2013 mid-michigan addy® awards winners book

WINNERSBOOKTWENTY THIRTEEN ADDY AWARDS COMPETITION

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2013 Mid-Michigan ADDY® Awards Winners Book 3

The Mid-Michigan ADDY Awards presentation is a celebration of the creative work that our region has produced over the past year. Presented by the American

Advertising Association, the ADDYs represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types.

This year, over 300 pieces of work were entered in to the Mid-Michigan competition with 178 winners! The number of professional and student entries this year was

the highest in recent history and represents work created for both local and national clients. We hope you enjoy this showcase of wonderful and exceptionally creative

talent in mid-Michigan!

MIDMEN

THE 2013 MID-MICHIGAN ADDY® AWARDS

MEET THE 2013 JUDGES

JIM HAUSFELD Creative Director The Ohlmann GroupOHLMANNGROUP.COM

PETER O’CARROLL President & Creative Director O’Carroll GroupOCARROLL.COM

MONIKA ROYAL-FISCHER Partner, Marketing & Sales The All Night PartyTHEALLNIGHTPARTY.COM

As his title suggests, Jim lends his direction to The Ohlmann Group’s creative department. A copywriter and broadcast producer by

trade, he also helps guide the vision of the Ohlmann Group’s web, print, and other media creative. Through the years, he’s collected

over 100 local, regional, and national advertising awards, including a National ADDY Award and an International Radio and Production

RAP Award. Jim is a two-year Past President and current board member of AAF-Dayton, a Dayton Business Journal “40 under 40”

winner, and he was awarded the prestigious American Advertising Federation Silver Medal in 2009. He’s served on the boards for

The Epilepsy Foundation of Western Ohio and Better Business Bureau. And once, in a moment of wild abandon, he piloted a blimp.

Peter O’Carroll lives in Lake Charles, Louisiana. He has worked in the advertising profession since 1978, wearing many hats on the

creative and business sides. Peter looks forward to work each day at the O’Carroll Group, where he serves a variety of local, regional

and national clients. Peter is a founding member and multiple past president of AAF–Lake Charles and a past member of the AAF’s

Tenth District Executive Committee. He holds a Master of Journalism degree from Louisiana State University, and often teaches

advertising and public relations courses at McNeese State University in Lake Charles.

Monika has been involved in the advertising industry since graduating from the University of Cincinnati before the millennium. As a

partner in a growing music licensing and marketing firm called The All Night Party, Monika is responsible for working with potential

and current clients to develop outcome-based marketing strategies, provide creative and project supervision, write copy and source

music from the company’s own catalog and library. Outside of work, Monika is the Marketing Chair for the Cincinnati Symphony

Volunteer Association and Vice-Chair of Marketing for the Junior League of Cincinnati.

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4 2013 Mid-Michigan ADDY® Awards Winners Book 2013 Mid-Michigan ADDY® Awards Winners Book 5

SILVER ADDY AWARDAudio / Visual Sales PresentationENTRANT: MessageMakers | ADVERTISER: GreenStone Farm Credit Services | TITLE: GreenStone FCS Introduction | CREDITS: Tom Lietz, Producer/Director; Tim Whalen, Motion Graphics Artist; Adam Cate, Videographer; Ian Busch, Videographer

SILVER ADDY® AWARDPublication Design / Series ENTRANT: Redhead Design Studio | ADVERTISER: Michigan State University College of Veterinary Medicine TITLE: Perspectives 2012 Cover Series | CREDITS: Kristen Lare Flory, Collaborator

SILVER ADDY® AWARDPublication Design / Magazine ENTRANT: Redhead Design Studio | ADVERTISER: Michigan State University College of Veterinary Medicine TITLE: Perspectives Summer 2012 CREDITS: Kristen Lare Flory, Collaborator

GOLD ADDY® AWARDPoster / SingleENTRANT: Remind Creative | ADVERTISER: Lansing Derby Vixens | TITLE: Lansing Derby Vixens June bout Poster | CREDITS: Steve Jencks, Illustrator

GOLD ADDY® AWARDPoster / SingleENTRANT: Lansing Community College ADVERTISER: Lansing Community College TITLE: Golden Gate Bridge 75th Anniversary poster CREDITS: Bruce Mackley, Illustrator

GOLD ADDY® AWARDAnnual Report / Four-ColorENTRANT: Michigan State University | ADVERTISER: Michigan State University Office of the President | TITLE: Michigan State University President’s Report CREDITS: Cindy Lounsbery, Graphic Designer; Deon Foster, Interactive Designer/Developer; Susan Holloway, Director of Marketing Communications; Meredith Mescher, Writer/Editor; Carla Freed, Senior Marketing Communications Manager; Kurt Stepnitzk, Senior Photographer; Derrick Turner, Multimedia Specialist; Greg Kohuth, Visual Journalism Producer

SILVER ADDY® AWARDAnnual Report / Four-ColorENTRANT: Redhead Design Studio | ADVERTISER: Capital Area Michigan Works! TITLE: Connect Effect | CREDITS: Andrea Kerbuski, Collaborator

SILVER ADDY® AWARDBrochure / CampaignENTRANT: Michigan State University | ADVERTISER: Michigan State University / Office of Admissions TITLE: Michigan State University Admissions Viewbook CREDITS: Cindy Lounsbery, Graphic Designer; Pam Jennings, Senior Marketing Communications Manager; Susan Holloway, Director of Marketing Communications; Meredith Mescher, Writer/Editor; Kurt Stepnitz, Senior Photographer; Derrick Turner, Multimedia Specialist; Greg Kohuth, Visual Journalism Producer; Carla Freed, Senior Marketing Communications Manager

GOLD ADDY® AWARDStationary Package / Flat PrintedENTRANT: Redhead Design Studio | ADVERTISER: Fenner Nature Center TITLE: Fenner Stationary System

GOLD ADDY® AWARDAnnual Report / Four-ColorENTRANT: Michigan State University / College of Education | ADVERTISER: Michigan State University / College of Education | TITLE: Ready. Learn. Lead. | CREDITS: Anthony Cepak, Art Director/Graphic Designer; Nicole Geary, Communications Director

