advertising rates and information

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2016 Advertising Rates and Information PORTSMOUTH HERALD • FOSTER’S DAILY DEMOCRAT • SEACOAST SUNDAY ROCHESTER TIMES • HAMPTON UNION • EXETER NEWS-LETTER YORK COUNTY COAST STAR • THE YORK WEEKLY • SANFORD NEWS EDGE MAGAZINE • SEACOASTONLINE.COM • FOSTERS.COM • LIMELIGHT DEALS Seacoast Media Group is not just a local newspaper company, but a community information franchise where the stories are told and achievements are celebrated. Spanning its communities from paper to online portal, The Portsmouth Herald, Foster’s Daily Democrat, Seacoast Sunday, Seacoastonline. com, Fosters.com and the rest of our family of products provide the content to explain the events, set the agenda and start the shopping list.

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Page 1: Advertising Rates and Information

2016

Advertising Ratesand Information

PORTSMOUTH HERALD • FOSTER’S DAILY DEMOCRAT • SEACOAST SUNDAYROCHESTER TIMES • HAMPTON UNION • EXETER NEWS-LETTER

YORK COUNTY COAST STAR • THE YORK WEEKLY • SANFORD NEWSEDGE MAGAZINE • SEACOASTONLINE.COM • FOSTERS.COM • LIMELIGHT DEALS

Seacoast Media Group is not just a local newspaper company, but a community information franchise where the stories are told and achievements are celebrated.

Spanning its communities from paper to online portal, The Portsmouth Herald, Foster’s Daily Democrat, Seacoast Sunday, Seacoastonline.com, Fosters.com and the rest of our family of products provide the content to explain the events, set the agenda and start the shopping list.

Page 2: Advertising Rates and Information

SACO

BIDDEFORDALFRED

LYMAN

SANFORDLEBANON

NORTH BERWICK

BERWICKROCHESTER

FARMINGTON

MILTON

MIDDLETON

BROOKFIELD

WOLFEBORO

WAKEFIELD

ACTON

SHAPLEIGH

WATERBORO

LIMERICK

NEW DURHAM

ALTON

BARRINGTONNORTHWOOD

NOTTINGHAM

STRAFFORD

DOVER

SOMERSWORTH

ROLLINSFORD

MADBURY

LEE DURHAM

EPPINGNEWMARKET

EXETER

NEWFIELDS

BRENTWOOD

STRATHAM

GREENLAND

NEWINGTON

PORTSMOUTH

RYE

NORTH HAMPTON

HAMPTON

HAMPTON FALLS

SEABROOK

KENSINGTON

EAST KINGSTON

SOUTH HAMPTON

ELIOT

KITTERY

YORK

SOUTH BERWICK

WELLS

KENNEBUNK

ARUNDEL

KENNEBUNKPORT

OGUNQUIT

KITTERY POINT

NEW CASTLE

OLD ORCHARD BEACH

York County Coast Starpublished Thursdays9,531 readership

The York Weeklypublished Wednesdays4,544 readership

Portsmouth Heraldpublished Mon. – Sat.26,952 readership

Hampton Unionpublished Fridays7,738 readership

Exeter News-Letterpublished Fridays9,063 readership

Foster’s Daily Democratpublished Mon. – Sat.25,342 readership

Rochester Timespublished Thursdays31,200 readership

Sanford Newspublished Thursdays5,525 readership

SeacoastSunday

published Sundays65,703 readership

NHVT

MA

ME

Boston

Manchester

Portsmouth

53 MILES

55 MILES

Portland

Dominant coverage of the Seacoast, Southern Maine and Tri-Cities.

SMG2016 Distribution

Page 3: Advertising Rates and Information

PAYMENT POLICY – To qualify for contract discounts, advertisers must not have an outstanding balance due for over 60 days. No advertising will be accepted from any advertiser whose balance exceeds 60 days. Accounts 15 days and older are subject to 2% interest per month, 24% per year. Advertisers are responsible for all contracted spending or insertions. Performance will be assessed at the end of the contract period. A credit rebate may be issued or the account will be charged, based on the actual contract level/revenue achieved, according to the published rate card.

