Website Design: 6 Trends to Follow in 2020

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With the onset of the year 2020, the web designers have grown fonder of website designs that are minimalistic, illustrative and brutalist. The website design styles and techniques keep changing without a doubt, and this makes keeping abreast with the ever-fluctuating trends, more important. This is inevitable for designing websites that have a more effective and compelling look and feel. Hence, website owners prefer to hire dedicated web designers, so that the process of their website designing can be carried out in a professional way. Every New Year, the web designers start to comprehensively study about the popular website designing practices that are expected to take the market by stride and 2020 is no different. With new trends, there are also a lot of previously followed trends that continue to be in high demand. If you are also wondering about the website designing trends of techniques to dominate 2020, here are the top six website design ideas that the industry experts swear by.

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Top Website Designing Trends This Year

1. Voice and Graphic User Interface

Before VUI (Voice User Interface), interacting with the website interface using voice commands seemed like an impossible idea, but it has now become a part of the trend game, when we talk about website designing. All thanks to the rapid technological development, VUI has been proactively used to deliver exceptional results by creating interfaces that are voice-capable. Not only does it make the process of website browsing easier, but also enhances the UX (User Experience) significantly.

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Because of some technical limitations, VUI designs do not get along independently without GUI (Graphic User Interface) designs. Both the designs help support and improve each other. Synchronising them both can be a little too much to handle and that’s why the experts suggest not to do everything on your own and hire dedicated web designer. An experienced web designer understands that facilitating the process of using voice commands to look for the required website information cannot be spearheaded without adding an intuitive voice button or icon that helps the users in easily finding this function.

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2. Artificial Intelligence and Augmented Reality

Giving your website a human-like feel is becoming more and more important these days. This is why, the web designers are in constant endeavour to create more emotionally intelligent and realistic websites. Doing this and improving the user experience is almost impossible without AI (Artificial Intelligence) technology that’s highly sophisticated.

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To apply AI technology into website designing and create more mature and humanistic websites, Chatbots are a widely-accepted tool. Such a design proves to be very helpful in terms of guiding the users through a website and services; it also helps addressing the users’ questions in a more intelligent way. Applying AR (Augment Reality) technology is also something you cannot avoid when you are talking about the hottest website designing tips this year. It obviously doesn’t mean that you will be able to interact with the people browsing through your website online in real time. But yes, attracting them with a different website featuring AR effects, like more realistic animations, videos and interaction designs, becomes possible.

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3. Dark Themes and Modes

One of the best and easiest ways to make your website’s interface content stand out is to use dark themes or modes. Owing to its quality of reducing the strain on visitors’ eyes and offering a more comfortable interface, it’s widely used in Android or iOS mobile apps. This means that you get to enhance your user experience with a simple trick. So why not incorporate it in your website designing and notice the difference as soon as possible?

4. Minimalism Based on the industry you operate in, minimalism can be a very big website designing tip for you. You can consider the following minimalistic design appeals for your website:

Shorter format: Long copy or micro-copy designs may not always be a good option for your website designing. Not only can shorter graphic designs and texts make more sense on your website, but can also prove to be more effective in guiding the users through your website.

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Hidden navigation: For those who like to minimise interface distractions and save website space, hidden navigation can be one of the best ways out. Hidden navigation can make your website layout clearer and more intuitive. What’s more – better user experience and higher sales numbers.

Hero or custom image: Gone are the days when too many text designs and images were used to introduce the website visitors to the products you are selling, step-by-step. These days, designers prefer to attract the attention of the visitors by using a huge, high quality hero or custom image on their website’s landing page. This way, you get to display your website information more attractively and intuitively, helping better visitor engagement. For standing out further, you can add button designs and the perfect text to your hero or custom image carousel.

White space: Leaving the adequate amount of white space can incredibly simplify your website design. Plus, your website content and products can stand out better, thereby driving website sales.

So, keep playing simple and down.

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5. Retro Style

The favouritism of mass website visitors towards an old-style appeal is usually very evident. Retro design style is therefore one of the top website design trends to be followed in the year 2020. Website owners who hire dedicated web designer have it easy as experienced designers are highly adept at creating a retro style website by using old-style elements, images and colour schemes. Their expertise in adding retro-style inspired features like background textures, icons, yellowed images and black and white colour arrangements is unparalleled.

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6. Storytelling Experience Everybody loves a good story. These days, giving the website users the perfect storytelling experience is quite popular. You can use clear storytelling plots, narratives and characters to introduce the website visitors to your company’s culture, slogan, products or services. Say goodbye to using boring grid layouts to display products on your website. Rather, try using interesting stories, videos, illustrations and cute mascots to introduce them to your products and delight them with the help of an enriching storytelling process. Here’s hoping that the above-mentioned tips prove to be your guiding light, whether you are a web designer or a website owner. If you think that these points can help you in the long run to create the perfect website and keep the audience engaged this year, you can even hire dedicated web designer to add the much-needed professional to your website’s look and feel.

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Thank You!

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