SALES PROMOTION

COLLATERAL MATERIAL

JUDGE’SCHOICE

BEST OFSHOW



SILVER ADDY® AWARDOut-Of-Home / CampaignENTRANT: Adams Outdoor Advertising | ADVERTISER: Mayberry Homes TITLE: Mayberry Homes Campaign | CREDITS: Dan Holmes, Account Executive; Tracy Keck III, Art Director

SILVER ADDY® AWARDCampaign / Four-ColorENTRANT: Pace | ADVERTISER: Capital Region International Airport TITLE: Fly Lansing - Travel Simplified | CREDITS: Aaron McCall, Art Director; Jill Holden, Account Manager; Bobby Jereb, Production Artist; Seth Barnhill, Copywriter

SILVER ADDY® AWARDSpecial Event Material / CardENTRANT: CiesaDesign | ADVERTISER: The Christman Company | TITLE: Christman Holiday Card | CREDITS: Chris VanWyck, Creative Director, Designer, Account Manager

SILVER ADDY® AWARDSpecial Event Material / CampaignENTRANT: Pace | ADVERTISER: United Dairy Industry of Michigan | TITLE: Run Hard. Drink Smart. | CREDITS: Aaron McCall, Art Director; Roni Rucker Waters, Account Manager; Carole Tuckey, Production Manager; Dan Wallack, Copywriter; Bobby Jereb, Production Artist; Laura Flugga, Web Designer & Developer

SILVER ADDY® AWARDSpecial Event Material / CampaignENTRANT: Pace | ADVERTISER: Capital Region International Airport | TITLE: Fly Lansing - Common Ground Sponsorship | CREDITS: Aaron McCall, Art Director; Seth Barnhill, Copywriter; Bobby Jereb, Production Artist; Jill Holden, Account Manager; Carole Tuckey, Production ManagerSILVER ADDY® AWARD

Brochure / CampaignENTRANT: University Advancement Michigan State University ADVERTISER: University Advancement Michigan State University TITLE: University Advancement Collateral Materials

SILVER ADDY® AWARDPublication Design / CampaignENTRANT: Redhead Design Studio | ADVERTISER: Vacant | TITLE: Blind Tiger Campaign | CREDITS: The Vacant Team

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GOLD ADDY® AWARDConsumer, LocalENTRANT: CiesaDesign | ADVERTISER: Potter Park Zoo | TITLE: Potter Park Zoo Big Zoo Party | CREDITS: Chris VanWyck, Creative Director / Designer / Account Manager

SILVER ADDY® AWARDConsumer, LocalENTRANT: Pace | ADVERTISER: Physicians Health Plan | TITLE: With You CREDITS: Aaron McCall, Art Director; Seth Barnhill, Copywriter; Julie Petri, Account Man-ager; Bobby Jereb, Production Artist; Laura Flugga, Web Designer & Developer; Rasikas Films, Video Production

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GOLD ADDY® AWARDWebsites, Consumer / Services ENTRANT: Redhead Design Studio ADVERTISER: The Ave TITLE: The Ave Website

SILVER ADDY® AWARDWebsites, Consumer / Services ENTRANT: CiesaDesign ADVERTISER: Michigan Economic Development Corporation TITLE: Michigan.org Website CREDITS: Kevin Liuzzo, Web Designer, Creative Director; Nathan Houghton, Graphic Designer; Thomas Ro, Web Developer; Brian Azar, Account Manager

SILVER ADDY® AWARDWebsites, Consumer / ServicesENTRANT: CiesaDesign | ADVERTISER: MSU Department of Art & Art History | TITLE: Art.msu.edu Website CREDITS: Chris VanWyck, Creative Director; Thomas Ro, Web Developer; Dottie Zimmerman, Web Designer; Kate Pleskac, Account Manager

SILVER ADDY® AWARDWebsites, Consumer / OutletsENTRANT: CiesaDesign | ADVERTISER: Barfly Ventures LLC | TITLE: Grand Rapids Brewing Co. Website CREDITS: Chris VanWyck, Creative Director, Account Manager; Kendra Barrett, Web Designer; Nathan Houghton, Web Developer; Kate Pleskac, Account Manager

GOLD ADDY® AWARDWebsites, Consumer / OutletsENTRANT: Rizzi Designs | ADVERTISER: Red Haven Farm to Table | TITLE: Eat Red Haven Website CREDITS: Rochelle L. Rizzi, President & CEO; John K. Addis, Director of Art & Media; Tony Sabo, Senior Media Developer; Nina Santucci, Principal, Eat Red Haven

SILVER ADDY® AWARDWebsites, Consumer / ServicesENTRANT: Michigan State University | ADVERTISER: MSU Communications and Brand Strategy | TITLE: MSU Today CREDITS: Deon Foster, Interactive Designer/Developer; Heather Swain, Vice President for Communications and Brand Strategy; Carmen Crist, Director of Research, Planning, and Analysis; Lisa Mulcrone, Content Integration Manager and Editor; Steve Warner, Web Applications Developer; Meredith Mescher, Writer/Editor; Susan Holloway, Director of Marketing Communications

SILVER ADDY® AWARDWebsite / Consumer Flash / ServicesENTRANT: MessageMakers | ADVERTISER: Michigan State Medical Society TITLE: The True Cost of Defensive Medicine | CREDITS: Andy Doerr, Artist/Graphic Designer; Matt Penniman, Writer

GOLD ADDY® AWARDMicro Sites / ServicesENTRANT: Gravity Works Design & Development | ADVERTISER: Michigan State University College of Communication Arts & Sciences | TITLE: MSU College of Communication Arts & Sciences Holiday Website | CREDITS: Heather Buchel, Front-End Developer; Steve Jencks, Senior Creative Designer; Amelia Marschall-Miller, Creative Director