CREATIVE SOLUTIONS AD CREATION CHARGE –

COMMISSIONABLE DISCOUNTS – All rates are net. Commissionable discounts must be approved prior to publication by the Director of Advertising.

COPY – All advertising is accepted subject to approval of the Publisher, who reserves the right to revise or reject any questionable advertisements at any time.

CORRECTION POLICIES – SMG assumes no liability for omission of advertisements. Errors in content must be brought to the sales representative’s attention immediately following the first insertion date. We will make good in space or credit only for the portion of the ad that is incorrect.

CANCELLATIONS – After the printed deadline, cancellations are not accepted. Cancellations after deadline are subject to full charge of the space reserved.

POSITION REQUESTS – SMG will try to meet position requests; requests are not guaranteed. Guaranteed positioning can be purchased at a 25% premium. Subject to availability.

NON PUBLISHING HOLIDAYS – Christmas and New Year’s Day.

Cash, check or credit cards accepted. Ask your Account Executive for a credit application if you would like to establish an account with us.

Rates and deadlines are subject to change.

RETAIL RATES are based on a six column format. A full page is six columns wide by 20.5 inches deep for a total of 123 inches. Advertisements over 19.5 inches deep will be charged full column depth. The smallest ad we accept is one column by two inches. Quarter inch increments can be used for depth. An ad occupying two full pages plus the column between pages (a double truck) is charged for 266.5 inches (13 columns by 20.5 inches). Special sections are often formatted in a tabloid or booklet. Tabloid rates are based on five columns. A full tab page is five columns wide by 11 inches.

CLASSIFIED RATES are based on a nine column format. A full page is nine columns by 20.5 inches deep for a total of 184.5 inches.

OUR OFFICES ARE LOCATED AT:111 New Hampshire Ave., Portsmouth, NH 03801Phone: (800) 439-0303Fax: (603) 427-0550

11 Main Street, Dover, NH 03820Phone: (603) 742-4455

OFFICE HOURS: Monday - Friday 8am - 5pm

MANAGEMENT TEAM:Publisher – John TaborExecutive Editor – Howard AltschillerCirculation Director – Dennis ThompsonAdvertising Director – Andrew ChernoffAdvertising Sales Manager – Mike SwiderskiClassified Manager – Sandra TitusCreative Services Manager – Therese SanSoucieDigital Advertising Manager – Peter Ross

print specifications

MEDIA REQUIREMENTSFor electronic files, a PDF (Adobe Portable Document Format) is strongly suggested. Files must be print optimized with all fonts embedded. For additional acceptable electronic file formats, call your advertising representative or visitwww.seacoastonline.com.

ELECTRONIC TRANSFEREmail:[email protected] AdSEND Code: NHPOR

RETAIL COLUMN WIDTHS1 column = 1.697 inches2 columns = 3.533 inches3 columns = 5.368 inches4 columns = 7.204 inches5 columns = 9.04 inches6 columns = 10.875 inches

EDGE AD SIZES WIDTH DEPTH

full page 9.75” 12.25”half page (V) 4.813” 12.25”half page (H) 9.75” 6”quarter page 4.813” 6”eighth page 4.813” 2.9”sixteenth page 2.344” 2.9”

CLASSIFIED COLUMN WIDTHS1 column = 1.146 inches2 columns = 2.362 inches3 columns = 3.578 inches4 columns = 4.794 inches5 columns = 6.01 inches6 columns = 7.226 inches7 columns = 8.442 inches8 columns = 9.658 inches9 columns = 10.875 inches

Guidelines

Page SizeDouble-Truck $100.00 $15.00Full Page $60.00 $20.00Half Page $40.00 $15.00Quarter Page $30.00 $10.00Other Size $15.00 $10.00Digital $25.00 $15.00

New & Pickup ads with greater than 25% of changes will be charged the following flat fee per buy

Pickup ads with less than 25% of changes will be charged the following flat fee per buy

Each client will receive a maximum of two (2) proofs. Clients requesting additional proofs may be charged an additional $10.00 per proof. Copy changes on proofs must be provided a minimum of 4 hours prior to deadline.

