top 10 messages to drive revenue - kestrel lemen (bronto)
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Show Me The Money: 10 Ways To Boost Revenue
Kestrel Lemen Marketing Strategist
@Kestrelbird Bronto.com/blog
The Bronto Extension for Magento
Turn one-time buyers into repeat customers with personal, data-driven
messages and campaigns.
Season Specific Sales
#10
What can it get me?
One Bronto online retailer customer saw…
264% increase in revenue with optimized holiday messaging
Season Specific Sales
1
One Day/Flash Sales
#9
What can it get me?
One Bronto online retailer customer saw…
In One month a single 5 hour sale made up 70% of total revenue
sense of urgency
Subject Line: One Day, One item, One Unbelievable offer
Friends and Family Discount #8
What can it get me?
One Bronto online retailer customer saw…
45% of revenue come in through a Friends and Family Discount for the month of September
Clear CTA
Sense of urgency
Lapsed Purchaser Message #7
What can it get me?
One Bronto online retailer customer saw…
117% Increase in Conversion Rate
Lapsed Purchaser
Don’t leave
money on the table
Post-Purchase bounce-back #6
What can it get me?
One Bronto online retailer customer saw…
138% Increase in Conversion Rate
Bounce Back Coupon
Sense of urgency
Ideas for the next purchase
Personalized
Relevant Recommendations
Birthday Coupon
What can it get me?
Results from three Bronto online retailers…
1) An RPE that was ~4,000% better then an average promotional message
2) 920% lift in conversion rate
3) 30% Higher AOV then an average promotional message
#5
Birthday Coupon
Original
Reminder to non-
converters
Childs b-day Anniversary
Uses gender and first
name of the child
Utilizes an incentive
Remails
What can it get me?
Results from three Bronto online retailers…
1)Paid for the Bronto account 3x over in 9 months
2)14% in additional revenue overall for the year
3)50% in additional revenue per message
#4
Shopping Basket Abandonment
What can it get me?
One Bronto online retailer customer saw…
778% Increase in Conversion Rate 4,100% Increase in RPE
#3
Reminder with NO incentive
Another example Product specific with
recommendations
Transactional Messages
What can it get me?
One Bronto online retailer customer saw…
Transactional messages make up 33% of overall revenue for their email program.
#2
Cross sells to other brands
Welcome Message/Series
What can it get me?
One Bronto online retailer customer saw…
$140K in 6 months sinse implementation with a welcome series
571% lift in conversion rates over standard messages
#1
Welcomes And delivers
coupon
Addresses points of anxiety
Eye candy and
Suggestions
No
incentive
Sets expectations
What was that again?
10 Season Specific Sales
9 One day/Flash sale
8 Friends and Family Discount
7 Lapsed Purchaser Series
6 Post-Purchase Bounce-Back
5 Birthday Coupon
4 Remails
3 Shopping Basket Abandonment
2 Transactional messages
1 Welcome Series
Kestrel Lemen Marketing Strategist
@Kestrelbird Bronto.com/blog