2015 | Corporate Profile

OUR COMPANY

PROFILE HISTORY

KEY FIGURES STRATEGY

HUMAN RESOURCES

INSTITUTE

PARTNERSHIPS / ALLIANCES

OUR COMPANY

V. KAFKAS S.A. In recent years V. Kafkas S.A. has been one of the most dynamic Greek companies in the electrical and light fittings sector, with an unrivalled volume of sales which amounted to 99.3m Euro in 2014.

Our Company

1975

Founding of V. KAFKAS

V. KAFKAS S.A. Inaugurates its private

premises

3

1989

1982

4 5

1996 2000

History

History

V. KAFKAS S.A. comes first in sales of electrical

goods in Greece.

600 Employees The company becomes a full member of the European FEGIME Group

Establishment of Kafkas Institute of Training & Development

2003 2005 2007 2014 2010

2004 2012 2013

10 14 18 29 45

2006

Manufacturing plant acquisition for the design and assembly of Electrical Switchboards

2nd Manufacturing plant acquisition for the design and assembly of Electrical Switchboards

KEY FIGURES

Key Figures

Sales Increase

50,32

61,8 68,34 70,41

75,6 76,17 82,47 86,11

99,3

0,00

20,00

40,00

60,00

80,00

100,00

120,00

2006 2007 2008 2009 2010 2011 2012 2013 2014

in mil. €

32% Market Share

16 18

21 26

29 31 34

39

Key Figures

45

Electrical and industrial goods

Other

Installation Materials

Luminares and lamps

Electrical Switchboards

Structured cabling and telecommunications

Product Portfolio

32%

28%

30%

SOURCE 2014

1% 4%

5%

Key Figures

The Market

78%

22%

Industry

Commercial

Buildings

Infrastructure

SOURCE 2014

Key Figures

Residential

STRATEGY

Strategy

Strategy

Our Values

Trust & Respect We develop the abilities and skills of our people, encourage their enthusiasm and drive, and head towards the future with respect and mutual trust. The diversity of our people and our confidence in their abilities and potential are the driving force of our company. . We work together we become stronger We join forces to achieve a common goal: the continued success and growth of our company. By cooperating closely in an honest and constructive manner, we combine our individual skills and talents to make a difference. We support each other and make a great team!

Strategy

Our Values

Passion for excellence & constant improvement We set challenging goals and aspire to grow on a personal and corporate level. Committed to excellence and professional development, we embrace change and innovation to successfully cope with today’s constantly changing economic, social and technological environment. We are agile, flexible & effective We operate in a flexible, effective and timely manner to tackle today’s complex challenges. We are leaders and trendsetters; always a step ahead.

Key strategic pillars

Profitable growth We streamline our organization and develop strategic alliances to boost our profitable growth.

Optimal resource management We work continuously on improving the company’s management systems, increasing productivity and the quality of our services, in order to ensure maximum efficiency and the best possible use of company resources.

Synergies and collaborations We pursue leverage and synergy opportunities across the whole company, and pursue corporate partnerships with both suppliers and customers that generate added value.

Exploiting new technologies We identify and combine new technologies to provide integrated energy efficiency solutions – playing our part in protecting the natural environment.

Strategy

Our Vision

Our vision is to remain the preferred

and undisputed choice of our

customers in the electrical equipment

market by offering them added value

through consistent investments in

human resources development, by

identifying and taking advantage of

opportunities that arise in a constantly

changing financial and technological

environment and, ultimately, by

promoting and supporting innovative

solutions.

Strategy

Human Resources 662 employees, drawing on many years of

experience and training, but mainly

distinguished by their passion, loyalty and

dedication to the company’s principles and

values

KAFKAS S.A. has no more valuable asset

than its people. Ever since the company was

established it has been setting up capable

and dynamic working teams – improving

workforce efficiency and increasing

employee productivity.