Page 4: Advertising Rates and Information

PUBLICATION (DAY) DEADLINE

Portsmouth Herald, Foster’s Daily Democrat (MON) Thursday, 4:30pm

Portsmouth Herald, Foster’s Daily Democrat (TUES) Friday, 4pm

Portsmouth Herald, Foster’s Daily Democrat (WED) Monday, 4:30pm

York Weekly (WED) Monday, noon

York County Coast Star and York Weekly classified display (WED & THURS) Monday, noon

Portsmouth Herald, Foster’s Daily Democrat (THURS) Tuesday, 4:30pm

York County Coast Star (THURS) Monday, 4:30pm

Sanford News (THURS) Monday, 4:30pm

Rochester Times (THURS) Monday, 4:30pm

Edge Magazine (THURS) Thursday, 3pm

Portsmouth Herald, Hampton Union, Exeter News-Letter, Foster’s Daily Democrat (FRI) Wednesday, 4:30pm

Portsmouth Herald, Foster’s Daily Democrat (SAT) Thursday, 4:30pm

Seacoast Sunday (SUN) Wednesday, 4:30pm, retail & class display

Seacoast Funday (TV LISTINGS AND COMICS) Two Tuesdays prior to publication, 4:30pm

Beachcomber Magazine (FRI, SEASONAL MAY – SEPT) Tuesday, 12pm

OPEN RATES (PCI) DOLLAR VOLUME Annually Discount 2,500-5k 10% 5,001-10k 15% 10,001-25k 20% 25,001-50k 25% 50,001-75k 30% 75,001-100k 35% 100,001-135k 40% 135,001-175k 50% 175,001-210k 60%

*Frequency discount +3% per buy added, must run same week.

**HU/EN is forced buy.***Legals are not eligible for

combination rates.

Add color for an additional 15% of the cost of the ad.

Add a Weekly:2 Daily Buy/Sunday, add each weekly for $3.50 pci1 Daily Buy, add each weekly for $5 pci

Non-profit advertisers billed at $25,000 DV level. Additional Ad Enhance charge up to $15 may apply to price of ad

One Daily $24.19 One Sunday $39.14 One Sunday+ME $49.64 Any NH Weekly** $13.19 Any ME Weekly $15.64 All NH Weeklies $31.38 All ME Weeklies $20.64

One Daily +1 weekly $29.19 One Daily +2 weeklies $34.19 One Daily +3 weeklies $39.19 One Daily +4 weeklies $44.19 One Daily +5 weeklies $49.19 One Daily +6 weeklies $54.19

Two Dailies $34.12 Two Dailies +1 weekly $37.62 Two Dailies +2 weeklies $41.12 Two Dailies +3 weeklies $44.62 Two Dailies +4 weeklies $48.12 Two Dailies +5 weeklies $51.62 Two Dailies +6 weeklies $55.12

Retail RatesSMG2016

HOW DOES YOUR CONSUMER SHOP?Media consumption is fragmented today. Make sure you’re putting your ad in the right place.

HOW OFTEN SHOULD YOU ADVERTISE?This depends upon several key points. How thin is your market? How often is the product purchased? How much competition do you have? Other variables include:

IS IT A NEW PRODUCT OR SERVICE? A new product or service will require a high frequency to build awareness.

IS IT A NEW CAMPAIGN?To establish awareness of a new campaign, a higher level of frequency is required. However, an ongoing campaign can use a lower frequency level since it is a “reminder.”

