(agile 2011) lean ux: getting out of the deliverables business
DESCRIPTION
Most up to date version of the Lean UX deck created for Agile 2011. Covers how to focus on creating experiences instead of documents.TRANSCRIPT
Lean UXGetting out of the deliverables business
http://img.blog.yahoo.co.kr/ybi/1/1c/f6/cliffordmlarsen/folder/717992/img_717992_1359004_3?1103025176.jpg
Agile 2011Salt Lake City, UT
Why am I up here?Designer. Team Leader. Lover of conference schwag.
Jeff Gothelfcurrently: Director of UX at TheLadders.com
previously: Publicis Modem, Webtrends, AOL, Fidelity and an assortment of startups
blog: www.jeffgothelf.com/blog
twitter: @jboogie
email: [email protected]
#LeanUX
In the beginning…UX began with Information Architecture which no one had ever heard of
http://www.ucdesigners.co.uk/wp-content/uploads/2009/03/stockxpertcom_id21589-world1-1024x794.jpg#LeanUX | @jboogie
Deliverables helped define Information ArchitectureAnd this was good
#LeanUX | @jboogie
IA evolved and expanded into Interaction DesignDarwinism at work
#LeanUX | @jboogie
Deliverables helped define these emerging practicesAnd this was good
#LeanUX | @jboogie
Value has ultimately been placed on the deliverableNot on the experience being created
#LeanUX | @jboogie
#LeanUX | @jboogie
Deliverables eat babies!I kid. Only a little.
With interactive experiences evolving rapidlyThe deliverable is just not enough
#LeanUX | @jboogie
Lean UXInspired by Lean Startup and Agile development theories, it’s the practice of bringing the true nature of design work to light faster, with less emphasis on deliverables and greater focus on the actual experience being designed.
#LeanUX | @jboogie
It goes a little something like this…Look familiar?
Concept Prototype
Validate Internall
y
Test Externally
Learn from user
behavior
Iterate
Just the UX process
#LeanUX | @jboogie
Designers can’t hide behind their monitor any more!Hope you like hanging out with designers.
http://www.flickr.com/photos/yamagatacamille/4799648425/sizes/l/#LeanUX | @jboogie
Get design work out there. Fast.In public. (Yes, where everyone can see it.)
#LeanUX | @jboogie
What Lean UX is NOT
#LeanUX | @jboogie
Lazy.Sorry. Designers still have to work hard.
http://www.steadyburn.net/wp-content/uploads/2008/12/lazy-cat5.jpg
“…the best part … is that the team is doing a F@&K-TON of UX. They document a ton of stuff explicitly on the walls and implicitly in shared understanding among team members.”
- Austin Govella commenting on Whitney Hess’s “Why I Detest the Term Lean UX”http://whitneyhess.com/blog/2011/02/27/why-i-detest-the-term-lean-ux/
#LeanUX | @jboogie
The only thing being removed is waste.You leave that stuff laying around and it starts to stink!
http://www.flickr.com/photos/mims/326748812/sizes/l/#LeanUX | @jboogie
This is NOT design-by-committee!That never leads to anything pretty.
http://www.flickr.com/photos/mims/326748812/sizes/l/#LeanUX | @jboogie
What Lean UX is…
#LeanUX | @jboogie
ControlDesigners still drive the design
#LeanUX | @jboogie
“But I’m giving up control of my work!”Not really. It just feels that way at first.
http://www.flickr.com/photos/alshepmcr/4561517216/sizes/l/#LeanUX | @jboogie
It’s not “The Spec” that gives controlThat’s the last mile of the value design brings to the team
http://talkingtraffic.org/wp-content/images/stack_documents.jpg#LeanUX | @jboogie
If a designer spends 3 months perfecting a design only to find out it fails to meet customer and/or business needs, they’ve just
wasted 3 months of their life, not to mention the team’s.
#LeanUX | @jboogie
From Design Criticism and the Creative Process by Cassie McDaniel on A List Apart, 11 Jan, 2011.
http://www.alistapart.com/articles/design-criticism-creative-process/ #LeanUX | @jboogie
Designers shouldn’t be expected to get it right the first timeNobody else has to
Designers are the “Keepers of the Vision”The experience is design’s responsibility
http://www.flickr.com/photoshttp://www.flickr.com/photos/kubina/1386979654/sizes/l/#LeanUX | @jboogie
MomentumEveryone’s engaged. Everyone’s motivated.
#LeanUX | @jboogie
Keep everybody moving forwardClients, stakeholders, design and team.
http://www.flickr.com/photos/37541410@N03/3901861703/sizes/l/#LeanUX | @jboogie
QualityNo compromises
#LeanUX | @jboogie
“Speed first. Aesthetics second.” – Jason Fried, 37Signals.com
#LeanUX | @jboogie
“Going for the bronze.” – A Creative Director I used to work with
#LeanUX | @jboogie
What about the quality of the design?Iterations mean quality continually improves.
http://stockthemind.files.wordpress.com/2008/04/project-cartoon.jpg#LeanUX | @jboogie
FeasibilityMake sure it can be built (and built well)
#LeanUX | @jboogie
Prototype it!But not all of it.
hthttp://3.bp.blogspot.com/_mQ4dc8irsc0/S_TZkx7B_3I/AAAAAAAAAM0/lwh7NTbtKMo/s1600/PopGlider+assembled+2.jpgtp://www.flickr.com/photos/alshepmcr/4561517216/sizes/l/
#LeanUX | @jboogie
Once validated, demo to the team.Presto! Instant documentation.
http://www.flickr.com/photos/koolwaaij/152426460/sizes/o/
No additional deliverables are needed!
