FESTIVAL 2014

ADVERTISING RATE CARD

PHONE

Sam Friedman on 07814 634 822 Lara Moloney on 07877 066 900

EMAIL

sales@festmag.co.uk

FEST IS THE BIGGEST AND BEST EDINBURGH FESTIVAL MAGAZINEWE DISTRIBUTE 125,000 FREE COPIES REACHING OVER 500,000 READERS EVERY SUMMERLaunched 12 years ago with the goal of bringing a fresh editorial voice to the crowded Festival market, fest has grown steadily to become the definitive free guide to the Festival

➔ Reviews of over 600 Festival shows

➔ Comprehensive A5 perfect-bound Festival Preview Guide

➔ Five A5 glossy Festival issues, published every Tuesday and Friday

➔ Distributed from 150 stands across the Festival city

➔ A twelve-strong street team distributing copies in key locations

➔ Partnerships with Amnesty International and The Princes Trust

➔ All content online at festmag.co.uk, including full Festival listings

A BRIEF HISTORY

Fest was launched in 2002 to provide a free and independent Festival review guide. Since then we have established a formidable journalistic reputation,

culminating in 2013 when the magazine won a clean sweep at the Allen Wright Awards for Fringe Journalism.

Every year, 1.5 million visitors spend £200 million at the Edinburgh Festival. As the youngest, biggest and most

exciting publication, fest offers unique access to the affluent, 18–35 culture consumers that dominate this market.

We have also assembled a number of successful partnerships at the Fringe, including a long-standing association with Amnesty International. Together we produce the much-loved comics vs. critics football match—a gruelling showdown of epic proportions —as well as jointly supporting the Freedom of Expression Award. This year we are also working with The Princes Trust to launch The Critics Academy – a social enterprise that will provide a professional pathway into arts journalism for young people from disadvantaged backgrounds.

RATES & DATES

In 2013, fest will publish 20,000 copies per issue – 100,000 over the five August issues. We will also print an additional 25,000 copies of our Preview issue, which is distributed

before the Festival at popular venues throughout Scotland & London

PER ISSUE FULL RUN + PREVIEW

Back cover £3200 £9500 £3500

Inside front / Page 3 £1950 £6250 £2250

Inside back £1725 £5250 £2050

Full page (guaranteed front half) £1050 £3250 £1300

Full page (no fixed position) £995 £2500 £1250

1/2 page £675 £2250 £800

1/4 page £440 £1500 £475

EIGHTH PAGES ARE ALSO AVAILABLE, SUBJECT TO PLACEMENT IN MULTIPLE ISSUES2 issues @ £400 | 4 issues @ £650 | 5 issues @ £850

The Preview will be published 28 July, and Festival issues on 5, 8, 12, 15 and 19 August

SPONSORSHIP

LISTINGS SPONSORSHIP £2,000 per issueGet your brand into the most-read pages at the Festival with your brand details incorporated into our listings, plus advertising space on the opening page

As the most visible Festival publication, we’re delighted to introduce a variety of tempting sponsorship offers which can help to raise your brand’s profile

MAP SPONSORSHIP £1,500 per issueGet your brand on our map, plus 1/2 page advertising

space and highlighted venues in the center spread

WRAP-AROUND COVER £10,000 per issueMake the most of fest’s visibility by getting your own four-page wrap-around cover distributed to over 100 key Festival venues

HALF HORIZ.89 mm × 128mm

FULL PAGEbleed 216 × 154 mmtrim 210 × 148 mmsafe 190 × 128 mm

HALF VERT.182mm × 62mm

QUARTER HORIZ.42.5 mm × 128mm

EIGHTH PAGE42.5mm × 62mm

All sizes are height × width. Please check dimensions before

sending your advert, as mistakes may be

difficult to rectify

If you have any questions, contact us: hello@festmag.co.uk

TECH SPECS

QUARTER BOX89 mm × 62mm

Your adverts should be supplied as flattened PDF files in CMYK colour. We can also accept CMYK TIFF and JPEG files, however cannot print any copy from Word or Powerpoint files.

Resolution must be at least 300dpi and image quality must be suitable for print.

All copy should be emailed to adverts@festmag.co.uk, and the deadline for copy is 4 days prior to the date of your advert’s publication.

We can provide an artwork creation or resizing service at additional cost – please contact us for more details.

✓ File is a PDF, TIFF or JPEG

✓ Resolution is at least 300dpi

✓ Colour space is CMYK

✓ Supplied at least 4 days prior to publishing date

✓ Size and orientation correct

✗ Not a Word or Powerpoint file

✓ If a full page ad, bleed and safe area sizes are correct

CHECKLISTRun through our copy checklist to avoid problems processing or placing your advert in the magazine:

COPY REQUIREMENTS

ONLINE

This year we will be enhancing our online presence to provide even more useful real-time information to visitors, including live show suggestions and maps of the hottest Festival shows.

MPU x 10,000 £150

MPU x 20,000 £300

MPU x 30,000 £450

Leaderboard x 10,000 £100

Leaderboard x 20,000 £200

Leaderboard x 30,000 £300

Homepage takeover £2400

DISPLAY ADVERTISING RATES

OTHER OPPORTUNITIES ARE AVAILABLE; CONTACT US FOR DETAILS

Our comprehensive online guide is among the most popular Festival websites, with 2013 seeing over 600,000 hits from Festival-goers throughout August.