IS THE STORE OR SERVICE DOMINANT IN ITS CATEGORY? A brand that is dominant in its category might require less frequency due to existing higher consumer acceptance levels and a generally higher level of awareness. Consequently, a minor brand will require a higher level of frequency to establish its market position.

BRAND LOYALTY. The higher the brand loyalty in purchasing the product or service on the part of the public, the lower the frequency requirements.

COMPETITIVE STANCE IN THE MARKETPLACE. If the determination is made to meet or beat the competition in the market, then higher frequency is probably needed. Remember that the higher the level of competitive advertising in the market, the higher the frequency required to maintain a share of the voice.

Tipsadvertising

deadlines

Page 5: Advertising Rates and Information

Rates – Price per ad, per insertion. These rates are flat. No other discounts apply.

13 Weeks 26 Weeks 52 Weeks Business Front: 6 col. x 3”, full color included Seacoast Sunday $858 $758 $657 Monday-Saturday $495 $438 $380

Sports Front: 6 col. x 3”, full color included Seacoast Sunday $858 $758 $657 Monday-Saturday $495 $438 $380

Weather Page: 6 col. x 3”, full color included Seacoast Sunday $958 $844 $729 Monday-Saturday $539 $477 $413

Preprint Wrap: full page, 6 col. x 20.5”, full color included Seacoast Sunday $1,299 $1,169 $975

Let Seacoast Media Group’s co-op department help you find unused co-op dollars.

HERE’S HOW IT WORKS:1. Simply write down the names of any product you regularly purchase from a manufacturer or distributor.

2. Record your merchant number next to each product.Let us do the rest! We will:• Research any available co-op dollars you may have.• Report to you our findings within 10 working days.• Assist you in applying the co-op to your advertising schedule.• Produce an end-of-month co-op statement and tear sheets for easy reimbursement.

Non-Profit, Card of Thanks, Funeral Notices and In-Memoriam advertising is billed at the $25,000 Volume Rate. Political ads are billed at open rates; pre-payment required and ads must meet all Federal Election Campaign Act Regulations. Legal Notices, Annual Reports, Bank Statements, Requests for Bids, Bankruptcy Notices and Forbidding Trusts are billed at the open rate or earned contract rates plus $30 per notice internet fee. Notarized Affidavits will be provided for a $5.00 fee.

Special AdvertisingSMG2016

premium placement

co-opadvertising

funeral notices& obituaries

special rates

Available Monday through Sunday

Full color, 2 col. x 3.5” ad.13 week, 26 week or 52 consecutive week contracts available. You pick the day and the publication. Exclusive positioning - only one front page ad each day.Subject to availability.

Rates – Price per ad, per insertion. These rates are flat. No other discounts apply.

front page ads

RATES PRICES ARE PER AD Open 13 wk 26 wk 52 wk

Portsmouth Herald $280 $245 $220 $170

Foster’s Daily Democrat $280 $245 $220 $170

Seacoast Sunday $500 $435 $390 $303

Exeter News-Letter & Hampton Union (FRI) $305 $265 $240 $185

York Weekly (WED) $155 $135 $122 $95

York County Coast Star (THURS) $230 $205 $180 $155

Rochester Times (Thurs) $208 $180 $163 $127

Sanford News (THURS) $208 $180 $163 $127

The Portsmouth Herald, Foster’s Daily Democrat, Exeter News-Letter, Hampton Union, The York Weekly, York County Coast Star, Rochester Times and Sanford News will provide all families with a 125-word standard obituary free of charge.*

The cost of listing services in each paper is $75 for up to 100 words. There will be an additional charge if the service listing appears in another paper or edition. A premium services announcement is available at a rate of $1.50 per word beyond the 100-word limit in the Portsmouth Herald, Foster’s Daily Democrat, Exeter News-Letter and Hampton Union and $1 per word above the limit in The York Weekly, York County Coast Star, Rochester Times and Sanford News.

