2016 advertising rates and guidelines

2016 ADVERTISING RATESMembership DirectoryPrize ListOnline

THE PYRAMID SOCIETY | 4067 Iron Works Pkwy. Ste. 2, Lexington, KY 40511 USA | ph 859.231.0771 | fax 859.255.4810 | [email protected]

Targets Egyptian Event exhibitors and spectators, future horse owners, and international Egyptian Arabian breeders and trianers. Containing the show schedule and information, class entries, EBC stallions and more, The Egyptian Event Show Program is one of the most anticipated and cherished items available at he the Event.

*Advertisers not working with a Pyramid Society contracted designer must submit print-ready ads sized at 8.75in W x 11.25in H (tro, size: 8.5in x 11in) in a 300dpi pdf/jpg/tiff file, by May 2. Please note that spiral binding on this publication may intrude up to 5/16in from the trim on the left or right of your ad page.**Please call to inquire about PREMIUM PAGES AND GROUP ADVERTISING rates/reservations. Show Program premium pages may be held for previous-year reservations, contratual commitments, Egyptian Event sponors, and wait-listed advertis-ers. Please call for availability

EGYPTIAN EVENT SHOW PROGRAM | book by May 2nd

SPECIAL PACKAGE OFFERSMust reserve by May 2, 2016

PACKAGE 1: "SPOTLIGHT SPECIAL”ONE Color Ad Page (designed) in the 2016 Show Program and ONE Horse for Sale of Stallion at Stud listing for 1 Year on The Pyramid Society webite.

Total: $665 (Reg: $730)

PACKAGE 2: "LIVING LEGENDS"TWO Color Ad Pages (designed) in the 2016 Show Program, and TWO Heritage Pages (personalized)(in the 2016 Heritage Guide

Total: $1,200(Reg: $1,400)

Package offers cannot be split or shared and do not qualify for other discounts or count volume discount minimums.


2016 ADVERTISING RATES36th Annual Egyptian Event Show Program & Heritage Guide Advertising

SUPPLIED* DESIGNED* FULL PAGE $425 $550 TWO PAGE $750 $1,000 TAB PAGE** $675 $800 FACING TAB** $525 $650

AD SPECIFICATIONS:FULL PAGE: 8.5” x 11” + 1/4” bleed ALL SIDES (final file: 8.75” x 11.25”)TAB PAGE: 8.5” x 11” + 1/4” bleed ALL SIDES (final file: 8.75” x 11.25”) COVER: 9” x 11” + 1/4” bleed ALL SIDES (final file: 9.25” x 11.25”) SAFE ZONE: 7.875” x 10.75” SPIRAL BINDING CAN INTRUDE UP TO 5/16” FROM PAGE BORDER ONLY 300dpi - PDF/TIFF/JPEG accepted

FORMAT: 8.5” x 11” sprial bound & tabbed booklet, full color

BOOKING DEADLINE: May 2, 2016

CAMERA-READY DEADLINE: May 13, 2016

mailto:[email protected]




This year’s Heritage Guide will expand on the contributions of the Heritage Horses listed on the next page, followed by a special advertising section showcasing their living, descendants who are making their mark in today’s Egyptian Arabian breeding programs!

THE 4TH ANNUAL HERITAGE GUIDE | book by MAY 2Honoring our Heritage Horses & their living represetnatives


DON’T WAIT!Email [email protected] or call us at859-231-0771 to reserve your 2016 Show Program ads & Heritage Pages

Do you have a living horse (any age or gender) that traces through its pedigree to one of the carefully selected Heritage Horses? REPRESENT ITS HERITAGE by purchasing a special, personalized profile page!*

ADVERTISTERS* NON-ADVERTISERS* 1+ PAGE $200/ea. $375/ea. 7+ PAGES 1 free $350/ea. 12+ PAGES 2 free $325/ea.

