technical.ly delaware 2014 advertising rates
DESCRIPTION
Technical.ly Brooklyn's 2014 Advertising rates and specs.TRANSCRIPT
2014 Advertising Rates
Everything you need to know about local and regional advertising on Technical.ly.
PRODUCT
Technical.ly’s city web sites publish daily journalism about activity in the local technology
ecosystem. On the site, readers access regional event listings, a local jobs and RFP
board, targeted and attractive local advertising, and a robust up-to-date directory of
the people, organizations and projects shaping the scene. http://www.technical.ly
One hub for information about the region’s technology community.
Business Dev Creative Civic AccessTalent and innovation in
design and development.Entrepreneurship and investment activity.
The broad arts and creative community.
Policy and change-making in civic affairs.
Access and education issues in underserved communities.
Original articlesInterviewsNews roundups
Explanatory journalismBuzzworthy linksPhoto slideshows
Journalism
Our audience is made of young, civic-minded entrepreneurs, developers and
technologists and a growing group of established leaders. More than 40 percent earn
more than $100,000 and represent diverse backgrounds.
AUDIENCEA diverse community of leaders.
Gender 62% Male / 38% Female
Geography 90% Local / 10% National
Age 34% Ages 35-49 / 32% Ages 18-24
Education 47% College Degree / 25% Graduate Degree
Race 78% Caucasian / 14% African-American & Hispanic / 8% Asian
Income 40% $100k / 24% $60k-$100k / 21% $30k-$60k
Entrepreneurs 21%IT Leadership 10%Designers/Developers 21%Media and Marketers 19%
Other IT, students and more 26%
REACHTargeted local technology readership.
50,000 unique monthly readers
90,000 pageviews/month
12,000 email subscribers
15,000 Twitter followers
3,000 Facebook followers
15,000 unique monthly readers
35,000 pageviews/month
2,500 email subscribers
3,500 Twitter followers
1,125 Facebook followers
10,000 unique monthly readers
20,000 pageviews/month
75,000 unique monthly readers
160,000 pageviews/month
15,000 email subscribers
20,000 Twitter followers
5,000 Facebook followers
Total network:
AD LAYOUTTechnical.ly’s digital advertising placement is industry-standard, targeted, beautiful and
placed among quality, vetted advertisers.
Leaderboard: Above-the-fold homepage placement and a part of the “center” focal point of each article.
Medium Rectangle: Highly visible placement in the sidebar of all content.
Sidebar Square: Affordable placement in sidebar of all content.
750 pixels x 90 pixels
300 pixels x 250 pixels
125 pixels x 125 pixels
NATIVE ADVERTISINGWe work with advertisers to create custom in-house “advertorials” within our design and
editorial focus to maximize impressions and impact.
Beautiful: We create campaigns that take advantage of our next-gen site design.
Your brand on display: We show off the companies that help us make great content.
Companion advertising: Advertisements extend the reach of your message.
Valued editorial: We work with you to create smart content.
CASE STUDYSilicon Valley Bank wanted to connect with a new audience in
Philadelphia. We built them a custom campaign to reach early-stage
entrepreneurs and show off their deep roots in the region.
Medium Rectangle advertisement
Newsletter advertisement
Guest post
Startup Roundup “Sponsored by” posts
Philly Tech Week 2013 sponsorship
120,000 unique impressions, 200,000 total views
4,000 unique impressions, 15,000 total views
3,000 unique impressions
3,000 unique impressions
120 targeted event attendees
The 3-month campaign The results
“We are always looking for new ways to connect with the start-up community and first-time entrepreneurs.