*If obituary includes service information the services charge of $75 applies.

Rates are flat no other discounts apply. Additional Ad Enhance charge of up to $15 may apply. SMG designed creative subject to additional fees.

Page 6: Advertising Rates and Information

pre-print rates

PRE-PRINT TECHNICAL INFO - The maximum size pre-print that will fit our papers is 10.5” x 12”. The minimum size is 7” x 7”. Single sheets should be on 70 lb. stock or heavier. Minimum insertion fee is $150. Space reservation is 12 days prior to publication. Delivery deadline is 10 days prior to publication. Inserts should be stacked on pallets, strapped and shrink-wrapped. No boxes except for single sheets and postcards. No inserts on Monday. Add 2% to all quantities sent for spoilage.

Insert frequency rates are for a 12 month period.

Zoning is available only in Seacoast Sunday, Portsmouth Herald and Foster’s Daily Democrat.

PRE-PRINT SHIPPING ADDRESS - For Portsmouth Herald, Hampton Union, Exeter News-Letter, York Weekly, York County Coast Star ship inserts to: 111 New Hampshire Avenue, Portsmouth, NH 03801.

For Foster’s Daily Democrat, Rochester Times, Sanford News ship inserts to: 150 Venture Drive, Dover, NH 03820.

For Shared Mail delivered to all non-subscribers in partnership with A.N.N.E. affiliate Eastern Marketing Services (EMS) ship inserts to:Upper Valley Press, Attn: EMS, 446 Benton Road, North Haverhill, MA 03774

Ask about our We Print pricing.

To insert into any carrier-delivered SMG publication Volume: per year 1 6-12 13-26 27-40 41-51 52-78 78+ Cost Per Thousand Home Delivered* $75 $65 $62 $60 $57 $52 $47 *includes all pubs other than YCCS

Volume: Per Year 1 6-12 13-26 27-40 41-51 52-78 78+ York County Coast Star Cost Per Thousand 8.5x11 $60 $57 $55 $52 $51 $49 $47 4 Page $65 $60 $57 $55 $53 $52 $50 8 Page $68 $62 $60 $57 $56 $55 $52 12 Page $75 $68 $65 $62 $61 $60 $57 16 Page $83 $75 $73 $70 $69 $68 $65 20 Page $88 $83 $81 $78 $77 $75 $73 24 Page $96 $91 $88 $86 $85 $83 $81 Direct Mail Inserts, Saturation Mail delivered through A.N.N.E. partnership Volume: Per Year 1 6-12 13-26 27-40 41-51 52+ TMC Cost Per Thousand Single Sheet up to .35oz $72 $69 $65 $59 $55 $51 4 Page up to .55oz $78 $77 $73 $66 $62 $59 8 Page up to .7oz $85 $82 $78 $72 $68 $65 12 Page up to 1.05oz $91 $88 $85 $78 $74 $72 16 Page up to 1.4oz $117 $114 $111 $104 $95 $91 20 Page up to 2.25oz $163 $160 $156 $155 $151 $150 24 Page up to 2.5oz $176 $173 $169 $168 $165 $163

*No other discounts can be applied to pre-print rates, revenue from pre-prints counts towards fulfillment of dollar volume contract with Seacoast Media Group.

Prices based on tabloid size. Print cost only. Content support available at additional cost.

Printed 4 pages 8 pages 12 pages 16 pages 5,500 $1,134 $1,890 $2,365 $3,401 10,000 $1,475 $2,561 $3,366 $4,736 17,500 $2,040 $3,680 $5,033 $6,912 22,000 $2,407 $4,380 $6,064 $8,325 31,000 $3,145 $5,780 $8,123 $11,053 35,000 $3,471 $6,403 $9,038 $12,265 40,000 $3,880 $7,181 $10,183 $13,781 104,500 $9,160 $17,218 $24,943 $33,331