GOLD ADDY® AWARDAdvertising and Promotion / Annual Report ENTRANT: Michigan State University | ADVERTISER: MSU Office of the President | TITLE: MSU President’s Report 2011 Website | CREDITS: Deon Foster, Interactive Designer/Developer; Michael VanPutten, Senior Marketing Communications Manager for Web and New Media; Susan Holloway, Director of Marketing Communications; Eric Samson, Web Developer; Meredith Mescher, Writer/Editor

SILVER ADDY® AWARDVideo / Commercials ENTRANT: Rizzi Designs | ADVERTISER: ASK | TITLE: A Different Kind of Company | CREDITS: Rochelle L. Rizzi, President & CEO; John K. Addis, Director of Art & Media; Tony Sabo, Senior Media Developer; Michael Maddox, President, ASK

DIGITAL ADVERTISING

BEST OFSHOW


LUCKYSTRIKE

“IT’S TOASTED”

C I G A R E T T E S


SILVER ADDY® AWARDLocal (One DMA) / 0:30ENTRANT: Lansing Community College | ADVERTISER: Lansing Community College | TITLE: Start Here, Get There | CREDITS: Dan Hartley, Producer/Director; Ahptic Film and Digital, Production Company

GOLD ADDY® AWARDVideo / Branded content, 60 seconds or lessENTRANT: Rizzi Designs | ADVERTISER: The Oldham Project TITLE: The Oldham Project Gala Video CREDITS: Rochelle L. Rizzi, President & CEO; John K. Addis, Director of Art & Media; Terri Shaver, Executive Director, The Oldham Project

SILVER ADDY® AWARDLocal (One DMA) / 0:30ENTRANT: Pace | ADVERTISER: Physicians Health Plan | TITLE: With You TV Spot | CREDITS: Aaron McCall, Art Director; Seth Barnhill, Writer/Producer; Julie Petri, Account Manager; Carole Tuckey, Production Manager; Rasikas Films, Video Production

SILVER ADDY® AWARDVideo / Branded content, 60 seconds or lessENTRANT: Harvest Creative Services ADVERTISER: Amway Nutrilite TITLE: Is Kurt Warner Coming Back To Pro Football?

SILVER ADDY® AWARDVideo / Branded content, 60 seconds or lessENTRANT: Ahptic Film & Digital | ADVERTISER: MEA TITLE: Football Kids, Not CEOs | CREDITS: Matt Martyn, Producer

SILVER ADDY® AWARDVideo / Branded content, 60 seconds or lessENTRANT: Lansing Community College | ADVERTISER: Lansing Community College | TITLE: 15,000 Facebook Likes | CREDITS: Dan Hartley, Producer/Editor/Actor

GOLD ADDY® AWARDLocal (One DMA) / CampaignENTRANT: Such Video, Inc. | ADVERTISER: Spartan Dealer Group | TITLE: “Cupcake” & “Sled”

TELEVISION

SILVER ADDY® AWARDLocal (One DMA) / 0:30ENTRANT: Ahptic Film & Digital | ADVERTISER: Azzi Jewelers TITLE: Azzi Female | CREDITS: Matt Martyn, Producer

BEST OFSHOW



SILVER ADDY® AWARDRegional/National TV, Single Spot / Services ENTRANT: Pace | ADVERTISER: Firstbank | TITLE: People Like Me TV Spot CREDITS: Carly Schiff, Account Executive; Such Video, Video Production; Harvest Creative Services, Audio Production; Alyson Newby, Copywriter; Rob Wesson, Associate Creative Director

GOLD ADDY® AWARDBroadcast/Electronic/Digital: Audio / Visual ENTRANT: Michigan State University| ADVERTISER: MSU Communications and Brand Strategy | TITLE: MSU Broad Museum Video | CREDITS: Anthony Siciliano, Producer/Videographer/Editor

GOLD ADDY® AWARDSingle Medium Campaign ENTRANT: Michigan State University | ADVERTISER: MSU Media Sandbox | TITLE: MSU Media Sandbox Poster Series | CREDITS: Maral Minassian Zakharia, Assistant Professor

SILVER ADDY® AWARDRegional/National TV, Single Spot / Services ENTRANT: Harvest Creative Services | ADVERTISER: Auto-Owners Insurance TITLE: In This Moment Disaster

SILVER ADDY® AWARDCinema Advertising / In-Theatre Comemrcials or SlidesENTRANT: Pace | ADVERTISER: Firstbank | TITLE: People Like Me Cinema Ad | CREDITS: Carly Schiff, Account Executive; Such Video, Video Production; Harvest Creative Services, Audio Production; Alyson Newby, Copywriter; Rob Wesson, Associate Creative Director

GOLD ADDY® AWARDRegional/National TV, Single Spot / Services ENTRANT: Harvest Creative Services ADVERTISER: Auto-Owners Insurance TITLE: In This Moment

SILVER ADDY® AWARDRegional/National TV, Single Spot / Services ENTRANT: Harvest Creative Services ADVERTISER: Auto-Owners Insurance TITLE: In This Moment Auto

SILVER ADDY® AWARDBroadcast/Electronic/Digital: Audio / Visual ENTRANT: Such Video, Inc. | ADVERTISER: Old Town Commercial Association | TITLE: Scrapfest Promo

GOLD ADDY® AWARDCollateral / Cards, Invitations or AnnouncementsENTRANT: University Advancement Michigan State University | ADVERTISER: Michigan State University | TITLE: Broad Art Museum Grand Opening and Dedication

GOLD ADDY® AWARDCollateral / PosterENTRANT: CiesaDesign | ADVERTISER: MSU Museum | TITLE: Great Lakes Folk Festival Poster CREDITS: Kevin Liuzzo, Creative Director, Designer, Account Manager; Kendra Barrett, Designer

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SILVER ADDY® AWARDCollateral / PosterENTRANT: MacKellar Screenworks | ADVERTISER: Airstream Inc | TITLE: UrbanAIR Poster | CREDITS: MacKellar Screenworks, Printer; Chris VanWyck, Designer

