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Welcome to the kickoff session for the first-ever Bronto Summit Developer Track! Bronto is very excited to provide a parallel track devoted to supporting the developer community because those wonderfully creative and smart individuals make dreams come true. Every marketer wants more data to make smarter decisions that improve campaign results and drive revenue. Those dreams often require connecting multiple systems and the most robust integrations leverage the API. This session will welcome attendees and provide an introduction to the Bronto API, leaving you prepared for the sessions that follow and ready to start experimenting on your own.

TRANSCRIPT

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System.out.println("Hello Bronto!!");

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Agenda

•  Developer Community Unveiling

•  Endless Possibilities with the Bronto API

•  Intro to the API

•  Upcoming Sessions

•  Key Takeaways

•  Questions

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NEW Developer Community

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Dev.Bronto.com

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Dev.Bronto.com

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Dev.Bronto.com

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API v3 Migration

Sunset Date

April 1, 2014

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Endless Possibilities with the Bronto API

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Popular Use Cases

•  Contact Management

•  Campaign Management •  Content Management •  Message Management •  Sending

•  Order Management

•  Event Triggers

•  Activity Stream Monitoring

bron.to/iuLk

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Contact Management

Keep Contact Information Updated (Fields, Lists, SMS Keywords)

•  Features Within the App •  Segments

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Contact Management

Keep Contact Information Updated (Fields, Lists, SMS Keywords)

•  Features Within the App •  Dynamic Content

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Contact Management

Keep Contact Information Updated (Fields, Lists, SMS Keywords)

•  Features Within the App •  Automated Message Rules

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Contact Management

Keep Contact Information Updated (Fields, Lists, SMS Keywords)

•  Features Within the App •  Workflows

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Campaign Management

Content Management & Sending

•  Features Within the App •  Messages, Headers & Footers, Content Tags

•  How To Use Tags

•  %%field_name%% •  %%!special_tag_name%% •  %%@content_tag_name%% •  %%#api_field_name%%

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Intro to the API

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Introduction to the API

•  SOAP

•  Tokens

•  Tools

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SOAP

•  Simple Object Access Protocol

•  CRUD Model •  Create or add new entries •  Read, retrieve, search, or view existing entries •  Update or edit existing entries •  Delete/deactivate existing entries

•  Web Services Definition Language (WSDL)

•  https://api.bronto.com/v4?wsdl

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soapUI

•  http://www.soapui.org

•  “The Swiss-Army Knife of Testing”

•  Free and open source cross-platform Functional Testing solution.

•  Easily and rapidly create and execute automated functional, regression, compliance, and load tests.

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soapUI

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soapUI

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soapUI

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soapUI

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soapUI

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soapUI

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soapUI

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soapUI

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API Tokens

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Logins / Sessions

•  All API calls require an active, authenticated session

•  API token •  Returns sessionId

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PHP API Client Library

•  PHP Classes available from http://dev.bronto.com

•  Provides an Active Record style abstraction of the Bronto API

•  Implemented Objects:

•  Account •  Activity •  ApiToken •  Contact •  Conversion •  Delivery •  DeliveryGroup •  Field •  List •  Login •  Message •  MessageRule •  Segment

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PHP API Client Library

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PHP API Client Library

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PHP API Client Library

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Kickstart Your Next Project

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Bronto Developer Kickstart Service

Purpose

•  Private consultation service to provide a project plan

Scope of Service

•  API Welcome Kit •  Preliminary Consultation •  Step-by-Step Project Plan for a Single, Specific Integration •  Follow-up Consultation

More details can be found at http://bronto.com/services/scope

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Upcoming Sessions

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Developer Track Sessions

Date / Time Session Title Speaker Tuesday, April 23:

2:15 pm – 3:15 pm Order Tracking: When Bronto and Your Commerce Platform Collide

Chris Geiss, Product Manager

3:30 pm – 4:30 pm Beyond the App: Sweet Custom Reporting Techniques

Jeremy Bobbitt, PS Engineer Ebin Holt, PS Engineer

Wednesday, April 24:

11:00 am – 12:00 pm What Not to Do: The 10 Most Common API Mistakes

Greg Dean, Support Engineer

2:15 pm – 3:15 pm Shopping Cart Abandonment: Down-and-Dirty or Cutting Edge?

Steve Balduino, Sales Engineer

3:30 pm – 4:30 pm Webforms: Customized, Optimized and Ready for Mobile

Lucas Weber, Manager of Support Services

Thursday, April 25:

9:45 am – 10:45 am Lightning Round: Check Out What I Built! Moderator: Dave Johnson, Director of Engineering Services

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What To Remember

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Key Takeaways

•  Dev.Bronto.com

•  API v3 will be sunset on April 1, 2014

•  There are endless possibilities with the Bronto API

•  The Bronto API is easy for developers to work with

•  SoapUI is a great tool •  Bronto has a PHP client library on GitHub

•  Leverage the Bronto Developer Kickstart service

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Questions? Thank You!


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