MATERIALS REQUIRED BY FRIDAY, MAY 13: • One PROFESSIONAL, minimum 5x7 @ 300dpi digital photo• A short (150 words MAX) bio or promotional copy• A list of progeny and/or awards you would like listed (if space permits)• A current LOGO and/or owner contact information to be listed


mailto:info%40pyramidsociety.org?subject=

mailto:sarah%40pyramidsociety.org?subject=2016%20Show%20Program%20%26%20Heritage%20Guide%20Advertising

2016 HERITAGE HORSESEmail [email protected] or call us at859-231-0771 to reserve your 2016 Show Program ads & Heritage Pages


Horses bred by Ali Pasha Sherif:

Mesaoud*Ghazala (1896)

Horses bred by Prince Mohammed Ali:

*Nasr*Zarife*Roda*Aziza *Fadl *Maaroufa*Bint Saada

Horses bred by Prince Kemal El Dine:

*Bint Serra IRustem

Horses Representing the Royal Inshass Stud:

SamehAnterEl SamraaNafaa [Saud]Hind [Saud]Mabrouka [Saud]El Shahbaa (Magidaa, Hanan, Maysa)RagaaKarima

Horses Representing the early RAS:*Bint Bint Durra*Bint Bint Sabbah*Gamila (1947)*Saema (1945)*MoftakharShahloulBalanceKheir

Horses Representing the EAO:

Sid AbouhomNazeerSheikh El ArabMaysounaBint RustemYosreiaHalimaBukraNefisaKamarDahma IIBint FaridaMoniet El NefousEl BataaMaisaRadia (Zaafarana and Nabilah)

Any Straight Egyptian horses from these private breeders: AlbadeiaHamdan StudShams El AsilPolice College

HERITAGE HORSES

*Horses profiled in the Heritage Guide MUST be living, Straight Egyptian or Egyptian Sired tracing anywhere in their pedigree to one of the Heritage Horses listed here, and owned by a current Pyramid Society member.

mailto:sarah%40pyramidsociety.org?subject=2016%20Show%20Program%20%26%20Heritage%20Guide%20Advertising




2016 EGYPTIAN EVENT MONTHLY BANNER RATES Banners are limited booking. Please call for availability

2016 EGYPTIAN EVENT LIVE STREAMINGCannot be combined with any Pyramid Society advertising,

contact Christy Egan at 303-258-336 or [email protected]

COMBINE AND SAVE!Add online advertising on the Egyptian Event Website to your print advertising for more discounts.

FEBRUARY TO JUNE$25 Square (200x200)$35 Half-Sky (200x325)$45 Skyscraper (200x450)

These Banner Ads are exclusive to select Event sponsors and services (hotels, commercial exhibitors, tack & feed providers, and select corporate partner organizations) and will display on The Egyptian Event website on select pages targeting both Exhibitors and Spectators.

These ads do not rotate, but your ad may appear beside similar ads or competitors’ ads. All Banners offer direct linking to your choice of profile or website and may run for up to one year surrounding The Egyptian Event.


JULY TO JANUARY$15 Square (200x200)$25 Half-Sky (200x325)$35 Skyscraper (200x450)

200X200

Advertising on the Live Stream screen reaches thousands of viewers during The Egyptian Event and is very economical to purchase...

• The 7 logo ad spaces to the Left of the video player are for the Live Stream Show Sponsors and are also constant or static ads. These logo ads feature a live link to a website, video or landing page. Live Stream Show Sponsorships include a logo ad, two rotating banner ads and a two-minute video commercial. Each Live Stream Show Sponsorship is $1,500. Creating the video commercial is not included. • To the right of the video player are the rotating banner ads. These ads display for 15 seconds and are seen a minimum of 4 times each hour. A live link is included. They are approximately 4.25in x 4.75in and cost $400 each. Pricing includes layout and design and live links. • During session breaks at the show, a two minute commercial can play on a loop on the video player. The cost is $400. Creating the video commercial is not included in the price, but can be arranged





HOME PAGE BANNER ADS* $85 300x160$100 620x160

2016 MONTHLY BANNER RATES Banners are limited booking. Please call for availability

2016 MONTHLY ADVERTISING RATESAt a glance

HORSES FOR SALE$15 Monthly Listing Rate*FEATURED HORSES (limited bookings)+$25 TIER 1 priority, top-of-list positioning+$35 TIER 2 add The Horse page+$45 TIER 3 add The Marketplace pages & The Chariot

COMBINE AND SAVE!Add online advertising on The Pyramid Society Website to your print advertising for more discounts.