GOLD ADDY® AWARDIntegrated CampaignENTRANT: MessageMakers | ADVERTISER: Michigan Institute for Contemporary Art | TITLE: Michigan Mosaic Music Festival 2012 Promotion | CREDITS: Andy Doerr, Artist & Graphic Designer; Qinge Wu, Illustrator; Scott VanGilder, Web Developer

SILVER ADDY® AWARDSingle Medium Campaign ENTRANT: Such Video, Inc. | ADVERTISER: Old Town Commercial Association TITLE: Turner Street Outdoor Theatre Posters

GOLD ADDY® AWARDDigital AdvertisingENTRANT: CiesaDesign ADVERTISER: Gleaners Community Food Bank | TITLE: GleanersFoodDrive Website CREDITS: Michael Sundermann, Creative Director, Designer; Brian Azar, Account Manager

GOLD ADDY® AWARDDigital AdvertisingENTRANT: Such Video, Inc. ADVERTISER: Such Video, Inc. TITLE: Tree

GOLD ADDY® AWARDDigital Advertising ENTRANT: Rizzi Designs | ADVERTISER: Rizzi Designs, LLC | TITLE: Rizzi Designs Website | CREDITS: Rochelle L. Rizzi, President & CEO; John K. Addis, Director of Art & Media; Tony Sabo, Senior Media Developer; Jodi Miller, Senior Graphic Designer; Jensie W. Simkins, Marketing & Communication Manager

GOLD ADDY® AWARDDirect Marketing / Specialty ItemsENTRANT: Pace | ADVERTISER: Pace | TITLE: New Years Card | CREDITS: Aaron McCall, Art Director; Carole Tuckey, Production Manager; Bobby Jereb, Production Artist

PUBLIC SERVICE

SILVER ADDY® AWARDIntegrated CampaignENTRANT: Brimmer Family Design | ADVERTISER: Henry Brimmer TITLE: Gravity Matters Little | CREDITS: Henry Brimmer, Artist; Henry Brimmer, Graphic Designer; Lawrence Steinberg, Copywriter; Peter Johnston, Videographer; Jennifer Berggren, Videographer; Rick Weese, Modelmaker; Matthew Busch, Photographer; Danielle Turcotte, Photographer; Grant Guimond, Advisor; Therese Brimmer, Advisor

SILVER ADDY® AWARDIntegrated CampaignENTRANT: Telecommunication, Information Studies, and Media at Michigan State University | ADVERTISER: Dr. Carrie Heeter, Telecommunication, Information Studies, & Media | TITLE: Meaningful Play Conference | CREDITS: Valeta Wensloff, Designer

Gravity Matters Little.by Henry Brimmer, 2012 ArtPrize, Grand Rapids, Michigan

ADVERTISING INDUSTRYSELF-PROMOTION



GOLD ADDY® AWARDCards, Invitations or Announcements ENTRANT: Redhead Design Studio ADVERTISER: Redhead Design Studio | TITLE: RED DIY

GOLD ADDY® AWARDLogoENTRANT: Redhead Design Studio ADVERTISER: The Ave | TITLE: The Ave

SILVER ADDY® AWARDAd Club or Marketing Club ENTRANT: Pace | ADVERTISER: Mid-Michigan Creative Alliance TITLE: MMCA Studio Crawl | CREDITS: Aaron McCall, Art Director; Carly Schiff, Account Executive; Bobby Jereb, Production Artist

GOLD ADDY® AWARDCopywritingENTRANT: Harvest Creative Services | ADVERTISER: Auto-Owners Insurance TITLE: In This Moment Disaster | CREDITS: Joel Newport, Copywriter; Steve Curran, President/Creative Director

GOLD ADDY® AWARDLogoENTRANT: Redhead Design Studio | ADVERTISER: Vacant | TITLE: Vacant Logo

SILVER ADDY® AWARDVisual / Illustration, SingleENTRANT: Redhead Design Studio ADVERTISER: Ginger TITLE: Ginger Hipster Chicken

GOLD ADDY® AWARDVisual / Photography, CampaignENTRANT: Gennara Photography ADVERTISER: Trybe | TITLE: Trybe CREDITS: Thomas Gennara, Photographer; Rachel Beyer, Assistant Photographer; Rebecca Clark, Trybe President & Designer; Kristy Warner, Product Development Manager; Molly Kircher, CEO; Bry Rinicke, Hair Stylist; Katrina Rhea, Makeup; Tika Camaj Ivezaj, Model; Andie Slick, Model

GOLD ADDY® AWARDVisual / Photography, ColorENTRANT: Lansing Community College | ADVERTISER: Lansing Community College TITLE: Welding Promo | CREDITS: Kevin W. Fowler, Photographer

SILVER ADDY® AWARDVisual / Photography, ColorENTRANT: Gennara Photography | ADVERTISER: The Orvis Company TITLE: Orvis Fly Lines | CREDITS: Thomas Gennara, Photographer

SILVER ADDY® AWARDVisual / Photography, CampaignENTRANT: RHS Marketing Communications ADVERTISER: MSU RHS Culinary Services TITLE: South Pointe Photography | CREDITS: Shelby Rodriguez, Photographer; Christopher Smith, Art Director; Sojo Alex, Brand Manager

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SILVER ADDY® AWARDLogoENTRANT: Redhead Design Studio | ADVERTISER: Center for Regional Food Systems at Michigan State University | TITLE: Center for Regional Food Systems at Michigan State University


18 2013 Mid-Michigan ADDY® Awards Winners Book

SILVER ADDY® AWARDVisual / Cinematography ENTRANT: Ahptic Film & Digital | ADVERTISER: Auto Owners Insurance | TITLE: In This Moment CREDITS: T. Dominic Cochran, Cinematographer

GOLD ADDY® AWARDVisual / Animation or Special EffectsENTRANT: Michigan State University ADVERTISER: Michigan State University Office of the President TITLE: Michigan State University Holiday Card | CREDITS: Anthony Siciliano, Producer/Videographer/Editor; Deon Foster, Interactive Designer/Developer; Susan Holloway, Director of Marketing Communications; Meredith Mescher, Writer/Editor

