketing Magazine, Branded produces live media that matters, connecting businesses, brands, celebrities and fans through large and small scale events, specialising in the media, entertainment and sports industries.
We own and operate the award winning “Matters” series including Sports, Digital, Marketing, Gaming and Music Matters. We are the original producers of the YouTube FanFest and are Global Partners with Google on the world’s largest touring live celebration of online content. We created It’s a Girl Thing and have also published magazines, run off to join many carnivals and even launched a newspaper in Hong Kong. We have Walked with Dinosaurs, danced with Grease the Musical, sung with Cats, Rocked You with Queen and even stuck an Omega on Coco Lee's wrist.
We excel in the conceptualisation, programming, organisation, and production of dynamic conferences, live music festivals, educational academies, and fan events globally. We are an independent company staffed by passionate multi-cultural, multi-lingual and multi-talented individuals with offices in Hong Kong and Singapore and affiliations that reach all corners of the world.
Most importantly, we really enjoy making it matter for everyone we work with.
www.branded.liveSEE YOU IN 2017!