SIDEBAR AD UPGRADES +$10 Half Skyscraper, 200x325+$20 Full Skyscraper, 200x450

200X200 SQUARE SIDEBAR ADS*$50 Horses For Sale List$50 News & Events Pages$40 Stallions At Stud List$40 Member Directory List$30 The Horse Seciton$20 The Marketplace Section$20 Membership Section$20 The Society Seciton

*A $15 premium will be applied to these ad rates during the March-June Egyptian Event ad season.

STALLIONS AT STUD$15 Monthly Listing Rate*$12 Program Stallion Rate*FEATURED STALLIONS (limited bookings)+$25 TIER 1 priority, top-of-list positioning+$35 TIER 2 add The Horse page+$85 TIER 3 add Home and The Marketplace pages & The Chariot

ENHANCED FARM PROFILES$10 Monthly Listing Rate*FEATURED FARMS (limited bookings)+$15 TIER 1 priority, top-of-list positioning+$25 TIER 2 add The Membership Page+$75 TIER 3 add The Marketplace pages & The Chariot

DID YOU KNOW The Pyramid Society Featured ads have the potential to quadruple exposure for your monthly listings? BOOK EARLY to secure the top

spots on our website’s most-visited pages


200X450



PAGEINTENTIONALLY

BLANK

2016 ADVERTISING GUIDELINES


All Print Advertising Programs All Print Advertisements must be professionally designed, submitted at a mini-mum of 300dpi in one of the following formats: TIFF, PDF, or JPG, and must be ready for publication. Any ads that do not meet these submission requirements will be rejected.

Submission of a print advertisement constitutes purchaser approval of all ad content. The Pyramid Society is not responsible for the printing of typographical errors as included in an advertisement or the printing of incorrect horse/contact information as submitted with an advertisement.

Pyramid Society Yearbook Member advertising programs are handled by Arabi-an Horse World magazine and are subject to its advertising guidelines, policies and submission procedures.

Any Photograph Submissions By submitting a photograph to The Pyramid Society for consideration or inclusion in your ad, you assume all liability for its content and agree that you either hold or have obtained all rights necessary to release all submitted materials for present and future use by The Pyramid Society, both online and in print.

The Pyramid Society reserves the right to reject any photograph.

Photographs may be cropped prior to publishing to ensure the proper display of overlaid text and other page elements.

All photographs and photographic contents must be high resolution images (300dpi minimum). No photographs can be accepted which do not meet our minimumsize and resolution requirements.

Submitted photographs of horses must be of Straight Egyptian or Egyptian-Sired, as defined by The Pyramid Society.

No photographs will be accepted that depict any unethical treatment of horses or any misconduct of riders/handlers.

General Terms Unless otherwise noted, all advertising programs are reserved for current, paid Pyramid

Society members, select program sponsors, and select Egyptian Event corporate affili-ates.

The purchase of Pyramid Society advertising constitutes agreement with these guidelines and any subsequent changes or additions.

All Discounts, Promotions and Special Offers are valid only with acceptance and full pay-ment of a formal advertising proposal.

The Pyramid Society reserves the right to reject any advertisement.

Any ads containing sale horses must appear without pricing.

The Pyramid Society reserves the right to edit, alter or reject any and all advertisements that contain questionable content or which do not meet Pyramid Society definitions and standards.

A $50 editing fee will be applied in the event that materials submitted do not meet adver-tisement specifications and require alteration by The Pyramid Society prior to ad place-ment.

All Web Advertising Programs All Web Advertisement graphics and photos must be submitted in one of the following

formats: JPEG, TIFF, or PNG, and must measure at least the stated pixel dimensions of the ad at a minimum of 72dpi.

Web Advertisements will be placed within 3-5 days upon receiving full payment and complete materials (copy and photos/videos).

Minor changes to dynamic Web Advertisements (ie, addition or subtraction of copy, photo-graphs or videos) will be accepted after publication, but may take 5-7 business days tocomplete.

In the event that your advertising period runs over into a new membership year and you donot choose to renew your Pyramid Society membership, you will forfeit the remainder of your advertising period, following a 30-day grace period.