Insertscustom/vendor publications

DISTRIBUTION

To insert into Portsmouth Herald, Foster’s Daily Democrat, Hampton Union, Exeter News-Letter and Rochester Times per 1,000 $30 $30 $30 $30

to insert into York Weekly, York County Coast Star and Sanford News per 1,000 $40 $42 $46 $52

to insert in Total Market Coverage per 1,000 $54 $66 $82 $91

SMG write & edit $350 $350 $525 $700

bindery per 1000 na na $24 $24

$2,000 or 40% deposit, whichever greater, due before print date. The design and pagination of the section is included in the price. All sections printed on 35# premium bright white paper. Prices are subject to change, subject to paper cost.

Page 7: Advertising Rates and Information

CLASSIFIED DISPLAY RATE DESCRIPTION PCI- PER DAY PUBLICATION

All other NH/ME combo $33.15 NH and Maine All other Sunday $26.52 NH Classifieds All other NH open rate $24.31 NH Classifieds All other ME open rate $13.65 Maine Classifieds

EMPLOYMENTRATE DESCRIPTION PCI- PER DAY PUBLICATION Employment NH open $19.95* NH Classifieds Employment NH/ME combo $29.10 NH and Maine Classifieds Employment ME $14.55 Maine Classifieds Employment agency net $37.00 NH and Maine Classifieds Employment agency PU - net $21.00 NH and Maine Classifieds Seacoast Careers/print combo $105** SeacoastCareers.com* Pick up a 2nd day for 25% discount; 3-7th days get 40% discount (must run within 7 days to receive discount)**Forced buy all help wanted display ads run on Seacoast Careers for 14 days and Monster.com for 7

SERVICE DIRECTORY RATE DESCRIPTION PCI- PER DAY MINIMUM BUY PUBLICATION Service Directory NH 13x $11.50 1col x 2” for 13 insertions = $299.00 NH Classifieds Service Directory Sunday $12.48 1 colx2” ad for 4 Sundays = $99.84 NH Classifieds Service Directory NH 30x $8.94 1col x 2” ad for 30 days = $536.40 NH Classifieds Service Directory ME 8 wks $9.00 2 col x 1.5” ad for 8 weeks = $180.00 Maine Classifieds Service Directory ME 26 wks $7.20 2 col x 1.5” ad /6 mos. = $86.400/mo. Maine Classifieds Service Directory ME 52 wks $6.00 2 col x 1.5” ad/ 12 mos. = $72.00/mo. Maine Classifieds

NH CLASSIFIEDS - choose the day and your ad appears in all publications that publish on that day Seacoast Sunday Sunday Portsmouth Herald Mon. - Sat. Foster’s Daily Democrat Mon. - Sat. Hampton Union Fri. Exeter News-Letter Fri. Rochester Times Thurs. (scheduled on Wed.)

ME CLASSIFIEDS include all three York Weekly Wed. York County Coast Star Thurs. Sanford News Thurs.

ClassifiedsSMG2016

display rates

Seacoast Real EstateRates include listings on SeacoastRealEstate.com

open rate 6 issues 12 issues color 2 full facing pages $850 $795 $695 $200 full page $550 $495 $445 $100 1/2 page horizontal $400 $355 $295 $50 back page $750 $695 $650 included quarter page $200 n/a n/a included

Rates for non real estate advertising open rate color full page $325 $100 half page $180 $50 quarter page $95 $25

For online listing customers: a $140 charge is allocated to the Internet to come off of the print price.

