ADVERTISING IN

TODAY’S SOCIETY

Ashley Bailey Karo Chakhlasyan Britt Cortez Allison Lavelle Lucy Reyes Phillip Vialpando

buying a product

vs.

buying a lifestyle

Buying a lifestyle

• Many Ads sell a

lifestyle with the

product

• Convincing

potential customers

of having a similar

lifestyle shown in

the ad

Buying a lifestyle

Has the economy changed values?

• Due to the recession

consumers are more

cautious

• Less customer

loyalty for

businesses

• Customers look for

sales or better deals

Cultural Narcissism

“The need to acquire the symbols of

wealth based on hedonism and

gravitating towards social hierarchy’s”

Cultural Narcissism

• Advertising puts the

consumer's lifestyle into

question and its quality

• Advertising has turned

products to a form of

expression, or

statements of status

Cultural Narcissism

Clothing and automotive ads strive to create symbols of status

What comes to mind when you hear BMW?Sporty, luxurious, sharp, expensive, high-end German engineering

What about a Honda?Innovative, economical, sleek, affordable

Think Different?

• Apple’s “Think

Different” campaign

• People want to be

different & creative

• Elicits emotional

response from

consumers

Do Think.