Interested in advertising with The Pyramid Society? Request a custom-tailored package by calling (859) 231-0771 or by

returning this form with your membership to Sarah Jax, [email protected]

I AM INTERESTED IN:

Enhanced Online Farm Profile

Web Horse For Sale Listing

Web Stallion at Stud Listings

Web Banner Ads

Web “Featured” Ads

Covers/ Premium Pages

Ad Design Services

Consultation/Other

2016 EE Show Program Ad, Pages_______________

2016 EE Heritage Guide, Pages _________________

2016 EE Live Feed

Ads in our Annual Yearbook Publication

Egyptian Event Sponsorship Opportunities

The Pyramid Society | 4067 Iron Works Parkway, Suite 2 | Lexington, KY 40511 | Phone: (859)-231-0771 | Fax: (859)-255-4810 | [email protected] | http://www.pyramidsociety.org



ADDENDUM TO THE PYRAMID SOCIETY’S STANDARD ADVERTISING GUIDELINES. Last updated 10/1/2013

Featured Horse and/or Featured Stallion Ads will appear in either the first or second row of Horse for Sale or Stallion at Stud listings, dependent on the total number of Featured Ads (up to six per section, maximum).

Tier 2 Featured Horse and/or Featured Stallion Ads may not be purchased in consecutive months for the purpose of featuring the same horse.

Tier 3 Featured Horse and/or Featured Stallion Ads may not be purchased in consecutive months for the purpose of featuring the same horse.

A maximum of one Horse for Sale and two Stallions at Stud per farm may be Featured at any given time.

A farm may only occupy two combined Tier 2 & 3 Featured Horse and/or Featured Stallion placements at any given time and may never, at any time, occupy the Tier 3 Featured Horse and/or Tier 3 Featured Farm placement in conjunction with the Tier 3 Featured Stallion placement.

Tier 3 Featured Farm Ads may not be purchased in consecutive months.

Month-specific ads will always begin on the first business day of the month, which may or may not be dated the 1st.

The Program Stallion reduced listing rate is contingent on the listed stallion’s enrollment and complete participation in the current year Egyptian Breeders’ Challenge program, in the current or previous year Golden Scarab Sweepstakes program, or in other future qualifying stallion programs.

The Pyramid Society maintains the right to display a horse as “SOLD” on The Pyramid Society marketplace for up to two months after a sale is reported, whether or not the sale resulted from a listing on The Pyramid Society’s website.

Web Ad Personalization & Banner Ad Design services are included in all published pricing, but it is the burden of the ad purchaser to supply relevant raw materials and subsequent updates to all advertisements, including photographs, video, copy, listings of offspring, listings of show wins, farm logos, etc. to The Pyramid Society.

Advertising Rates apply for the year of booking. Limited, monthly Ad placements may be purchased up to two years in ad-vance at the current published rates and discount levels. Changes in published rates and discount levels may not be retroactively applied to previously-booked Ads.

At the discretion of The Pyramid Society, Print Advertising and Web Advertising published discount programs may be applied to the Grand Total for a single Advertising Proposal; however, minimum totals must be met for each program (Web and Print) AND dollar discount offers will always be applied before percentage discount offers.

Design Services, Overruns, Shipping Costs, and other Fees do not count towards minimum discount levels and will always be applied after discounts.

Published discount programs are NOT AVAILABLE for any advertisements purchased at a pre-negotiated Group Rate.

Discounts or Promotions offered on any Advertising Proposal are only available by paying the entire (discounted) balance in full or by agreeing to and completing an Optional Payment Plan, as outlined.

Advertising does not promise or guarantee the sale of your horses, stallion services, or any other products or services.

Published web traffic statistics are generalized figures based on previous site usage and are not a promise or guarantee of future web traffic. The Pyramid Society cannot guarantee “clicks” on your advertisements.

Acceptance of an Advertising Proposal, at any time, whether verbal, written, electronic, or implied via payment, constitutes a binding contract with The Pyramid Society and implies agreement with all standard and additional Advertising Guidelines and any special terms set forth therewith.

A copy of our current Advertising Guidelines is always available upon request and online at: pyramidsociety.org/marketplace/advertising-opportunities

A 3% Administrative Fee will be added to all Credit Card transactions


2016 advertising rates and guidelines

Documents