We’re bankers; not marketers or journalists and we clearly needed help shaping our message. The feedback
from the campaign was very positive from clients, prospects, colleagues and other service providers in the
market. We highly recommend working with the team at Technical.ly and we will continue to support
the site and mission in the future.” — Denny Boyle, Vice PresidentSilicon Valley Bank
Other online services
Native Advertising
Leaderboard
Medium Rectangle
Sidebar Square
Jobs post
RFP post
Custom directory entry
Guest post
Underwritten article
Topic “sponsored by” your company
Display Advertising
RATE SHEET
Email Newsletter & Social Media
Newsletter advertisement (125x125)
Sponsored Tweet
$750 per article
$500 per article
$500 per month
$500 per month
$400 per month
$250 per month
$500 per month
$100 per tweet
$100 for 30 days
$200 for 30 days
$50
Topic: A focused topic or weekly roundup series appears as “Sponsored by [your company]”
Underwritten article: We together agree on a topic and focus and intended outcomes, but we retain editorial control over the content, which is clearly labeled as a “Sponsored by [your company]”
Guest Post: Sponsors can directly write the content, usually in the form of a letter, which is then edited by Technical.ly editor
Specs: All advertising should be delivered in .gif and .jpg format, under 40kb. Animated .gif fi les should be limited to 3 frames of animation. Art must be delivered and approved by Technical.ly editorial staff.
Sidebar square: 125 pixels x 125 pixelsMedium Rectangle: 300 pixels x 250 pixelsLeaderboard: 728 pixels x 90 pixels
Specs: All advertising should be delivered in .gif and .jpg format, under 40kb. Animated .gif fi les should be limited to 3 frames of animation. Art must be delivered and approved by Technical.ly editorial staff.
Social push: Each Job/RFP post is featured twice in market-based Twitter feed in the 30-day periodMarket header: the Job/RFP is featured for one day in the Technical.ly header for all incoming traffic Weekly post: Each job is featured weekly in a targeted jobs post highlighting all of available jobsNational reach: our jobs get posted across our network
Line up your campaign with our 2014 Events & Editorial Calendar, featured on the next page.
2014 CALENDAR
Net/Work Tech Jobs Fair
#NotAtSXSW
Philly Tech Week (April 4 - 12)
Random Hacks of Kindness
Innovation in the Park
Start / Stay / Grow
National Civic Technology Event
January
February
March
April
May
June
July
August
September
October
November
December
Net/Work Tech Jobs Fair
#NotAtSXSW
Innovation Week Planning Committee
Innovation in the Park
Innovation Week (Sept. 12 - 20)
National Civic Technology Event
Diversity In/Tech
State of Startups
#NotAtSXSW
Innovation in the Park
Brooklyn Innovation Awards
Super Meetup of Meetups
National Civic Technology Event
Editorial focus: Law
Editorial focus: Recruiting
Editorial focus: Interactive/Design
Editorial focus: Design/Development
Editorial focus: Civic hacking
Editorial focus: Healthcare Innovation
Editorial focus: Community, universitites
Editorial focus: Civic hacking
Editorial focus: Business, universities
Editorial focus: Recruiting
Editorial focus: Interactive/Design
Editorial focus: Community
Editorial focus: Design/Development
Editorial focus: Civic hacking
Editorial focus: Community, universitites
Editorial focus: Civic impact
Editorial focus: Civic hacking
Editorial focus: Access, diversity
Editorial focus: Business, startups
Editorial focus: Interactive/Design
Editorial focus: Access
Editorial focus: Design/Development
Editorial focus: Arts/Creative
Editorial focus: Innovation
Editorial focus: Community, universitites
Editorial focus: Civic impact
Editorial focus: Civic hacking
Indicates multi-market event series
Indicates national event
Indicates regular monthly programing
Editorial focus: Design/Development Editorial focus: Design/Development Editorial focus: Design/Development
Editorial focus: Ecommerce Editorial focus: Cybersecurity Editorial focus: Community, recruiting
Editorial focus: Community, innovation
Editorial focus: Community, innovation
Editorial focus: Civic impact
Connect with our community.
Brian James KirkDirector of Business [email protected]
Peter EricksonBusiness Development [email protected]
BUSI
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