lean ux: stop with the deliverables and start making experiences

55
Lean UX Stop with the Deliverables and Start Making Experiences Mary Lukanuski @mlukanuski UX Day SF March 30, 2013

Upload: mary-lukanuski

Post on 27-Jan-2015

112 views

Category:

Technology


1 download

DESCRIPTION

Presentation from Cascade SF's UX Day March 30, 2013. Step away from the waterfall cycle of design deliverables and into creating products. Mary will present the fundamentals of Lean UX: What it is and what it isn't. How to create successful products by creating a cross functional team, a cycle of think/make/check and maintain the big picture vision.

TRANSCRIPT

Page 1: Lean UX: Stop with the Deliverables and Start Making Experiences

Lean UX

Stop with the Deliverables and Start Making Experiences

Mary Lukanuski @mlukanuski

UX Day SF March 30, 2013

Page 2: Lean UX: Stop with the Deliverables and Start Making Experiences

Many years ago….

4/2/13   mlukanuski   2  

Page 3: Lean UX: Stop with the Deliverables and Start Making Experiences

4/2/13   mlukanuski   3  

Page 4: Lean UX: Stop with the Deliverables and Start Making Experiences

4/2/13   mlukanuski   4  

Page 5: Lean UX: Stop with the Deliverables and Start Making Experiences

4/2/13   mlukanuski   5  

Page 6: Lean UX: Stop with the Deliverables and Start Making Experiences

4/2/13   mlukanuski   6  

Page 7: Lean UX: Stop with the Deliverables and Start Making Experiences

4/2/13   mlukanuski   7  

Page 8: Lean UX: Stop with the Deliverables and Start Making Experiences

4/2/13   mlukanuski   8  

Page 9: Lean UX: Stop with the Deliverables and Start Making Experiences

Lean UX is: •  Cross Functional •  Collaborative •  Customer Focused

4/2/13   mlukanuski   9  

Page 10: Lean UX: Stop with the Deliverables and Start Making Experiences

Cross Functional: This skills, not titles •  UX Research •  UX Design •  Developer •  Product Manager •  Project Manager •  QA •  Marketing •  Customer Support 4/2/13   mlukanuski   10  

Page 11: Lean UX: Stop with the Deliverables and Start Making Experiences

Collaborative ,      

4/2/13   mlukanuski   11  

Page 12: Lean UX: Stop with the Deliverables and Start Making Experiences

4/2/13   mlukanuski   12  

Page 13: Lean UX: Stop with the Deliverables and Start Making Experiences

4/2/13   mlukanuski   13  

Page 14: Lean UX: Stop with the Deliverables and Start Making Experiences

No design hero

4/2/13   mlukanuski   14  

Page 15: Lean UX: Stop with the Deliverables and Start Making Experiences

Design leads the facilitation  

4/2/13   mlukanuski   15  

•  Not design by committee •  Lead with conversation

Page 16: Lean UX: Stop with the Deliverables and Start Making Experiences

Customer Focused

4/2/13   mlukanuski   16  

Page 17: Lean UX: Stop with the Deliverables and Start Making Experiences

Customer Focused We are making product •  For whom? •  Why? •  What’s the customer’s need?

4/2/13   mlukanuski   17  

Page 18: Lean UX: Stop with the Deliverables and Start Making Experiences

Less about artifact – more about the outcome

4/2/13   mlukanuski   18  

Page 19: Lean UX: Stop with the Deliverables and Start Making Experiences

Think  –  Make  –  Check  loop  

4/2/13   mlukanuski   19  

Page 20: Lean UX: Stop with the Deliverables and Start Making Experiences

4/2/13   mlukanuski   20  

Page 21: Lean UX: Stop with the Deliverables and Start Making Experiences

4/2/13   mlukanuski   21  

Page 22: Lean UX: Stop with the Deliverables and Start Making Experiences

Hypothesis  

MVP  

Experiment  

Feedback/Research  

4/2/13   mlukanuski   22  

Page 23: Lean UX: Stop with the Deliverables and Start Making Experiences

Design  Studio  

4/2/13   mlukanuski   23  

Page 24: Lean UX: Stop with the Deliverables and Start Making Experiences

What’s  The  Problem?  