Published by Seacoast Media Group See additional listings at

www.seacoastrealestate.com

THE WOODLANDS 3500 Sq Ft five bedroom, four bath home Gracious front entry which boasts soaring ceilings with a NEW palladium window. Oversized kitchen flows into dining area and family room with fireplace. 14 NEW WINDOWS. Spacious home office over two car garage, three full floors of living space, three zoned heating, sunny back yard that abutts 72 acres of conservation land. Fabulous

community recreation center, complete with heated pool, tennis courts, outdoor basketball court and playground. Located just minutes from seacoast beaches and downtown Portsmouth. $499,900

Real Estate

PORTSMOUTH, NH

SEACOAST AND TRI-CITIES

HOMES & HOME IMPROVEMENTJANUARY 2016

Page 8: Advertising Rates and Information

HELP WANTED ONLINE PACKAGESwww.SeacoastCareers.com

Online only single job posting for 30 days – $180

STANDARD LOCAL PACKAGE – Unlimited access to resume database, company profile with link to job listings and four ongoing job slots. 3 months at $188 per month or 12 months at $148 per month

ENHANCED LOCAL PACKAGE – Unlimited access to resume database, company profile with link to job listings and eight ongoing job slots. 3 months at $360 per month or 12 months at $280 per month

Contract advertisers receive a 25% discount off help wanted display rates. Multi Media packages available for recruiting across multiple SMG print and online products, please inquire.

REAL ESTATE ONLINE PACKAGES www.SeacoastRealEstate.com open rate 3 mos. 6 mos. 12 mos. Premium Automatic Post N/A $295 $250 $195 (from ListHub, unlimited listings) Basic Manual Post $169 $130 $118 $107

Single listing for 30 days – $99 Single listing with display ad purchase – $50

Real Estate feed packages available for multiple location offices, please inquire.

CAR/TRANSPORTATIONn AUTO MAX EXPOSURE – Print: 10 line ad for 30 days in

NH classifieds and 4 weeks in the Maine classifieds, 30 days online at Seacoastonline.com/cars for $29.

n AUTO QUICK SALE – Print: 10 line ad for 10 days in the NH classifieds, 2 weeks in the Maine classifieds, 10 days online at Seacoastonline.com/cars for $19.

n ONLINE ONLY Ad 2 days online at Seacoastonline.com/cars with limited text free (must be placed online).

MERCHANDISE n MAXIMUM EXPOSURE – 14 days in NH classifieds,

14 days online, 5 line ad $39.n QUICK SALE AD – 7 days in NH classifieds, 7 days online,

5 line ad $20. n MERCHANDISE FOR SALE UNDER $500 – Single items

under $500. Your 5 line ad runs for 3 days in NH classifieds, 1 issue of ME classifieds and online for 3 days FREE. Must be placed online or mailed.

YARD SALES n NH CLASSIFIEDS – 3 days print and online, 15 line ad for

just $32.40n ME CLASSIFIEDS – 1 day in print, 4 days online, 15 lines

$24.75Buy both NH and ME classifieds for $39.90 (deadline is Tues at 11 a.m.)

HELP WANTEDn ELEVATION PACKAGE – 2 Sundays in Seacoast Sunday,

10 lines of text and 30 days online for $213.50 n EMPLOYMENT FOUNDATION PACKAGE – includes 3

consecutive days NH classifieds, 10 lines of text plus 14 days online for $191.25

n EMPLOYMENT ONLINE ONLY – 30 days includes spotlight upgrade for $199.

REAL ESTATEn MAXIMUM EXPOSURE AD – 5 line ad for 10 days NH

classifieds, 10 days online, $158.50.n QUICK SALE AD – 5 line ad for 7 days NH classifieds,

7 days online, $119.n ONLINE ONLY – 30 days online only, upload photos, $99.

BUSINESS SERVICE DIRECTORYn NH CLASSIFIEDS – 4 line ad runs everyday for 4 weeks in

print and online, cost is $140.n NH CLASSIFIEDS – 4 line ad runs everyday for 8 weeks in

print and online, cost is $264.32.n ME CLASSIFIEDS – 4 line ad runs for 4 weeks in print and

4 weeks online, cost is $84. n MAINE CLASSIFIEDS – 1 week print, 4 lines, 7 days online,

$31.50. Extra lines are $3.50 each. Add your logo or photo to your line ad for just $5

Classifiedsline ad rates online rates

PROGRAM INCLUDES:• Expanded Audience Exposure• Enhanced Inventory features• Complete inventory uploaded daily• Multiple photos• Multiple links to your Web site• No conquest or competitive ads on your detail pages• Prominent contact lead form• Lead management and tracking tools• Email and telephone call tracking • On demand reporting Dashboard• 5 line ads per month

The best way to market your auto inventory online in a dealer friendly marketplace. We will help you increase your profits while protecting and increasing your market share.