SILVER ADDY® AWARDVisual / Cinematography ENTRANT: Harvest Creative Services ADVERTISER: Auto-Owners Insurance TITLE: Jordyn Weiber Coach CREDITS: Mike Colby, Director of Photography

SILVER ADDY® AWARDVisual / Cinematography ENTRANT: Harvest Creative Services ADVERTISER: Auto-Owners Insurance TITLE: Jordyn Weiber Locker Room CREDITS: Mike Colby, Director of Photography

GOLD ADDY® AWARDVisual / Cinematography ENTRANT: Harvest Creative Services ADVERTISER: Auto-Owners Insurance TITLE: In This Moment Disaster CREDITS: Mike Colby, Director of Photography

GOLD ADDY® AWARDVisual / Cinematography ENTRANT: Harvest Creative Services ADVERTISER: Auto-Owners Insurance TITLE: In This Moment Auto CREDITS: Mike Colby, Director of Photography

GOLD ADDY® AWARDMusic Only ENTRANT: Harvest Creative Services ADVERTISER: Auto-Owners Insurance TITLE: In This Moment Disaster

SILVER ADDY® AWARDMusic Only ENTRANT: Harvest Creative Services ADVERTISER: Auto-Owners Insurance TITLE: Jordyn Weiber Coach

GOLD ADDY® AWARDMusic Only ENTRANT: Harvest Creative Services ADVERTISER: Auto-Owners Insurance TITLE: In This Moment Auto

SILVER ADDY® AWARDMusic Only ENTRANT: Harvest Creative Services ADVERTISER: Auto-Owners Insurance TITLE: Jordyn Weiber Locker Room

GOLD ADDY® AWARDMusic Only ENTRANT: Harvest Creative Services ADVERTISER: NCH Health System TITLE: Mayo Clinic

SILVER ADDY® AWARDResponsive Design ENTRANT: Redhead Design Studio ADVERTISER: CP Federal Credit Union TITLE: The Vault Website CREDITS: Sheila Troxel, Collaborator

SILVER ADDY® AWARDResponsive Design ENTRANT: Redhead Design Studio ADVERTISER: Sparrow Health System TITLE: The Sparrow Way —2012 Annual Report CREDITS: Sparrow Marketing Department

SILVER ADDY® AWARDMusic OnlyENTRANT: Blohm Creative Partners ADVERTISER: Lansing Ophthalmology TITLE: Lansing Ophthalmology Jingle CREDITS: Blohm Creative Partners, Agency; Lansing Ophthalmology, Client; Harvest Creative Services, Music/sound design

HandHeld Viewdesktop View tablet View

HandHeld Viewdesktop View tablet View



STUDENT GOLD ADDY® AWARDStationary PackageENTRANT: Vu Nguyen | ADVERTISER: Michigan State University | TITLE: Vu Nguyen CREDITS: Vu Nguyen, Art Director, Designer and CGI Artist

STUDENT SILVER ADDY® AWARDPosterENTRANT: Carolyn Marie McLean | ADVERTISER: Michigan State University | TITLE: Burton Snowboard Poster

STUDENT SILVER ADDY® AWARDStationary PackageENTRANT: Vu Nguyen | ADVERTISER: Michigan State University TITLE: Red Haven | CREDITS: Vu Nguyen, Art Director, Designer and CGI ArtistAssistant Manager, University Board Activities

STUDENT SILVER ADDY® AWARDPosterENTRANT: Miranda Marguerite Miller ADVERTISER: Michigan State University TITLE: Gift of Hope Anatomical Heart Ad CREDITS: Miranda Miller

STUDENT SILVER ADDY® AWARDPosterENTRANT: Marissa Vermeersch | ADVERTISER: Michigan State University | TITLE: Helvetica | CREDITS: Marissa Vermeersch, Art Director

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STUDENT SILVER ADDY® AWARDPosterENTRANT: Sarah Paquet ADVERTISER: Michigan State University TITLE: Romeo & Juliet

STUDENT SILVER ADDY® AWARDPublication Design, CoverENTRANT: Sarah Paquet ADVERTISER: Michigan State University TITLE: Cinderella

STUDENT GOLD ADDY® AWARDPoster CampaignENTRANT: Madeline Rosemurgy | ADVERTISER: Michigan State University TITLE: MSU Surplus Store Campaign | CREDITS: Madeline Rosemurgy, Art Director

STUDENT SILVER ADDY® AWARDPublication Design, SeriesENTRANT: Jeffrey Nguyen | ADVERTISER: Michigan State University | TITLE: Root Wine Magazine Ad CREDITS: Jeffrey Nguyen, Student

STUDENT GOLD ADDY® AWARDPublication Design, Book Design ENTRANT: Jonathan Black | ADVERTISER: Michigan State University | TITLE: MSU Novi: Journey On | CREDITS: Jonathan Black, Art Director; Kirsti Cookinham, Public Relations; Brooke Martens, Creative Director; Qinge Wu, Media Planner; Ian Gilgallon, Account Planner; Troy Troutman, Account Services

STUDENT GOLD ADDY® AWARDPublication Design, Book DesignENTRANT: Laura Ritchie | ADVERTISER: Michigan State University TITLE: MSU Novi Plansbook | CREDITS: Olivia Basore, Planner/Human Behaviorist; Kimberly Rizzo, Account Services; Katie Calley, Public Relations; Samantha Epstein, Copywriter; Kelsea Wilhelm, Social Media/Guerrilla; Laura Ritchie, Art Director

Replay your favorite hits.

MICHIGAN STATE University Surplus Store

www.msusurplusstore.com

Go on, take a closer look.



Warm this chair’s seat with yours.



