atlanta magento ecommerce forum presentation with gorilla, bronto, avalara
DESCRIPTION
Gorilla, Bronto and Avalara co-hosted a Magento Ecommerce Forum in downtown Atlanta, which covered proven strategies and best practices to managing a growing ecommerce channel and featured insights from mutual Magento client and southeastern US-based apparel retailer, Peter Millar.TRANSCRIPT
Grow Your Ecommerce Channel with Strategic Partnerships and InitiativesLessons learned, best practices, and real world examples of scalable growth on the Magento platform
Alessandra BarrutiaTim SchneiderAccount ExecutivesGorilla Group
Cathie O’CallaghanBusiness DevelopmentBronto
Buk Kapadia Magento Channel ManagerAvalara
Agenda
+ The Magento Ecosystem and Overview
+ About Gorilla
+ About Bronto
+ About Avalara
+ Common Challenges of Growing Businesses
+ Magento Case Study: Peter Millar
+ Summary and Lessons Learned
About Gorilla Group
About Gorilla: Agency Practices
About Gorilla: Clients
Practice
About Gorilla: Magento Practice
About Bronto
About Bronto
About Avalara
Making sales tax less taxing
About AvalaraWe’re a team of developers, accountants, support specialists, marketers, salespeople, researchers, and technologists who know we’re on to something big.We know we are part of a team that is revolutionizing what is a huge drain for businesses of all sizes: managing the compliance of transactional taxes, from sales and use tax to 1099s and more.
Making sales tax less taxing
Do I have to collect and for whom?
How do I know what to charge(and is that info current)?
How do I register,
report and remit?
For what do I have to collect?
YOUARE
HERE
The challenges of sales tax
Making sales tax less taxing
End-to-End Compliance
+ User Interface does not speak to customers
+ Commerce site lacks modern bells and whistles
+ Business is not enabled to drive new revenue
Common Challenges of Growing Businesses
Peter Millar, a division of Richemont, is anemerging fashion brand known for superblycrafted men’s and women’s sportswear andapparel designed with timeless flair.
Peter MillarSummary
+ Challenge: UI to match luxury lifestyle brand and drive new revenue
+ Responsive design to engage mobile users
+ Increased revenue 67% YOY
Discovery and Implementation Peter Millar
Gorilla | Peter Millar Wireframes | Site Architecture and Wireframe | Version 3 | 06/25/12
Sitemap
Confidential Material
Ladies Bottoms View Collections
Accessories
View All Clothing
Collections
Element 4 Sitemap Legend
Monogram Shop Single Page
Grouping MultipleCategoryPages4
Category Landing Product Listing
Content Management System
Product Detail Shopping Cart Checkout
4 / 55
Home
Primary Navigation
Category 4
Men Woman Collegiate How to Library
CL CL CL CMS
New Arrivals
Accessories
Knit Shirts
Sport Shirts
Neckwear
Sweaters
Shorts
Outerwear
Shoes
Pants
Swimwear
Peter Millar
Sartorial
Weekend
New Arrivals
Knit Shirts
Sweaters
Outerwear
View All Clothing
Collections
Golf
Element 4
Monogram Shop
Sitemap and Wireframes
Mood Boards
Shoes Our Stores
Gorilla | Peter Millar Wireframes | Site Architecture and Wireframe | Version 3 | 10/31/12
Clothing Clothing
How To Videos
Knotty Corner
Glossary of Terms
About
CMS
Our Philosophy
Our Company
Video Gallery
Press
Corporate Compliance
Things We Love
CMS
Store Locator
CMS
Who is Peter Millar
EssentialsEssentials
Home
Confidential Material 6 / 55
global footer
Hero Image 3
Search
Create Account | Sign In Bag My Bag (1)IconPeter Millar LogoBag My WishllistIcon
SPIFF SPIFF
The Story of Summer BeginsGive them something to talk about
View Featured Swimwear 4
2
5
1
comments & notes
The home page functions as the traditional entry to site visitors. It should accommodate both those new to the brand as well as seasoned shoppers. Clarity of navigation is key here.
1. Store LocatorOn click, a drop down with the store locator field will appear. This is a moderate customization.
2. Hero Image NavigationOn click, the user can navigate through the hero images or let them advance automatically after a 4 second increment.
3. HeroContent in this area can be used to highlight featured products or promotions. This image will be clickable and expose the corresponding content found underneath the hero image.This area will contain 4 rotating images. These image will be a fixed width. This is a moderate customization.
4. Call to ActionEach hero image will have a corresponding call to action. On click, the hero image will vertically retract and expose content underneath the image.
5. SPIFFsSPIFF real estate is reserved for variable content. On click, the user will be taken to a corresponding page.
Men Woman Collegiate About How to Library Store LocatorThings We Love
Discovery and Implementation
Website Third Parties Back Office Transaction & Payment
Wordpress Blog Magento Store
E-Commerce Platform
(Magento Enterprise)Magento/Responsive Design
Payment Gateway
Blue Cherry ERP
MailChimp
Google Analytics
Avalara
Review and Shopping Feed Data, Testing Cases Order Information
Transactional Information
User Submissions / Analytics Data
Past Orders / Account Info / Inventory
Edited User Data / Customer Service
Payment ProcessingSocial Sharing
Peter Millar
Bronto
Old Site vs. New Site
New Homepage
New Product Listing - Responsive
Old Homepage
Peter Millar
Peter MillarTechnology and Strategy: Responsive Design
Peter MillarTechnology and Strategy: Brand Ambassadors
Signed PGA Tour professionals, including Bill Haas, Brandt Snedeker and Harris English, as Brand Ambassadors.
News & Press Peter Millar
Post-Launch Enhancements Peter Millar
+ Developed email marketing capabilities
+ Built additional servers
+ Made upgrades to Google Analytics
+ Advanced Sphinx Search Pro
+ Automated Blue Cherry interaction
+ Added Social Share buttons
+ Redesigned Collegiate Category
+ Grouped configurable products
+ Enhanced accuracy of shipping and tax calculation
+ Fixed order and speed issues
Why Bronto Peter Millar
Objectives:
● Ready to ‘graduate’○ Increase revenue○ Segmentation○ Integrate with their Magento platform
● Grow their list
Why Bronto Peter Millar
Successes:
● Activated ‘welcome series’ workflow● Used responsive email design templates● Implemented Abandon Cart via Magento
Extension● Tested content, timing, segmentation, subject
lines
○ email revenue - 171%○ email conversion - 26%○ email AOV - 10%
Why Bronto Peter Millar
Welcome
Cart Abandon
Why Bronto Peter Millar
What’s next:
● Bronto Pop-Up Manager● List growth ● Increased automated/segmented email (RFM)● Workflows for Automated list clean-up● Continued A/B testing ABT
● UK email marketing program
Results
Mobile AOV is up 21%
21%
Revenue is up 67%
Mobile revenue is up 128%
67% 128%
90 Days Post Launch Year Over Year
Peter Millar
Results Peter Millar
Summary
+ Launch is just the beginning
+ Ecommerce is a program not a project
+ Achieve initial success and re-invest for continued growth
+ Choose the right commerce service provider and partners to meet needs, and bring to bear valuable insights and partnerships to the ecosystem