FRANCHISE DEALERS $1,295

INDEPENDENT DEALERS100+ cars – $1,09540-100 cars – $79525-40 cars – $595less than 25 cars – $400

Page 9: Advertising Rates and Information

Let’s face it. In today’s electronically driven world, traditional marketing methods no longer are sufficient on their own. A strong digital presence is essential for the success of any business. Propel offers solutions to establish a strong online presence for your business through a variety of products and services that can be tailored to meet your needs.

Pay Per Click (PPC) Campaigns – A dedicated campaign manager will monitor, manage and update your search engine marketing campaigns on Google, Bing or Yahoo! based on your budget. We’ll provide reporting guidance and direct communication to help deliver potential clients to your business.

Search Engine Optimization (SEO) – With millions of searches being performed online every day, it’s important to do everything possible to rank well on search engines. We can optimize your website to translate well to search engines and improve your performance.

Web Design and Hosting – We offer a full line of web development services for our clients. Whether you need a brand new website, a landing page for a pay per click campaign, or just some tweaks and changes made to your existing site, we can accommodate your request. We also provide top of the line hosting services for your website and e-mail with live representatives to assist you.

Reputation Management – Regardless of what line of business you are in, people are talking about you on the web. Marketing Blacksmith offers a reputation management platform that brings reviews and mentions of your business into one centralized location so you can be aware of what is being said about you.

Business Listing Distribution – There are too many listing and directory sites on the internet to count. Erroneous and missing information on your listings will lead to missed opportunities and dissatisfied customers. With listing distribution, one central listing can maintain your visibility across the web.

Social Media Management – Through the use of social media profiles, businesses can maintain free, results driven advertising to customers who have already showed their support. We can build custom profiles for Facebook, Twitter, YouTube and LinkedIn, help you to carve out a social marketing strategy and even maintain your profiles for you.

Email Marketing – Why wait for a customer to come to you? We can help you actively market to your customers through the use of a custom email marketing campaign.

OnTarget Display Network – Online display ads targeted specifically to the customer parameters that you set, placed in premium positions at the top of the websites most visited by your target audience. As a private network, there is no bidding for position or third party placement. Higher viewability than other display networks means greater results and increased return on investment.

HOW IT WORKS:

1CREATE AN OFFER – Using your creative assets and our merchandising team we

will help you create an offer that is sure to generate new customers.

2 PROMOTE THE DEAL – The day your offer goes live we send it via email to our

members (over 15,000), as well as promote it through Seacoast Media Group’s suite of products.

3 CUSTOMERS BUY AND SHARE – A confirmation is emailed to the buyers with

the coupon to redeem at your store. In the mean time, buyers are sharing your offer on Facebook and Twitter.

4 YOU GET CASH AND CUSTOMERS – At the end of the deal, you get money and a

LOT of new customers.

Limelight Deals is a way to promote your business—Risk Free! There are no up-front fees to participate. It’s a profit sharing venture so we make money only if you make money. In addition to the revenue you can generate through Limelight, your business will also benefit from the comprehensive advertising campaign we implement to promote your deal. Your offer will be advertised in our print and online products, emailed to our subscriber list and published to various social networks such as Facebook and Twitter. With no risk and huge rewards, call today to become the next Limelight Deal!

For more information, please call 866-344-7716 or email [email protected].

Online at www.LimelightDeals.com

SMG2016 Digital Marketing

advanced audience marketing