secrets of podcast success

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Presentation to Silicon Halton on February 11, 2014 by Donna Papacosta of Trafalgar Communications. Explains some of the key steps to producing a podcast.

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  • 1. Secrets to podcast successSilicon Halton Meetup #52 February 11, 2014@donnapapacosta

2. Simple definition of podcasting: Internet radio show SECRETS TO PODCAST SUCCESS 3. Difference between any old audio and a podcast: Podcast is serial; you can subscribe. SECRETS TO PODCAST SUCCESS 4. Podcasts part of your content marketing SECRETS TO PODCAST SUCCESS 5. Why podcasts for content marketing? 6. Why podcasts for content marketing? Portable, time-shifted 7. Why podcasts for content marketing? Portable, time-shifted Human touch of audio; in your ears 8. Why podcasts for content marketing? Portable, time-shifted Human touch of audio; in your ears Multimedia grabs people 9. Why podcasts for content marketing? Portable, time-shifted Human touch of audio; in your ears Multimedia grabs people Complements text and other communications 10. Its NOT just about technology and gear. SECRETS TO PODCAST SUCCESS 11. Yet good sound and editing matter. SECRETS TO PODCAST SUCCESS 12. Microphone tips 13. Microphone tips Know your settings 14. Microphone tips Know your settings Use a pop filter when possible 15. Microphone tips Know your settings Use a pop filter when possible Find sweet spot (distance and placement) 16. Microphone tips Know your settings Use a pop filter when possible Find sweet spot (distance and placement) Experiment before you record 17. Microphone tips Know your settings Use a pop filter when possible Find sweet spot (distance and placement) Experiment before you record Turn off all alerts, noises, ambient noise when possible 18. Quick recommendations 19. Quick recommendations Audio editing: Audacity or Adobe Audition (Mac and PC) or Garage Band (Mac only) 20. Quick recommendations Audio editing: Audacity or Adobe Audition (Mac and PC) or Garage Band (Mac only) Microphone: Audio-Technica ATR2100 or Blue Yeti USB 21. Quick recommendations Audio editing: Audacity or Adobe Audition (Mac and PC) or Garage Band (Mac only) Microphone: Audio-Technica ATR2100 or Blue Yeti USB Recording Skype calls: Call Recorder (Mac) or Pamela (PC) 22. Lots of options in the iOS world 23. Lots of options in the iOS world Record on your iPhone 24. Lots of options in the iOS world Record on your iPhone Try the iRig microphone 25. Lots of options in the iOS world Record on your iPhone Try the iRig microphone iTalk, SoundCloud 26. Lots of options in the iOS world Record on your iPhone Try the iRig microphone iTalk, SoundCloud And many more 27. Dont rely totally on a script. SECRETS TO PODCAST SUCCESS 28. Remember this is audio! Give guideposts. SECRETS TO PODCAST SUCCESS 29. Listener has no visual cues 30. Listener has no visual cues Communicate for the ear, not the eye 31. Listener has no visual cues Communicate for the ear, not the eye Use simple language; start with a hook 32. Listener has no visual cues Communicate for the ear, not the eye Use simple language; start with a hook Give auditory guideposts (Lets talk about three things First) 33. Listener has no visual cues Communicate for the ear, not the eye Use simple language; start with a hook Give auditory guideposts (Lets talk about three things First) Avoid lots of numbers 34. Listener has no visual cues Communicate for the ear, not the eye Use simple language; start with a hook Give auditory guideposts (Lets talk about three things First) Avoid lots of numbers Do a recap at the end 35. Search engines hate audio. SECRETS TO PODCAST SUCCESS 36. Search engines hate audio. So write show notes! SECRETS TO PODCAST SUCCESS 37. Typical workflow 38. Typical workflow Plan episode, including guests; write outline 39. Typical workflow Plan episode, including guests; write outline Record and edit 40. Typical workflow Plan episode, including guests; write outline Record and edit Mix in music, if using 41. Typical workflow Plan episode, including guests; write outline Record and edit Mix in music, if using Save as MP3; upload file (with ID3 tags) to Libsyn or other host 42. Typical workflow Plan episode, including guests; write outline Record and edit Mix in music, if using Save as MP3; upload file (with ID3 tags) to Libsyn or other host Publish podcast as part of a blog post (use PowerPress plugin on WordPress) 43. Typical workflow Plan episode, including guests; write outline Record and edit Mix in music, if using Save as MP3; upload file (with ID3 tags) to Libsyn or other host Publish podcast as part of a blog post (use PowerPress plugin on WordPress) Share the podcast via social media 44. Consider the podcasters secret weapons. SECRETS TO PODCAST SUCCESS 45. Choose a meaningful name and cover art. SECRETS TO PODCAST SUCCESS 46. Building your audience is not a sprint. SECRETS TO PODCAST SUCCESS 47. Get help when you need it! SECRETS TO PODCAST SUCCESS 48. Top tech podcasts ... 49. Please keep in touch Donna Papacosta donna@trafcom.com 905.844.7645Sign up for newsletter of tips and tricks at trafcom.com @donnapapacosta