lean ux: it really is about getting out of the deliverables business

34
LEAN UX: IT REALLY IS ABOUT GETTING OUT OF THE DELIVERABLES BUSINESS JEFF GOTHELF || NEO.COM || @JBOOGIE

Upload: jeff-gothelf

Post on 14-Aug-2015

451 views

Category:

Design


0 download

TRANSCRIPT

Page 1: Lean UX: It really is about getting out of the deliverables business

L E A N U X : I T R E A L LY I S A B O U T G E T T I N G O U T O F T H E D E L I V E R A B L E S B U S I N E S S

J E F F G O T H E L F | | N E O . C O M | | @ J B O O G I E

Page 2: Lean UX: It really is about getting out of the deliverables business

4 Y E A R S A G O …T H E P O S T T H A T S TA R T E D I T A L L

Page 3: Lean UX: It really is about getting out of the deliverables business

A G I L E + U X = H E A R T B R E A KT W O S O U L S A D R I F T I N A N O C E A N O F P R O C E S S A N D J A R G O N

Page 4: Lean UX: It really is about getting out of the deliverables business

D E S I G N H A S T O C H A N G EW E L E A R N E D 2 T H I N G S

Page 5: Lean UX: It really is about getting out of the deliverables business

P R O D U C T D E V E L O P M E N T H A S T O C H A N G E

W E L E A R N E D 2 T H I N G S

Page 6: Lean UX: It really is about getting out of the deliverables business

A R T I FA C T S N O T A R C H I V E SD E L I V E R A B L E S A R E T E M P O R A R Y

Page 7: Lean UX: It really is about getting out of the deliverables business

I N F O R M A L I N S T E A D O F I N T E R R O G AT I O NC O N V E R S A T I O N S A S C O R E C O M M U N I C A T I O N

Page 8: Lean UX: It really is about getting out of the deliverables business

N O O N E W A S A S K I N G , “ S O W H AT ? ”T E A M S W E R E S H I P P I N G F E A T U R E S

Page 9: Lean UX: It really is about getting out of the deliverables business

C O N T I N U O U S L E A R N I N GT H E PA C E O F L E A R N I N G H A S T O R E F L E C T M A R K E T R E A L I T I E S

Page 10: Lean UX: It really is about getting out of the deliverables business

H U M I L I T YN E W T O O L S , N E W W A Y S O F T H I N K I N G

Page 11: Lean UX: It really is about getting out of the deliverables business

H O W M A N Y O F Y O U A R E R U N N E R S ?A Q U E S T I O N F O R T H E R O O M :

@ J B O O G I E

Page 12: Lean UX: It really is about getting out of the deliverables business

T H AT ’ S A S I N I N E !A D D P H O T O S W H I L E Y O U R U N ?

@ J B O O G I E

Page 13: Lean UX: It really is about getting out of the deliverables business

Y O U R U N PA S T T H I N G ST H E F U T U R E I S U N P R E D I C TA B L E

@ J B O O G I E

Page 14: Lean UX: It really is about getting out of the deliverables business

Y O U R U N PA S T S C E N E R YT H E F U T U R E I S U N P R E D I C TA B L E

@ J B O O G I E

Page 15: Lean UX: It really is about getting out of the deliverables business

@ J B O O G I E

Page 16: Lean UX: It really is about getting out of the deliverables business

I R A N PA S T T H I S S C E N ET H E F U T U R E I S U N P R E D I C TA B L E

@ J B O O G I E

Page 17: Lean UX: It really is about getting out of the deliverables business

@ J B O O G I E

Page 18: Lean UX: It really is about getting out of the deliverables business

@ J B O O G I E

Page 19: Lean UX: It really is about getting out of the deliverables business

@ J B O O G I E

Page 20: Lean UX: It really is about getting out of the deliverables business

H U M I L I T YC O M P O N E N T S O F L E A N U X

@ J B O O G I E

Page 21: Lean UX: It really is about getting out of the deliverables business

"We poured surreal amounts of money into it, yet we all thought it had no value for the customer, which was the biggest irony. Whenever anyone asked why we were doing this, the answer was,

‘Because Jeff wants it.’ No one thought the feature justified the cost to the project. No one. Absolutely

no one."

Page 22: Lean UX: It really is about getting out of the deliverables business

E X P E R I M E N TAT I O NM I N I M U M V I A B L E W H A T ?

Page 23: Lean UX: It really is about getting out of the deliverables business

E X P E R I M E N TAT I O NC O M P O N E N T S O F L E A N U X

@ J B O O G I E

What’s the smallest thing we can make or do to test our assumptions?

Page 24: Lean UX: It really is about getting out of the deliverables business

I T E R AT I O NY O U ’ R E N O T FA I L I N G , Y O U ’ R E L E A R N I N G ( H O P E F U L LY )

Page 25: Lean UX: It really is about getting out of the deliverables business

D ATAO B J E C T I V E M E A S U R E S O F S U C C E S S

Page 26: Lean UX: It really is about getting out of the deliverables business

R E S P O N S I V E N E S SC O M P O N E N T S O F L E A N U X

@ J B O O G I E

Page 27: Lean UX: It really is about getting out of the deliverables business

R E S P O N S I V E N E S SC O M P O N E N T S O F L E A N U X

@ J B O O G I E

Page 28: Lean UX: It really is about getting out of the deliverables business

D I D W E C H A N G E C U S T O M E R B E H AV I O R ?

O B J E C T I V E M E A S U R E S O F S U C C E S S

Page 29: Lean UX: It really is about getting out of the deliverables business

P R O G R E S S & F U N D I N GE V I D E N C E - B A S E D D E C I S I O N S

Page 30: Lean UX: It really is about getting out of the deliverables business

T H I S C H A N G E S E V E R Y T H I N GB U S I N E S S - L E V E L I M PA C T

T H E A G E N C Y

Page 31: Lean UX: It really is about getting out of the deliverables business

T H I S C H A N G E S E V E R Y T H I N GB U S I N E S S - L E V E L I M PA C T

I N - H O U S E T E A M S

Page 32: Lean UX: It really is about getting out of the deliverables business

G E T T O P R O D U C T FA S T E RI T R E A L LY I S A B O U T G E T T I N G O U T O F T H E D E L I V E R A B L E S B U S I N E S S

Page 33: Lean UX: It really is about getting out of the deliverables business

T H A N K Y O UJ E F F G O T H E L F | | N E O . C O M | | @ J B O O G I E

N E W B O O K I N 2 0 1 6 ! S E N S I N G B O O K . C O M

Page 34: Lean UX: It really is about getting out of the deliverables business

http://www.pasionxentrenar.com/wp-content/uploads/2015/02/8-mandamientos-del-runner.jpg http://maxcdn.fooyoh.com/files/attach/images/591/855/072/009/Snapchat1.jpg http://i.huffpost.com/gen/1975970/original.jpg http://th04.deviantart.net/fs70/PRE/i/2013/189/9/e/french_inhale_by_did-d6ckdui.jpg https://niicolley.files.wordpress.com/2013/06/2938559121_85a2c1bb93.jpg http://www.pathfinders-oceanacidification.org/var/storage/images/medias-ifremer/medias-oceanacidification/images/divers/data3/1006143-1-eng-GB/data3.png http://fieldnotes.unicefusa.org/wp-content/uploads/2014/01/UNI154931.jpg