#LeanUX | @jboogie
Then show it to your customers.Keep it light and cheap.
http://www.flickr.com/photos/forakerdesign/3657336793/sizes/l/#LeanUX | @jboogie
Fill in the gapsWhat did you not think about?
#LeanUX | @jboogie
The more you talk about itThe more you realize what’s missing
http://www.flickr.com/photos/adysmiles/4822749055/sizes/l/#LeanUX | @jboogie
Can I make this happen in my organization?Short answer: Yes. Long answer: Yessssssssss!
#LeanUX | @jboogie
The internal software/web design shop.Well within your grasp.
http://www.istudyathes.com/wp-content/uploads/2009/02/microsoft-20team-201978.jpg#LeanUX | @jboogie
You are in the problem-solving business and you don’t solve problems with design documentation. You solve them with elegant, efficient and sophisticated software.
#LeanUX | @jboogie
#LeanUX | @jboogie
The interactive agency and services world.Tougher sell. Worth it in the end.
Agencies are in the deliverables business.
#LeanUX | @jboogie
Recapping the “internal” Lean UX process….Remember?
Concept Prototype
Validate Internall
y
Test Externally
Learn from user
behavior
Iterate
Just the UX process
#LeanUX | @jboogie
For services agencies it looks slightly differentGive your clients the power. They like that.
Concept Prototype
Validate w/client Learn
from user
behavior
IterateValidate w/client
#LeanUX | @jboogie
Consultants are specialized mini-agenciesSuccess with Lean UX will be determined by attention level
#LeanUX | @jboogie
Reducing deliverables efforts reduces revenueIn theory…
Fewer deliverables Fewer billable hours
$$$$
Project delivered faster
Happier, more empowered client
Repeat customer
#LeanUX | @jboogie
Invest in your client’s successIt shows the confidence you have in your work
http://www.flickr.com/photos/19638298@N00/143127498/sizes/z/#LeanUX | @jboogie
Distributed teams do it remotely!If they’re a part of you, it’s on! If not, it ain’t bloody likely.
http://farm3.static.flickr.com/2361/2076450897_be1b8ace7c.jpg#LeanUX | @jboogie
Is this good for every project?Use it where it makes sense.
http://www.krackblog.com/wp-content/uploads/2010/05/david_hasselhoff_gary_coleman-e1275077640952.jpg#LeanUX | @jboogie
Functional, task-flow projects work well.There’s a clear end goal.
#LeanUX | @jboogie
Highly experiential marketing projects will struggle.Time to ideate and create options is essential.
#LeanUX | @jboogie
What about content heavy experiences?Some up front planning is necessary.
#LeanUX | @jboogie
Case Study100 Days of Collaboration
#LeanUX | @jboogie
Problem Statement:“You’re like Monster, but I have to pay for it.”
#LeanUX | @jboogie
3 days, 3 themes:Acquisition and conversionResume servicesA human in every interaction
#LeanUX | @jboogie
#LeanUX | @jboogie
#LeanUX | @jboogie
#LeanUX | @jboogie
#LeanUX | @jboogie
#LeanUX | @jboogie
How do I get started?Here are 5 quick wins you can implement today
#LeanUX | @jboogie
Solve the problem togetherAs opposed to implementing someone else’s solution
http://www.flickr.com/photos/mims/326748812/sizes/l/#LeanUX | @jboogie
1
SketchingIt’s all the rage!
#LeanUX | @jboogie
2
Example of sketching at workV1 of the UI
#LeanUX | @jboogie
2
Sketching brings experiences to life fasterLaunched UI
http://www.flickr.com/photos/mims/326748812/sizes/l/#LeanUX | @jboogie
2
Get the experience out there, not the documentAct it out if you have to
#LeanUX | @jboogie
3
http://www.macdavidpro.com/wp-content/uploads/2010/02/4355664150_68b8aa58a9_o-600x337.jpg
Pair up!But do it, cross-functionally
#LeanUX | @jboogie
4
http://photofind.com/featured-photo/20-uncomfortable-moments-in-sports
Pairing saves timeIt also levels the playing field
#LeanUX | @jboogiehttp://hoveringartdirectors.tumblr.com/page/2
4
Pairing sets designers free, man…and empowers developers!
#LeanUX | @jboogiehttp://www.clydekellerphotos.com/images/AP_Kesey_HippiesDancing_GALLERY_CGW.jpg
4
Style guides!The cause of, and solution, all your UX problems
#LeanUX | @jboogie
5
They’re good for developers too!Creates a reusable asset library and point from which to start
#LeanUX | @jboogie
5
Designers are used to being heroes. Lean UX is distinctly, anti-hero.
http://www.abegoodman.com/Images/greatest-american-hero.jpg#LeanUX | @jboogie
This is an evolution. Not a revolution.Designers must evolve to stay relevant.
http://www.flickr.com/photos/freejay3/2387714157/sizes/l/#LeanUX | @jboogie
Once you go lean…Apparently it’s good and you can’t go back to…err…fat…or something
#LeanUX | @jboogie
Let’s get back to the experience design business.It’s where it’s at (as the kids say)
http://www.flickr.com/photos/expressmonorail/3057998218/sizes/l/#LeanUX | @jboogie
Thanks!Call me. Let’s chat.
#LeanUX | @jboogie
@[email protected]/blogbit.ly/LeanUX slideshare.net/jgothelf
Jeff Gothelf