CPR NÁJERALaura Barahona Mijancos

18 de noviembre de 2010

Age of communications

Over-information: communication

technologies invasion

Consuming society: role of publicity

Luis Bassat (1994: 13): “Publicity is… the art of convincing the possible consumers”

Gloria Hervás Fernández (1998:99) gives a more accurate definition: “Publicity is a way of communication where the sender (adviser) does not only inform about a product but also persuades the receivers (possible consumers) to buy that product or change his/her opinion and modify his/her behaviour. For that, publicity uses different mass media (radio, TV, press…)…”

What’s that?◦ A previous analysis.

What is it studied?◦ The market◦ The consumer◦ The target group◦ The marketing purposes

The briefing helps the agency elaborate the strategy.

Do you think the strategy is important? Why?

***They design the advertisement.

Catch our ATTENTION

Revive our INTEREST

Provoke our DESIRE

Get our ACQUISITION

AIDA principleLuis Bassat

PARADOX: Publicity does not determine people but people determine publicity.

How do you and your students call…?◦ Yoghourts?◦ Tissues?◦ Aluminium paper?

Publicity arrives everywhere unconsciously.

Example: Toys for Christmas

Different nationalities, different cultures, different skills, different rhythm of learning…

…an image worths more than thousands of words…

SPANISH AND FOREIGN LANGUAGES

MATHS

VOCABULARY ACQUISITION: Assimilating and learning vocabulary related to the image or text.

WRITING SKILLS: describing the ad.

SPEAKING: talking about the ad.

Percentage analysis (audience, campaign success…)

Study of angles and geometric figures of the ad.

Proposal of maths problems: “ How many…?; How far…?”

ARTS PHYSICAL EDUCATION

IMAGES ANALYSIS. COLOUR ANALYSIS. CRETION OF OWN

ADVERTISEMENTS. LIFE PICTURES OR

COLLAGES.

PERFORMANCE OF AN ADVERTISEMENT ANALYSED IN CLASS.

PRODUCTION OF ADVERTISEMENTS.

MIME (TRYING TO DESCRIBE DIFFERENT ADS.)

MUSIC SCIENCES AND ENVIRONMENT

ANALYSIS OF EXCELLENT PIECES USED IN ADS.

COMPOSITION OF A MELODY FOR AN AD.

STUDY OF MOUVEMENTS AND DANCES.

PRODUCTION OF AN AD.

DESCRIPTION OF LANDSCAPES AND DIFFERENT SPACES.

RECOGNITION OF PLANTS ASSOCIATED TO TREATMENTS (Ex. Ricola)

USE OF NATURE AS INSPIRATION

GEOGRAPHY HISTORY

STUDY OF CURRENT SOCIETY (consumption, likes, values…)

USES OF DIFFERENT LOCATIONS.

ANALYSIS OF GEOGRAPHICAL ELEMENTS.

…

USE OF HISTORICAL DATES.

USE OF WELL-KNOWN HISTORICAL CHARACTERS AS IDENTIFYING FACTOR.

DESCRIPTION OF ANCIENT AND MODERN ADS TO ANALYSE DIFFERENT AGES.

What moral values can we teach by means of advertising?

What do you think these advertisements can teach your students?