5 tactics to drive revenue with bronto
DESCRIPTION
Learn 5 tips including utilizing a welcome series and abandoned cart messages that can help you drive revenue with Bronto.TRANSCRIPT
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Skip MangumDirector of Account ManagementBronto Software
August 11, 2011
5 Tactics to Drive Incremental Revenue with Bronto
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5 Tactics to Drive Incremental Revenue
Welcome Series1
Remailing2
Re-Engagement3
Post-Purchase4
Abandoned Cart5
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The Proof Is Out There
• Abandoned cart emails get 20X the transaction rates
and revenue of standard email campaigns
• The average welcome series generated 6X the revenue per e-mail sent when compared to the rest of their e-mail programs
• Forrester reports that 19% of consumers convert to purchase from emails that contain a product they were already considering.
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1. Welcome Series
• Introduce
• Paint a picture
• BE HELPFUL
• Inspire
• Incentivize
Paddle sports retailer implemented a welcome series and saw a 737% increase in newsletter
conversion rates.
Revenue Driver
Art supply company saw a 345% increase in
open rates.
Revenue Driver
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Welcome Series Example in Bronto
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2. Remailing
• Based on non-open, non-click or non-converts
• Different changes based on remail trigger
• New subject line• New call-to-action• New offer
• Smart and simple way to generate more revenue
A top online florist generates 50% of
revenue from remails
Revenue Driver
Shoe retailer’s remailing campaign counted for
11% of overall revenue.
Revenue Driver
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Remailing in Bronto
Part of the Message Scheduling process
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3. Re-Engagement Campaigns
• Non-purchaser touch to encourage activity
• Perfect for lapsed subscribers
• Survey
• Incentive
• Goodbye messagesArt supply company sent
offer to non-engaged subscribers and
generated $65k in revenue.
Revenue Driver
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Re-engagement in Bronto
In the Bronto App
Contacts
Manage
Clean
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4. Post-Purchase
• How-to-guides, product care
• Product reviews
• Cross-sells/up-sells
• Lifecycle offers
• Reorder reminders
Biological supply customer:
507% Increase Open Rate
Revenue Driver
Roku product review request: 17k reviews and
lifted conversions by 20%.
Revenue Driver
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Dynamic Segments for Post-Purchase
In the Bronto AppContacts Segments
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Workflow for Post-Purchase
Receipt
Product Guide
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5. Abandoned Cart
• Highly effective (20X revenue/conversion rate)
• Considerations:
• Permission• Cart data• Customer service
info• Timing• Incentives• Product inclusion
An online shoe retailer increased their
conversion rates by 28% from an abandoned
cart program
Revenue Driver
Denim online retailer has 56% open rate & 3X conversion rate on
abandoned cart emails.
Revenue Driver
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Abandoned Cart with Bronto
Abandoned 56
56
Abandoned Cart
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Key Takeaways
Easy to execute ideas to generate
revenue
Better data = Better results
Drag-and-drop interface makes
automation easy
Account management,
strategists, professional services here
to help
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