2013 ADDY AwardsHow to Enter The ADDYS

Did You Know? ADDYs originated in Miami in 1960 and was

adopted nationally in 1968 Because of you the ADDYs is the largest creative

competition in the world.– 6 time larger than Cannes– 3 times larger than the Clios

It’s All About The Work The creative idea and how well it is

executed

The size of the agency or the budget doesn’t matter

Who Should Enter? YOU should!

−If you are in business, you are in advertising

−If it’s advertising, there is a place for it in the ADDYs

Why Enter? Money for your business Attention for you and your clients Retains clients and brings in new ones Promotes industry esteem in your market Keeps creatives motivated Award-winning work translates to more

effective work Portfolio builder and door opener

What’s The ROI? Makes recruitment easier Gives your agency confidence Clients love awards! Prospects need innovation, innovation is

rewarded in creative shows...do the math Competition makes you better Keep business local Great feeling when your small market ad beats

out a large market

Beyond Winning Awards are a symbol of a bigger picture

– Takes creativity in this cluttered media environment to engage your target audience

Takes more than just winning– Can’t sit back and wait for the phone to ring

Promote yourself!– What you do after you win is just as important as what

you did in creating the piece that won

Beyond Winning Submit press releases to industry relevant publications for

the type of client you won for– Boosts your client– Gives you credibility in that industry

Don’t wait for potential clients to search you out, let them know you are out there

Do what you do for your clients...– PROMOTE, PROMOTE, PROMOTE

What Wins? Superior execution, attention to detail, and originality Judges look for the BEST work in THIS market Execution: photography, typography, layout, printing,

sound clarity, etc Details: every word, every frame, every link Originality: most important, may even overcome mediocre

execution Be memorable: edgy or heartfelt, funny or bizarre, tap into

emotions

So What Should You Enter? Ask yourself…

Would I put this in my portfolio? Would I show this to a potential clients? Would this be included on my demo reel?

Ask people around you... Co-workers: But be careful, every baby is the most beautiful baby in the world Clients: It can be very enlightening

Enter pieces in multiple categories Single and campaign Full-page versus partial-page within reason Elements: photos, illustrations, animations, logos Multimedia campaign

Multiple entries + Multiple wins = >Best of Show chances

Eligibility Requirements NEW creative January 1, 2012 – December 31, 2012 Paid creative services

– Except Public Service, Advertising for the Arts & Sciences, and Industry Self-Promotion

Enter in the market where it was CREATED

Silver Forwarding Best kept secret to winning All different judges All different perspective Many national winners have received only

a silver at the local level

Getting Started

New ADDY entry software for 2013

Log ontohttps://enter.addyawards.com

Register

Register

Register

Register

Once you login this page will appear with entry details.

This page also contains the steps you will use to enter.

Entry Process

Entry ProcessFill out an entry form for each entry.

You must save the entry before continuing with the entry information and other tabs.

Entry Process

If the entry is a campaign, make sure you indicate what types of media and how many are in each media in the “Media Type” box.

It is very important that you include the date the entry first appeared and the method of distribution.

If the entry is a campaign list the methods of distribution.

When you add credits make sure you proof!!! If it is wrong here it will be wrong on the certificates and in the

credits in the show! Can you spot the errors?

No more pesky CDs to worry about

Do NOT finalize entry until you are ready to print manifests. Once finalized no more changescan be made to the entry.

The software will not let you finalize the entry until all required elements are are included.

Manifest You will need to print out the Manifest

Form and bring it with you when you enter. The Manifest will show what you have

entered and how much you owe. Make sure you sign and date the back of

the Manifest Form.

ManifestWhen you have all of your entry forms finished, click on “Pay Now” to print out the Manifest Form.

Manifest You will need to print

out the Manifest Form and bring it with you when you enter.

The Manifest will show what you have entered and how much you owe.

Make sure you sign and date the final page of the Manifest Form.

Preparing Your Entries Place the entry behind the D4

entry form in the clear envelope provided.

Include TWO (2) copies of the entry form and affix an entry label to the back of the entry.

