Where your Success is more than just our Priority,

It’s our Reputation.

PO Box 1208, Fortitude Valley, QLD 4000Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633

PO Box 1208, Fortitude Valley, QLD 4000Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633

The 7 Secrets to Online Success

1. An Effective Website Design

PO Box 1208, Fortitude Valley, QLD 4000Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633

How Effective is your Website?

• Aesthetically pleasing (it’s got to look good)• Functional across browsers• Mobile device compatible• FAST to Load• Intuitive to Use• Bug-Free• Dynamic

PO Box 1208, Fortitude Valley, QLD 4000Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633

The 7 Secrets to Online Success

2. Conversion Architecture

PO Box 1208, Fortitude Valley, QLD 4000Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633

What are your Conversion Metrics?

• How are your visitors using your website?

• What is your Website’s Sales Funnel?

• Do you use Promotional Hot-Spots? Where / How?

• What are your calls to action?• Do you have a Lead Capture

System?• Have you ever split-test your

web design?

PO Box 1208, Fortitude Valley, QLD 4000Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633

The 7 Secrets to Online Success

3. Unique, Quality Content

PO Box 1208, Fortitude Valley, QLD 4000Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633

Quality Content is King

• Your website won’t rank on Google if it’s hosting unreferenced duplicate content (check with copyscape.com).

• Content must be informative, useful and of value to your customers.

• Content Marketing is a commitment to continually creating fresh, valuable content on your site – gives you an edge in SEO.

PO Box 1208, Fortitude Valley, QLD 4000Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633

The 7 Secrets to Online Success

4&5. Search Engine

Optimisation

PO Box 1208, Fortitude Valley, QLD 4000Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633

What is Search Engine Optimisation?

SEO is all about fine-tuning the on-site and off-site elements of your

website,

in order to give it the best possible chance at organically ranking on the

first page of Google,

for the search terms your customers are using to try and find your

products or services.

PO Box 1208, Fortitude Valley, QLD 4000Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633

The 7 Secrets to Online Success

4. On-Page SEO

PO Box 1208, Fortitude Valley, QLD 4000Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633

Our Approach to On-Site SEO

• Keyword Research• Long vs Short Tail• SEO Competition

• Tag Optimisation• Keyword Density• Social Media Integration• Local Listings Integration• Footer Optimisation• Internal Linking & Site Structure

PO Box 1208, Fortitude Valley, QLD 4000Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633

The 7 Secrets to Online Success

5. Off-Page SEO

PO Box 1208, Fortitude Valley, QLD 4000Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633

Our Approach to Off-Site SEO

• Focus on Quality above all else!

• Article Marketing; Manual Submission to Quality Directories

• Quality Blog & Forum Commenting

• 100% Google Panda / Penguin Links Building

• Fixed Price, Detailed Packages

Search Engines judge your Website based upon who you are linking to, as well as who is linking to you…

PO Box 1208, Fortitude Valley, QLD 4000Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633

Comprehensive Reporting

So you Know what’s happening with your marketing budget!So you Know what’s happening with your marketing budget!

Every Link is Tracked, Maintained and Reported on.Every Link is Tracked, Maintained and Reported on.

PO Box 1208, Fortitude Valley, QLD 4000Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633

The 7 Secrets to Online Success

6. Online Advertising

PO Box 1208, Fortitude Valley, QLD 4000Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633

(Pay-Per-Click) Online Advertising

• Pay-Per-Click Advertising is your shortcut to the front page of Google, without the need to invest in months of SEO work.

• Text Ads• Banner Ads• Video Ads• Social Media Ads

PO Box 1208, Fortitude Valley, QLD 4000Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633

Online Advertising Services

• Advanced Keyword Targeting• Conversion Tracking & Optimisation• Geo-targeting• Optimisation on time / day delivery• Quality Score Optimisation• Ad Split-testing• Social, Mobile, Local and Phone Integration• Never lose a visitor again with Remarketing!

PO Box 1208, Fortitude Valley, QLD 4000Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633

The 7 Secrets to Online Success

7. Social Media

PO Box 1208, Fortitude Valley, QLD 4000Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633

The Power of Social Media Marketing

• What’s it worth to your business to have a customer list that you can call upon time and time again?

• What if you could not only direct promote to your followers, but also all of their friends – who most likely share demographics?

• How does your website stack up against your competitors in terms of Social Proof?

PO Box 1208, Fortitude Valley, QLD 4000Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633

Internet Marketing Advantage

…so who needs the

Internet Marketing

Advantage?

PO Box 1208, Fortitude Valley, QLD 4000Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633

Our Ideal Referrals…

• Businesses owners who are struggling to get found online• New Business owners and start-up companies• Retail stores / restaurants who don’t have a social media sign

on their counter• Businesses you’ve tried to search for, but just weren’t show

up for their products and services.• Stores / restaurants you’ve tried to find on-line, but you

couldn’t locate on Google maps.• Businesses you were able to find on-line, but their websites

weren’t viewable on your mobile.

PO Box 1208, Fortitude Valley, QLD 4000Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633

The Approach is Really Simple

• Step 1. Ask to speak to the business owner, and say to them…

“Hi, I’ve just tried to find your website / business on Google, but you didn’t show up when I searched for ____ . Because I really like your {shop / store / restaurant} and I’d like you to stay in business, here’s a business card of someone who can help you.”

• Step 2. Hand them one of your IMA Business cards…

• Step 3. Tell us about your referral, then if it becomes business for us, it becomes a $50 cheque for you!

PO Box 1208, Fortitude Valley, QLD 4000Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633

Food for Thought…

• If your customers are searching for your products or services right now, where does your website currently rank for these types of searches?

• What if I could show you that there are literally 100’s or even 1000’s of these searches taking place every month. How beneficial would it be to your business if you could tap into this perpetual source of new customers?

PO Box 1208, Fortitude Valley, QLD 4000Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633

Food for Thought…

• Finally, ask yourself; what have you done in the past week / month / year to actively market, promote or advertise your business (on-line or otherwise)? … because this is what we do;

• Every day we’re working on improving our customers’ organic search rankings

• Every day we’re monitoring, managing and optimising our customers’ pay-per-click advertising campaigns

• Every day we’re building brands through social media.

PO Box 1208, Fortitude Valley, QLD 4000Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633

5 Reasons Why to Choose IMA

1. Customised Internet Marketing Solutions Specific to your Business or Industry

2. No Fixed or Minimum Term Contracts3. Complete Transparency of your

Advertising Spend through packaged services & Comprehensive Reporting

4. Ethical “White Hat” SEO5. Investment in you, our clients.

PO Box 1208, Fortitude Valley, QLD 4000Brisbane: +61 7 3103 0829 | Sydney: +61 2 8002 1067 | Melbourne: +61 3 9005 5074 | Fax: +61 7 3103 4633

Internet Marketing Advantage