2020 design trends - white whale solutions · lunch + learn // july 2020 2020 design trends: 1....

2020 Design Trends

LUNCH + LEARN // JULY 2020


2020 Design Trends:

Whether we want to step in line with trends or defy the norms in favor of another path, understanding changes and staying on top of key trends in graphic design is a crucial part of being a designer.


2020 Design Trends:

1. Cyberpunk Color Schemes

In graphic design, futuristic themes are often expressed with color—especially bright and oversaturated hues that we don’t typically see in nature. These colors are associated with cyberpunk, a sci-fi genre that usually depicts dark, futuristic, neon-infused cities. Neon creates pleasant splashes of color, and likewise, designs that take advantage of color schemes like these can brighten up our own, sometimes gloomy world.


2020 Design Trends:


2020 Design Trends:

2. More Minimalism

Reflecting the ongoing importance placed on the honesty and transparency of businesses in today’s landscape, minimalism really flourished in 2019 and is expected to continue well into the 2020s. Design will be all about trust and believability and therefore tend towards simple or intuitive visual elements; flat designs, two-dimensional illustrations, primary colors, easy-to-read typography.


2020 Design Trends:


2020 Design Trends:

3. Ultra Thin Geometry

Geometric lines illustrate objects that are man-made and technological, whereas curvy lines represent more natural and organic forms. Ultra thin geometry is sleek, abstract, and difficult to pull off without computer assistance, which is probably why it’s popular in tech and industrial branding. This style seems to express the future of technology—something less and less physical the deeper we venture into “the cloud”—and speak to the mysterious possibilities awaiting us in the coming years.


2020 Design Trends:


2020 Design Trends:

4. Paper Cut-Out Collages

Many collages try to trick the eye into seeing one cohesive image where several exist. But the collages of 2020 have nothing to hide. Designers are mixing images that clearly do not belong in the same universe, such as illustrations and photographs. Ditching seamless photo manipulation, they are leaving images with the angular edges and white outlines that come from quick-and-dirty cutting and pasting.


2020 Design Trends:


2020 Design Trends:

5. Hand Lettering with Big Personality

In recent years, type has become bigger, bolder and more experimental in ways that we have not seen since print ads and magazines of days gone by. In 2020, the trend of larger-than-life type will continue, but in a more human direction. Custom hand lettering is already extremely popular, and branded typography will follow by becoming more colorful, imprecise, and eccentric.


2020 Design Trends:


2020 Design Trends:

6. Sustainability

In addition to honesty and transparency, consumers around the world are now prioritizing our relationships with our earth and vastly questioning the impact of certain materials and production processes on the environment. This new favor of eco-conscious products will lead to further simplification of materials, packaging and branding and will mean a continued focus on design that feels organic, calming and natural.


2020 Design Trends:


2020 Design Trends:

7. Type-Only

Designers are playing with typography more than ever, to create more innovative and modern compositions. Artistic typography, maxi typography split into multiple lines and semi-transparent fonts forming various shapes are all on the rise.


2020 Design Trends:


2020 Design Trends:

8. Motion and Animation

In a world where attention spans are becoming shorter and shorter, we’re seeing more and more brands using moving content to further cut through the noise, capture attention and create more interesting experiences for their audiences. Even simple animations like GIFs, achievable for any graphic designer, are having a big moment. As we move into the future, brands will attempt to gain recognition for their style of motion graphic or brand sound.


2020 Design Trends:

https://mvsm.com/project/air-max

https://mvsm.com/project/squarespace_makeit

https://99designs.com/profiles/lautzip/designs/1436192

https://99designs.com/profiles/sdbgraphic/designs/1265267

https://dribbble.com/shots/5315254-Aero-Flight-Booking-UI-UX


2020 Design Trends:

9. Zero Negative Space

At complete odds with a trend towards minimalist, some designers are rebelling to create a fresh and revived experience through to use of maximalist, edge-to-edge designs. By filling the page completely, leaving no negative space behind, the results can be energetic, loud and fun.


2020 Design Trends:


2020 Design Trends:

10. Data Visualization

In 2020, complex data—like dashboard stats—will become even more immediately available, and designers will need to showcase information in a way that adapts to changes and dynamically animates.


2020 Design Trends:https://www.arcgis.com/apps/opsdashboard/index.html#/bda7594740fd40299423467b48e9ecf6

https://vimeo.com/368223766

https://happy-data.co

https://www.pentagram.com/work/covid-19-charts?rel=sector&rel-id=13

http://www.puffpuffproject.com/languages.html

Thoughts? Comments?Suggestions?


THANK YOU!

2020 design trends - white whale solutions · lunch + learn // july 2020 2020 design trends: 1....

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