What’s New In 2013Digital Advertising

Websites, B-to-B−32A Products−32B Outlets−32C ServicesWebsites, Consumer−33A Products−33B Outlets−33C ServicesMobile Websites−34A Products−34B Outlets−34C Services

Micro Sites− 35A Products− 35B Outlets− 35C ServicesSocial Media− 36A Single Platform, B-to-B− 36B Single Platform,

Consumer− 36C CampaignApps− 37A Tablet− 37B Web-based (Browser)− 37C Mobile (Phone)

What’s New In 2013Digital Advertising

(cont)Advertising and Promotion− 38A Banners, Rich Media− 38B Banners, Standard− 38C Email− 38D Games− 38E Annual Report− 38F PodcastsVideo− 39A Webisodes− 39B Internet Commercials− 39C Branded Content

60 seconds or less− 39D Branded Content

more than 60 seconds

Multimedia DVD− 40A B-to-B− 40B Consumer− 40C CampaignCampaign− 41 Campaign (for categories

32A-40C)

What’s New In 2013 Television

– 49 Informercials Advertising For Arts & Sciences

– 57D Digital Advertising Public Service

– 64D Digital Advertising Advertising Industry Self Promotion

– 69G Digital Advertising

What’s New In 2013

Elements of AdvertisingCopywriting− 72 CopywritingVisual− 73A Logo− 73B Illustration, Single− 73C Illustration, Campaign− 73D Photography, Black &

White− 73E Photography, Color− 73F Photography, Digitally

Enhanced− 73G Photography, Campaign− 73H Animation or Special

Effects− 73I Cinematography

Sound− 74A Music Only− 74B Music with Lyrics− 74C Sound DesignDigital Creative Technology− 75A Interface & Navigation− 75B Responsive Design− 75C GPS & Location

Technology

Rule Changes for 2013 All video and audio assets for ADDY Awards entries

must be submitted as digital uploads via the online ADDY software.

DVDs and CDs are NO LONGER ACCEPTED and will not be judged.

Acceptable digital formats for video are, .mov, .mpg, .mp4, .wmv

Acceptable audio files are .mp3, .wav, .wma. File uploads are limited to 100mb for video and 5mb

for audio.

Technical Requirements Video Sales Presentations & Infomercials

– Must submit an edited representative content of NO MORE THAN five minutes in length. The edited entry must be uploaded as a digital video file.

Digital Advertising– Judging will be done online, using the URL whenever possible.

URLs should not require any username or password for access. In cases where this already exists, the entrant should create an independent URL. URLs, banners and menus must not contain any references to the entrant.

Technical Requirments Non-Traditional Advertising

– Entries in this category may also be accompanied by a written or digital (video) summary not to exceed 250 words (written) or 90 seconds (video). Digital summaries must be submitted by uploading the video file via the ADDY online entry software.

Additional Rules If it is Public Service, Industry Self-Promotion, or

Arts/Sciences it can not be entered anywhere else Elements must be entered by the original creator of

the element Very detailed descriptions of what fits where in

software Digitally enhanced photography, must show original Elements of Advertising must show how it was used in

ad

Reminders JPGs or PDFs of ALL Print Work – Entrants will be expected to upload a JPG or

PDF of each print entry at the time the entry is submitted.

– Why? • For the show and winners book.

Things To Remember Do not send original or irreplaceable artwork. It will

NOT be returned. Pieces entered into Advertising for the Arts & Sciences,

Public Service or Industry Self-Promotion cannot be entered in any other category.

Each Elements of Advertising entry must include a sample, showing how the element was actually used.

DVDs and CDs are NO LONGER ACCEPTED (except in Categories 40 A, B & C), and will not be judged.

Do not put labels on the CDs & DVDs. Use a CD/DVD safe pen to write entry

numbers on disc.

What NOT To Do Enter that invitation with the event date in 2011. Show up on Deadline Day without your manifest or

check. Cover up that typo with White-Out and hope the

judges don’t notice. Show up on Deadline Day with entries in hand and say

“How do I do this”? Mount your entries on illustration board. Leave slates on your broadcast entries.

Online Entry Tips Start early!!

You can add and/or delete all the way up to the entry deadline Do NOT finalize your entry until you are ready to submit. Once

finalized it cannot be changed or edited.

Make sure all contributors are properly credited

Check spelling

Remember, the information in the system is used for the Winners’ Book, Show Reel, Winners’ Certificates and Press Releases It is your responsibility to make sure it is correct

SAVE after every page

Entry Day Before you head out the office door on that fateful

deadline day make sure you have:

– Your Entries– Your Manifest– Method of Payment

(check, credit card, first born)

GOOD LUCK!

And, Finally… ADDYs is supposed to be fun! Strut your stuff, show off your talents, impress

your clients, celebrate your staff If you’re not a member...JOIN!– Entry fees are discounted for AAF members!

Questions?

addys@4aaf.com

http://4aaf.com/addys