MASTERS IN ADVERTISING & PUBLIC RELATIONS

MSU NOVI

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Thank

You

Thank

You



STUDENT GOLD ADDY® AWARDPublication Design, Book DesignENTRANT: Terry Sieting | ADVERTISER: Michigan State University | TITLE: RU Committed Campaign Proposal Book CREDITS: Alison Jeanne, Account Services; Patrick Kelly, Market Strategist; Becky Eaton, Public Relations; Gillian Hall, Social Media; Rachel Schoen, Creative Technologist; Amy Muskovitz, Media Planner; Corey Ian, Broadcast Producer; Dan Herman, Traditional Media; Dino Fallone, Copywriter; ASAP Printing, Inc., Printer; Terry Sieting, Creative Director & Graphic Designer

STUDENT GOLD ADDY® AWARDDirect Marketing ENTRANT: Amanda Sullivan ADVERTISER: Michigan State University TITLE: Wedding Save the Date Card

STUDENT SILVER ADDY® AWARDOut-of-Home / Single ENTRANT: Ryan Fetters | ADVERTISER: Michigan State University TITLE: Napkin CREDITS: Ryan Fetters, Art Director, Copywriter

STUDENT SILVER ADDY® AWARDOut-of-Home / CampaignENTRANT: Jacqueline Dumbleton | ADVERTISER: Michigan State University | TITLE: Salsa Branding

PROBLEM:

With a limited budget, regain awareness for a local dry cleaner, Sanitary Cleaners,which has been in business for 90 years.

SOLUTION:

Target people when they need dry cleaning the most. By placing napkins inlocal restauraunts, when someone spills, or has to wipe their face they will bereminded of Sanitary Cleaners service and have an incentive to act.

Don’t let a shirt

STAINyour image

Present a photo of this napkin at any Sanitary Cleaners location andrecieve 1 FREE shirt cleaning. (o�er limited to one per customer)

Don’t let a shirt

STAINyour image

Present a photo of this napkin at any Sanitary Cleaners location and

recieve 1 FREE shirt cleaning. (o�er limited to one per customer)

Don’t let a shirt

STAINyour image

Present a photo of this napkin at any Sanitary Cleaners location and

recieve 1 FREE shirt cleaning. (o�er limited to one per customer)

STUDENT GOLD ADDY® AWARDTelevision / Single ENTRANT: Jennifer Berggren | ADVERTISER: Michigan State University TITLE: Gravity Matters Little CREDITS: Jennifer Berggren, Producer/Editor/Videographer; Henry Brimmer, Artist; Rick Weese, Artist; Derek Berggren, Videographer; Shaemus Kermiet, Videographer

STUDENT SILVER ADDY® AWARDTelevision CampaignENTRANT: Robert Smith, Victoria Zou and Ahreum Jung | ADVERTISER: Michigan State University | TITLE: Welcome to Media Sandbox Video Series | CREDITS: Ahreum Jung, Creative Director; Victoria Zou, Creative Director; Robert Smith, Creative Director/Videographer

STUDENT GOLD ADDY® AWARDIntegrated Campaigns / Business-to-ConsumerENTRANT: MSU AAF Cedar Banks | ADVERTISER: Michigan State University TITLE: Nissan “Ever After” NSAC Campaign CREDITS: Emily Misko, Creative Director; Brett Ekblad, Creative Director; Christian Ross, Art Director; Cody O’Connell, Art Director; Sean Francis, Copywriter; Matthew Briede, Copywriter; Hillary Gawlik, Copywriter; Heather Wargnier, Producer; Lauren Karas, Producer; Vicki Zou, Art Director; Mike Smiy, Videographer; Robert Smith, Videographer

STUDENT SILVER ADDY® AWARDIntegrated Campaigns / B2BENTRANT: Stefanie Schmitz ADVERTISER: Michigan State University TITLE: Hues to You | CREDITS: Amanda Erinc; Morgan Rose; Jennifer O’Neil; John Smith; Stefanie Schmitz,

STUDENT GOLD ADDY® AWARDIntegrated Campaigns / Business-to-ConsumerENTRANT: Qinge Wu ADVERTISER: Michigan State University TITLE: Red Haven Restaurant Branding CREDITS: Jeremy Harwell, Photographer; INGALLS PHOTOGRAPHY, Photographer

STUDENT GOLD ADDY® AWARDIntegrated Campaigns / Business-to-ConsumerENTRANT: Brett Ekblad ADVERTISER: Michigan State University TITLE: Lululemon - Get The Right Fit CREDITS: Brett Ekblad, Creative Director

STUDENT GOLD ADDY® AWARDIntegrated Campaigns / Business-to-Consumer | ENTRANT: Brett Ekblad ADVERTISER: Michigan State University TITLE: Crystal Light - Move On CREDITS:

Brett Ekblad, Creative Director

18 19

crea

tive

bri

ef

creative brief

memorandumDear Dr. Jim Relle and Ken Mazur,

From all of us at Peared Media, we give you our sincerest thanks for giving us the opportunity to be a part of the development and advertising for Hues To You. It has been an incredibly fulfilling experience for our entire team.

We have developed an integrated advertising campaign by assessing a multitude of research, including not only personal interviews, but current market trends in the cosmetics and online shopping industries. Our findings have revealed to us that by promoting your company’s ability to immerse your consumers within an experience of trying and experimenting with every aspect of beauty, Hues To You is guaranteed to be in a league of success all its own.

We hope you find our work personifies everything that Hues To You encompasses: beauty, confidence, origi-nality, and a sense of excitement unique to the ability to explore all that is around you.