Who’s Involved? What’s Involved?  

-  Analytics -  Usability -  Past attempts on correcting -  Business stakeholder Analysis -  Competitive Analysis

4/2/13   mlukanuski   24  

Page 25: Lean UX: Stop with the Deliverables and Start Making Experiences

Problem  Statement  

Our  Product  was  designed  to  (these  goals).    We  have  observed  that  the  product  isn’t  meeQng  (these  goals),  Which  is  causing  (bad  stuff)  to  our  business.    How  do  we  improve  so  that  our  customers  are  more  successful  based  on  (measurable  goals)  

4/2/13   mlukanuski   25  

Page 26: Lean UX: Stop with the Deliverables and Start Making Experiences

Vanity  Metrics    Lean  AnalyBcs,  Alistair  Croll  &  Benjamin  Yoskovitz  

4/2/13   mlukanuski   26  

Page 27: Lean UX: Stop with the Deliverables and Start Making Experiences

4/2/13   mlukanuski   27  

Page 28: Lean UX: Stop with the Deliverables and Start Making Experiences

Hypothesis  

Our  Product  was  designed  to  (these  goals).    We  have  observed  that  the  product  isn’t  meeQng  (these  goals),  Which  is  causing  (bad  stuff)  to  our  business.    How  do  we  improve  so  that  our  customers  are  more  successful  based  on  (measurable  goals)  

4/2/13   mlukanuski   28  

Page 29: Lean UX: Stop with the Deliverables and Start Making Experiences

4/2/13   mlukanuski   29  

Page 30: Lean UX: Stop with the Deliverables and Start Making Experiences

4/2/13   mlukanuski   30  

Page 31: Lean UX: Stop with the Deliverables and Start Making Experiences

SoluBons  

Dump & Sort Affinity Mapping

4/2/13   mlukanuski   31  

Page 32: Lean UX: Stop with the Deliverables and Start Making Experiences

4/2/13   mlukanuski   32  

Page 33: Lean UX: Stop with the Deliverables and Start Making Experiences

4/2/13   mlukanuski   33  

Page 34: Lean UX: Stop with the Deliverables and Start Making Experiences

Vanity  Metrics    Lean  AnalyBcs,  Alistair  Croll  &  Benjamin  Yoskovitz  

4/2/13   mlukanuski   34  

Page 35: Lean UX: Stop with the Deliverables and Start Making Experiences

4/2/13   mlukanuski   35  

Page 36: Lean UX: Stop with the Deliverables and Start Making Experiences

Prototyping  

Lo – Paper, Basalmiq Medium – Visio, Excel, Powerpoint, Omnigraffle Hi – Axure, Fireworks SuperHi – HTLM/CSS/Javascript