Our objective is to supplement the initial

training of our staff with ongoing procedures

for the improvement and enhancement of

their skills. We make ongoing investments in

the professional and personal development

of our personnel, with continuous training

programs that help them acquire new

knowhow and develop their talents and skills.

Human Resources

Innovation

Vocational Training Service

The Kafkas Institute of Training & Development is a model initiative set up by KAFKAS to provide specialist training programs. Offers knowledge and resources to company customers and to all those interested in acquiring better opportunities for career advancement. The courses are designed for: • Electricians • Engineers, architects, builders, maintenance engineers • Students • Companies and all those keen to enrich their knowledge and skills

Innovation

We continually invest in the professional training and development of our people to consistently offer added value and innovative solutions to our customers. Our in-house training programs cover 4 key areas: Products and New Technologies Procedures Sales Techniques Management & Business

In-House Training Programs

Partnerships/Alliances

On 1/1/2013 V. KAFKAS S.A. became a full member of the FEGIME Group – an alliance of European companies dealing in electrical equipment technology. The FEGIME Group does business in 17 countries in Europe. It has 190 corporate members with approximately 950 outlets selling electrical equipment. The main objectives of the FEGIME Group are the exchange of best practices and know-how among members and the improvement of relations between its trader members and the leading European suppliers.

OUR ACTIVITIES

BUSINESS DEVELOPMENT

SALES NETWORK

LOGISTICS SUPPLIERS

CUSTOMERS

REFERENCES

Business Development

B2B Sales 16 Account Managers, focused on fully

meeting major customer requirements,

exploring current needs and monitoring

the progress of supplied solutions.

B2B Presales 12 Presales Engineers & 40 Technical

Experts support the sales department

as part of our mission to provide fully

integrated services to our customers.

Responding to customer requests within

48 hours is the cornerstone of service

excellence.

Business Development

Lighting The Lighting Department provides

professional lighting design services to

commercial and residential projects

based on a 4 phase process:

1. Customer requirements

2. Main concept

3. Technical specifications

5. Technical support and supervision of

completed installations. Projects Equipment & Services KAFKAS department that handles

selected projects, providing inter-

departmental and major supplier

coordination to ensure time and cost

effective project implementation.

Business Development

Energy Solutions & Industry Implementing the company’s strategy,

the Energy Solutions & Industry

department addresses contemporary

challenges through responsible business

practices.

The Energy Solutions & Industry

department designs diverse applications

to maximize return on investment for the

investor, assure flexibility and ease of

application for the installer and ensure

operational reliability for the user. Utilities Department that exclusively handles the

preparation and submission of public

tender proposals.

Business Development

2 Switchboard production plants Design and production of superior

quality products – low and medium

voltage switchboards – based on

project-specific requirements and

specifications.

Switchboard components and cabinets

are sourced from the world’s leading

manufacturers of branded electrical

equipment. As a result, every

switchboard produced is an integrated

and fully functional unit certified by top

European testing centers.

Production of 6,900 switchboards

annually.

Sales Network

CORFU

KOZANI

THESSALONIKI 3 STORES

IOANNINA

TRIKALA

LARISA

LAMIA

PATRA 2 STORES

KORINTHOS

CHALKIDA

ATTIKI 20 STORES

KALAMATA SPARTI

CHANIA RETHYMNO IRAKLEIO

KOS

RHODES

ARGOS

AGRINIO

NEA MOUDANIA

Stores

Nationwide coverage across

Greece with 45 stores / 20 in

Attica

One Stop Shop

Excellent service provided by

expert staff – We deal with

7,000 customers every single

day

Wide range of products

providing integrated solutions

(total solution approach)

49.000 m² of floor space in our

stores

LESVOS VOLOS

Logistics

Logistics

40 trucks, forming the company’s own fleet

42,130 deliveries of materials each year

Dispatch & same-day delivery of materials

Service

6 Warehouses - hubs

Suppliers

Our key Suppliers

More than 300 suppliers

Suppliers

Suppliers

Suppliers

Customers

Our main Customers

125.000 Customers

Customers

Customers

References

References

References

LAFARGE GROUP

The project objective

Supply of electrical MRO material for the

Lafarge Group and Lafarge Cement.

