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Age of communications
Over-information: communication
technologies invasion
Consuming society: role of publicity
Luis Bassat (1994: 13): “Publicity is… the art of convincing the possible consumers”
Gloria Hervás Fernández (1998:99) gives a more accurate definition: “Publicity is a way of communication where the sender (adviser) does not only inform about a product but also persuades the receivers (possible consumers) to buy that product or change his/her opinion and modify his/her behaviour. For that, publicity uses different mass media (radio, TV, press…)…”
What’s that?◦ A previous analysis.
What is it studied?◦ The market◦ The consumer◦ The target group◦ The marketing purposes
Catch our ATTENTION
Revive our INTEREST
Provoke our DESIRE
Get our ACQUISITION
AIDA principleLuis Bassat
PARADOX: Publicity does not determine people but people determine publicity.
How do you and your students call…?◦ Yoghourts?◦ Tissues?◦ Aluminium paper?
Publicity arrives everywhere unconsciously.
SPANISH AND FOREIGN LANGUAGES
MATHS
VOCABULARY ACQUISITION: Assimilating and learning vocabulary related to the image or text.
WRITING SKILLS: describing the ad.
SPEAKING: talking about the ad.
Percentage analysis (audience, campaign success…)
Study of angles and geometric figures of the ad.
Proposal of maths problems: “ How many…?; How far…?”
ARTS PHYSICAL EDUCATION
IMAGES ANALYSIS. COLOUR ANALYSIS. CRETION OF OWN
ADVERTISEMENTS. LIFE PICTURES OR
COLLAGES.
PERFORMANCE OF AN ADVERTISEMENT ANALYSED IN CLASS.
PRODUCTION OF ADVERTISEMENTS.
MIME (TRYING TO DESCRIBE DIFFERENT ADS.)
MUSIC SCIENCES AND ENVIRONMENT
ANALYSIS OF EXCELLENT PIECES USED IN ADS.
COMPOSITION OF A MELODY FOR AN AD.
STUDY OF MOUVEMENTS AND DANCES.
PRODUCTION OF AN AD.
DESCRIPTION OF LANDSCAPES AND DIFFERENT SPACES.
RECOGNITION OF PLANTS ASSOCIATED TO TREATMENTS (Ex. Ricola)
USE OF NATURE AS INSPIRATION
GEOGRAPHY HISTORY
STUDY OF CURRENT SOCIETY (consumption, likes, values…)
USES OF DIFFERENT LOCATIONS.
ANALYSIS OF GEOGRAPHICAL ELEMENTS.
…
USE OF HISTORICAL DATES.
USE OF WELL-KNOWN HISTORICAL CHARACTERS AS IDENTIFYING FACTOR.
DESCRIPTION OF ANCIENT AND MODERN ADS TO ANALYSE DIFFERENT AGES.