4/2/13   mlukanuski   36  

Page 37: Lean UX: Stop with the Deliverables and Start Making Experiences

PaKern  Libraries  

Lo – Visual Medium – Interaction Design Hi – Axure, Fireworks SuperHi – code

4/2/13   mlukanuski   37  

Page 38: Lean UX: Stop with the Deliverables and Start Making Experiences

4/2/13   mlukanuski   38  

Page 39: Lean UX: Stop with the Deliverables and Start Making Experiences

4/2/13   mlukanuski   39  

Page 40: Lean UX: Stop with the Deliverables and Start Making Experiences

Get  Out  Of  The  Building  

4/2/13   mlukanuski   40  

Page 41: Lean UX: Stop with the Deliverables and Start Making Experiences

4/2/13   mlukanuski   41  

Page 42: Lean UX: Stop with the Deliverables and Start Making Experiences

Hypothesis  

MVP  

Experiment  

Feedback/Research  

4/2/13   mlukanuski   42  

Page 43: Lean UX: Stop with the Deliverables and Start Making Experiences

Deliverables  

4/2/13   mlukanuski   43  

•  Light

•  Communicate results •  Focus on outcome not output

Page 44: Lean UX: Stop with the Deliverables and Start Making Experiences

4/2/13   mlukanuski   44  

Lean  UX  …  Big  Picture  

Page 45: Lean UX: Stop with the Deliverables and Start Making Experiences

Lean  UX  -­‐  OrganizaBon  

 •  Cross functional •  Small: co located – dedicated •  Lead with Conversation

4/2/13   mlukanuski   45  

Page 46: Lean UX: Stop with the Deliverables and Start Making Experiences

Lean  UX  -­‐  Approach  

•  Collaborative •  Outcomes not outputs •  Problem Focused •  Light: little waste •  Shared Understanding – Externalize Work •  No Design Hero •  Making over Analysis •  Learning Over Growth •  Permission to Fail •  Lead with Conversation

4/2/13   mlukanuski   46  

Page 47: Lean UX: Stop with the Deliverables and Start Making Experiences

Lean  UX  -­‐  Process  

•  Continuous Discovery •  Get Out of the Building •  Shared Understanding •  Externalize Work •  Lead with Conversation

4/2/13   mlukanuski   47  

Page 48: Lean UX: Stop with the Deliverables and Start Making Experiences

4/2/13   mlukanuski   48  

Page 49: Lean UX: Stop with the Deliverables and Start Making Experiences

Now  What  

•  Work with Agile? •  yes

•  Materials Needed? •  Post-Its, sharpies, white boards •  See http://luxr.co/ for complete list

•  Non co located teams? •  Yes, Skype etc

•  Who’s on the team? •  As much cross functional as you can

•  Organizational Support? •  Helps, but just do it, don’t announce a big initiative,

“We’re going to do Lean UX!” . Just invite others into the process

4/2/13   mlukanuski   49  

Page 50: Lean UX: Stop with the Deliverables and Start Making Experiences

Future  of  Designers  

•  Outcomes not Portfolios •  Leadership •  We don’t own the solution •  UX Debt equal footing as Tech Debt  

4/2/13   mlukanuski   50  

Page 51: Lean UX: Stop with the Deliverables and Start Making Experiences

Lean UX has a rough time in: •  Agencies •  3 party vendors •  Unresponsive distant teams •  Threatened designers

4/2/13   mlukanuski   51  

Page 52: Lean UX: Stop with the Deliverables and Start Making Experiences

Resources  -­‐  Books  The Lean Startup, Eric Ries Lean UX, Jeff Gothelf with Josh Seiden Don’t Make Me Think: Steve Krug The Four Steps to the Epiphany, Steve Gary Blank Business Model Generation: A Handbook for Visionaries, Game Changers and Challengers, Alexander Osterwalder Lean Analytics, Alister Croll & Benjamin Yoskovitz Design is a Job, Mike Monteiro Crucial Conversations, http://www.vitalsmarts.com/crucialconversations/ About Face 3: The Essentials of Interaction Design, Robert Reimann The Art of Game Design, Jesse Schell Agile Retrospectives: Making Good Teams Great, Esther Derby Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers, Sunni Brown Observing the User Experience: A Practioner’s Guide to User Research, Mike Kuniavsky    4/2/13   mlukanuski   52  

Page 53: Lean UX: Stop with the Deliverables and Start Making Experiences

Resources  -­‐  Sites  http://sf.lean-ux.com/ - Mike Long http://www.balancedteam.org/ - Balanced Team http://luxr.co/ - Janice Fraser http://www.lanehalley.com/ - Lane Halley http://www.jeffgothelf.com/blog/ - Jeff Gothelf  

4/2/13   mlukanuski   53  

Page 54: Lean UX: Stop with the Deliverables and Start Making Experiences

4/2/13   mlukanuski   54  

Page 55: Lean UX: Stop with the Deliverables and Start Making Experiences

Thank  You  

4/2/13   mlukanuski   55  

@mlukanuski  [email protected]