Age of Mobile Applications@Sony

Now Prosony Project Team

Ali Parmaksız

Web programming,Mobile programming,Enterprise applications,GDG event organizer,All kinds of java…

FACT THAT EVERYTHING IS CHANGING…

SmartPhones, Tablets, Mini Tablets ……

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500,000 Downloadable PowerPoint Templates, Animated Clip Art, Backgrounds

and Videos

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www.animationfactory.com

500,000 Downloadable PowerPoint Templates, Animated Clip Art, Backgrounds

and Videos

Template Provided By

www.animationfactory.com

500,000 Downloadable PowerPoint Templates, Animated Clip Art, Backgrounds

and Videos

RIM

%56’sı akıllı telefon (TR)

2011 yılında 127 bin, 2012 yılında 505 bini aşkın tablet (TR)

1.8 milyar 3G abonesi , 2016’da 3.4 milyar

Ortalama olarak indirilen 40 uygulamadan sadece 15′i kullanılıyor

2009 yılında %15 Pazar payı, 2014’te %45’lik bir Pazar payı

Türkiye’de 13 milyon kişi mobil kullanıcısı. Sahibinden’in 6,5 mobil kullanıcısı var.

Kişisel masaüstü ve dizüstü bilgisayarlar sevkiyatının 2013′te yüzde 10.6 oranında gerilemesi bekleniyor

Buna karşılık tablet sevkiyatında beklenen artış yüzde 70′e yakın

Hybrid Tablets ?

Samsung 2013 Premier ( ATIV Q Tablets )

Intel i5 , 13.3 inch, 3200×1800 , touch screen.720p HD record video, 1.29 kg.

TOP Mobile Trends

NATIVE Apps vs Hybrid Apps

Write HTML5, javascript

Deploy to multiple platforms

Some Device Specific Operation

Native Code (Objective c, Android, j2me)

Development is costly

Rich design

 Location-based services strive to deliver features and functionalities in tune with the user's context, taking into account the user's location, personal preference, gender, age, profession, intention and so on, thus offering a more-intelligent user experience than basic location services can..

 Increasing lots of data traffic.

Data warehouses and providing user data and access to the more-consumer-facing brands

  The ability to add items to a shopping cart simply by taking a photo of an item or bar code in the physical store. 

 The ability to "check in" to a store to alert a retailer that you are there

 Visual search is usually related with product search to enable price comparisons or to check product information.

To bring mobile search to the next level, the app would allow users to take actions based on the result, such as making a call or reservation, buying a ticket, placing an order, and so on. 

NFC

Make easy use, but not expected more popular before 2015

Because security?

Person's interests, intentions, history, environment, activities, schedule, priorities, connections and preferences to anticipate their needs and proactively serve up the most appropriate content, product or serviceMake easy use, but not expected more popular before 2015

 Provide expanded location services to include, among others, directory assistance, mapping, advertising and privacy controls.

Skype, What’s up, Viber … etc,, is there others?

 Mobile carriers should partner with YouTube and other popular video providers, so that users can replicate their Internet behavior on their mobile phones, while mobile device manufacturers should integrate HD and 3D capabilities in their high-end devices.

DEVELOPING A MOBILE APPLICATION

Who is the user audience?

What is the challenge we’re trying to overcome? (The Code Complete reference also mentioned about this behaviour before all prjects..)

Why a mobile application is the best solution for this?

How do you market/promote your product?

What business and market factors contribute to this mobile application solution?

What type of mobile application is best fits for this challange?

Let’s talk about some Mobile Applications

BiTaksi (Easy Taxi)https://bitaksi.com/index.php

 Vine & Instagram

Let’s talk about some mobile Applications

Mobile Twitter Apps

 Spindle is bought by Twitter

http://www.youtube.com/watch?feature=player_embedded&v=ThonCc7-YRk

Angry Birds (Success Story)

Google Glass is really charming..

http://www.google.com/glass/start/how-it-feels/

Apple Watch =) Coming soon huh?...

The future of wearable devices is incredibly bright with analyst research predicting 41 million 'smart' watches will be sold by 2016 , Stefan K. Persson, head of Companion Products at Sony Mobile Communications

Who wins, Glass or Watch? =)