Location

3 cement plants and 45 aggregate plants.

Benefits

Dispersion of network across Greece

Logistics centers in provinces

Automation of order processing using

SAP IT system

Central management through B2B pre-

sales section of offer requests

Product range

Agreement on MRO product prices on

annual basis.

UNILEVER The project As part of its environmental commitment and in order to reduce its energy footprint, Unilever Hellas asked our Lighting Department to upgrade the lighting systems in the company’s new offices. The solution Focusing on fully meeting office space lighting requirements while achieving maximum energy efficiency, we used LED technology lighting fixtures for excellent performance and energy savings. The result We successfully met performance and lighting quality requirements while reducing energy costs by 45% compared to a conventional fluorescent lamp solution. The initial investment for the 765 LED luminaires is amortized in less than 2 years.

References

DIVANI APOLLON PALACE & THALASSO The project The Divani Apollon Palace & Thalasso Resort asked us to prepare a lighting cost and energy optimization plan. Given the round-the-clock hospitality operation and the resulting high energy costs, the top priorities were energy savings and lighting cost reductions. The solution We recommended the replacement of all incandescent and halogen lamps with LED technology lamps. The result We achieved energy savings of about 80% thanks to the long life, low energy consumption, high performance and advanced technical specifications of the recommended lamps. The expected payback period for the initial investment was reduced to 11 months. We delivered excellent and long lasting lighting quality by using branded, quality assured products.

References

ΙΝΤΕRSPORT The project & the need

Lighting which offers reliable solutions in

terms of customer movement and

orientation, as well as safety and

rational use of electricity. The design

also contributes to higher sales through

the effective showcasing of products,

while creating the appropriate

atmosphere, showing goods in their true

colors and illuminating to best

advantage their form and texture.

The lighting scheme works hand in hand

with the architecture and décor, is easy

to maintain and sufficiently versatile to

allow future changes in the layout of the

venue.

References

FRIESLAND CAMPINA The project Friesland Campina Hellas SA asked our Lighting Department to undertake the energy upgrading of the production floor, offices and common use areas at the company’s plant in Patras. The solution Considering the specific production area requirements, we replaced the existing equipment with LED technology lighting fixtures, meeting demanding temperature and lighting requirements. The result The replacement of 440 lighting fixtures in all aforementioned areas resulted in energy savings of over 60% and a 2-year payback period.

References

OUR COMMITMENT

OUR PEOPLE AND THE WORLD AROUND US

DISTINCTIONS AND AWARDS

Our people and the world around us

As a leading player in its sector, well aware of the responsibilities that come with its role, KAFKAS has

incorporated a range of CSR practices in its overall strategy.

Through a variety of actions and programs, the company secures a number of tangible benefits for its

employees, local communities and the environment.

Transparency and clear operating procedures

A creative work environment

Respect for human values

Support for green entrepreneurship

Ongoing human resources development using the latest

training techniques - 17,700 hours of training

Active measures to protect the environment – one of the company’s key priorities

CSR

Awards and Distinctions

TÜV AUSTRIA HELLAS for managing product quality in accordance with ISO 9001:2008 | TÜV AUSTRIA HELLAS for its environmental management in accordance with ISO 14001:2004.

True Leader (2011-2012) | Business Leaders in Greece (2007-2012) | Strongest Companies in Greece (2010- 2012) | The most

profitable companies in Greece (2005, 2013) | EFQM committed to excellence | «ΑΙΕΝ ΑΡΙΣΤΕΥΕΙΝ»: "Ever to Excel“ (2012) | Great Place to Work (2014)

Stores Today

Store Concept 2020

Head Office 1st km Markopoulou Ave., Peania, Greece Τ +30 216 300 3000 | F +30 216 300 3100 www.kafkas.gr | info@kafkas.gr