Warmest Regards, Your team at Peared Media

A PEARED MEDIA CAMPAIGN



STUDENT GOLD ADDY® AWARDIntegrated Campaigns / Business-to-Consumer ENTRANT: Madeline Rosemurgy ADVERTISER: Michigan State University TITLE: Fire in the Sky Hot Sauce Logo Design CREDITS: Madeline Rosemurgy, Art Director

STUDENT SILVER ADDY® AWARDIntegrated Campaigns / Business-to-Consumer ENTRANT: Erin Newby | ADVERTISER: Student TITLE: Red Haven

STUDENT SILVER ADDY® AWARDIntegrated Campaigns / Business-to-Consumer ENTRANT: Peter Hanley | ADVERTISER: Michigan State University TITLE: White Russian

STUDENT SILVER ADDY® AWARDIntegrated Campaigns / Business-to-Consumer ENTRANT: Caiwei Zhu | ADVERTISER: Michigan State University TITLE: Miss Cake | CREDITS: Caiwei Zhu, designer

STUDENT SILVER ADDY® AWARDIntegrated Campaigns / Business-to-Consumer ENTRANT: Carolyn Marie McLean ADVERTISER: Michigan State University TITLE: Zap Salsa Campaign

SO GOOD, IT'S WRITTEN IN THE STARS

COMPLEAT ME


YOUR ISN’T GOING TO SAUCE ITSELF

COMPLEAT ME

Trace the outline to discover where you can enjoy your new

FIRE in the SKY gourmet hot sauce.


WHERE DO YOU PUT YOURS?

WE’RE MOVING THE PARTY TO RUSSIA red

haven red haven

Our menu is designed for SHARING, tasting, SIPPING, laughing and ENJOYING for

DINNER we recommend 2-3 PLATES per person but feel free to EXPLORE for your enjoyment

zapsalsa

electrifying

Flavor so bold its shocking.

zapsalsa


zapsalsa


BEST OFSHOW

STUDENT SILVER ADDY® AWARDIntegrated Campaigns / Business-to-Consumer ENTRANT: Brett Ekblad | ADVERTISER: Michigan State University | TITLE: Air Coconut - Treat Yourself CREDITS: Brett Ekblad, Creative Director

STUDENT SILVER ADDY® AWARDIntegrated Campaigns / Business-to-Consumer ENTRANT: Carolyn Marie McLean | ADVERTISER: Michigan State University TITLE: MSU Surplus Store Campaign

STUDENT SILVER ADDY® AWARDCopywriting ENTRANT: Lukas Miller ADVERTISER: Michigan State University TITLE: Air Coconut Copywriting Campaign

STUDENT GOLD ADDY® AWARDVisual, Logo ENTRANT: Ian Gilgallon ADVERTISER: Michigan State University TITLE: Red Haven Logo

STUDENT GOLD ADDY® AWARDVisual, Logo ENTRANT: Qinge Wu ADVERTISER: Michigan State University TITLE: Red Haven Restaurant Logo Design

STUDENT SILVER ADDY® AWARDVisual, Logo ENTRANT: Qinge Wu ADVERTISER: Michigan State University TITLE: MSUCUSA Logo Redesign

Michigan State University | Surplus Stor

e Michigan State University | Surplus Stor

e


eMichigan State University | Surplus Stor

e

imagineRERepurpose & Rediscover

Michigan State University | Surplus Store


eMichigan State University | Surplus S

tore

BECAUSE YOUR MARRIAGE IS

ON THE ROCKS.

“ON THE ROCKS”

NOT

A Michigan Original

Michigan State University | Surplus St

oreMichigan State University | Surplus

Stor

e



Campbell, Account Executive; Aaron Mccall, Art Director ; Seth

Barnhill, Copywriter; Carole Tuckey, Production Manager;

Bobby Jereb, Production Artist

Collateral / Poster

ENTRANT: CiesaDesign | ADVERTISER: East Lansing Art

Festival | TITLE: East Lansing Art Festival Poster | CREDITS:

Nathan Houghton, Designer ; Michael Sundermann, Creative

Director, Account Manager

Digital Advertising

ENTRANT: Blohm Creative Partners | ADVERTISER: Michigan

State University College of Music | TITLE: Michigan State

University College of Music Website | CREDITS: Blohm

Creative Partners, Agency; MSU College of Music, Client

PUBLIC SERVICE

Collateral / Brochure or Sales Kit

ENTRANT: Pace | ADVERTISER: Michigan State Housing

Development Authority | TITLE: Campaign to End

Homelessness Annual Report Synopsis | CREDITS: Christina

Campbell, Account Executive; Bobby Jereb, Production Artist

ELEMENTS OF ADVERTISING

Copywriting

ENTRANT: Harvest Creative Services | ADVERTISER: Auto-

Owners Insurance | TITLE: Jordyn Weiber in This Moment |

CREDITS: Joel Newport, Copywriter; Steve Curran, President/

Creative Director

Copywriting


Owners Insurance | TITLE: Jordyn Weiber Coach

CREDITS: Joel Newport, Copywriter; Steve Curran, President/

Creative Director

Logo

ENTRANT: Publicom, Inc. | ADVERTISER: Peppermint Creek

Theatre Company | TITLE: Peppermint Creek Theatre Logo

CREDITS: Publicom, Inc., Marketing Communications

Logo

ENTRANT: CiesaDesign | ADVERTISER: Capital Area District

Libraries | TITLE:Capital Area District Libraries Logos |

CREDITS: Chris VanWyck, Creative Director, Designer;

Jennifer Middlin, Market Research; John Donohoe, Account

Manager

Logo

ENTRANT: Rizzi Designs | ADVERTISER: Old Town Marquee

TITLE: Old Town Marquee Logo | CREDITS: Rochelle L. Rizzi,

President & CEO; John K. Addis, Director of Art & Media;

Rebecca Eldridge, Director of Operations; Jodi Miller, Senior

Graphic Designer; Gerrit Campbell, Graphic Design Assistant

Logo

ENTRANT: Fahrenheit Creative Group | ADVERTISER: Greater

Lansing Association of REALTORS® | TITLE: Greater Lansing

Association of REALTORS® Logo CREDITS: Dennis Green,

Creative Director; Tom Phillips, Associate Creative Director

Logo

ENTRANT: TechSmith Corporation | ADVERTISER: TechSmith

Corporation - The Forge | TITLE: The Forge - Crest | CREDITS:

Vicari Vollmar, Graphic/Web Designer

Logo

ENTRANT: Brimmer Family Design | ADVERTISER: BitLab at

Michigan State University | TITLE: BitLab | CREDITS: Henry

Brimmer, Graphic Designer; Vanessa Northrop, Graphic

Designer

Illustration, Single

ENTRANT: Zimmerfish | ADVERTISER: Mid Michigan Creative

Alliance | TITLE: ADDY 2012 Illustration

Illustration, Single

ENTRANT: Pace | ADVERTISER: Capital Region International

Airport | TITLE: Fly Lansing - Rock Out, Fly Out | CREDITS:

Aaron McCall, Art Director; Jill Holden, Account Manager;

Seth Barnhill, Copywriter; Carole Tuckey, Production Manager;

Bobby Jereb, Production Artist

Illustration, Campaign

ENTRANT: Pace | ADVERTISER:United Dairy Industry of

Michigan | TITLE: Run Hard. Drink Smart | CREDITS: Aaron

McCall, Art Director; Dan Wallack, Copywriter; Roni Rucker

Waters, Account Manager; Bobby Jereb, Production Artist;

Marie Macnee, Creative Director

Photography / Color

ENTRANT: Lansing Community College | ADVERTISER:

Lansing Community College | TITLE: EMT Training Ambulance

CREDITS: Kevin W. Fowler, Photographer

Photography / Color

ENTRANT: Gennary Photography | ADVERTISER: Allegiance

Health | TITLE: Simple Things (Ron VanMarter) | CREDITS:

Thomas Gennara, Photographer; Rachel Beyer, Assistant

Photographer; Susan Wilkinson, Art Director; Joe Matteson,

Assistant; Tricia Wilson, Stylist

Photography / Color

ENTRANT: Gennara Photography | ADVERTISER: Sparrow

Health System | TITLE: Quiet For You (Zoe) | CREDITS: Thomas

Gennara, Photographer; Rachel Beyer, Assistant Photographer;

Neha Beniwal, Graphic Designer; Wendi Ooten, Production

Coordinator; Tricia Wilson, Stylist

Photography / Campaign

ENTRANT: Gennara Photography | ADVERTISER: Sparrow

Health System | TITLE: Quiet For You | CREDITS: Thomas

Gennara, Photographer; Rachel Beyer, Assistant Photographer;

Neha Beniwal, Graphic Designer; Wendi Ooten, Production

Coordinator; Tricia Wilson, Stylist

Music Only


Owners Insurance | TITLE: Jordyn Weiber in This Moment

MERIT AWARDSSALES PROMOTION Video Sales Presentation

ENTRANT: Such Video, Inc | ADVERTISER: MERS of Michigan

TITLE: I am Mers

COLLATERAL

Annual Report

ENTRANT: Brimmer Family Design | ADVERTISER:

International Business Center, Broad College of Business,

MSU TITLE: International Business Center, Annual Report |

CREDITS: Therese Randall Brimmer, Design; Sarah Singer,

Editor, Associate Director, IBC MSU; Tomas Hult, Director, MSU

IBC; Irem Kiyak, Associate Director, MSU IBC; Logan Brothers

Printing, Printing

Brochure / Four-Color


Lansing Community College | TITLE: LCC Viewbook |

CREDITS: Bruce Mackley, Creative Director; Kevin W. Fowler,

Photographer; Courtney Baker, Photographer; Nicole Szymcak,

Marketing Director; Tonya VanderMeer, Editor

Publication Design / Magazine

ENTRANT: CiesaDesign | ADVERTISER: Greater Lansing

Convention & Visitors | TITLE: Greater Lansing Visitor Guide |

CREDITS: Michael Sundermann, Creative Director, Designer,

Account Manager

Poster / Single

ENTRANT: Redhead Design Studio | ADVERTISER: Fenner

Nature Center | TITLE: Apple Butter Festival Poster

Poster / Campaign

ENTRANT: Brimmer Family Design | ADVERTISER:

Department of Advertising + Public Relations | TITLE: Vote!

CREDITS: Henry Brimmer, Graphic Designer; Lawrence

Steinberg, Copywriter

Special Event Material / Invitation

ENTRANT: University Advancement Michigan State University

ADVERTISER: MSU Alumni Association and University

Development | TITLE: Beads, Bling, and the Big Bang

Invitation

Special Event Material / Campaign

ENTRANT: Pace | ADVERTISER: Firstbank | TITLE: Love

Promotion | CREDITS: Carly Schiff, Account Executive; Aaron

Mccall, Art Director; Dan Wallack, Copywriter; Bobby Jereb,

Production Artist

OUT-OF-HOME

Out-of-Home Campaign


Lansing Community College | TITLE: LCC Start here, work

there bulletins | CREDITS: Bruce Mackley, Creative Director;

Nicole Szymcak, Marketing Director; Kevin W. Fowler,

Photographer

DIGITAL ADVERTISING Websites, Consumer / Services

ENTRANT: CiesaDesign | ADVERTISER: Siena Wealth Advisors

TITLE: Siena Wealth Advisors Website | CREDITS: Chris

VanWyck, Creative Director, Web Designer, Account Manager;

Kate Pleskac, Project Manager; Nathan Houghton, Web

Developer

Websites, Consumer / Services


Development Authority | TITLE: MIplace.com

CREDITS: Christina Campbell, Account Executive; Laura

Flugga, Web Designer & Developer; Web Ascender, Web

Development; Marie Macnee, Creative Director; Rob Wesson,

Associate Creative Director

Websites, Consumer / Services

ENTRANT: Fahrenheit Creative Group | ADVERTISER: The

Cottages @ Chandler | TITLE: The Cottages @ Chandler

Website | CREDITS: Dennis Green, Creative Director; Tom

Phillips, Associate Creative Director

Mobile Websites

ENTRANT: Gravity Works Design & Development |

ADVERTISER: Scrum.org | TITLE: Scrum.org Responsive

Website | CREDITS: Amelia Marschall-Miller, Creative Director;

Heather Buchel, Front-End Developer; Jeff McWherter,

Director of Development

Video / Commercial


Development Authority | TITLE: Renter Hall | CREDITS:

Deborah Horak, Principal; Such Video, Video Production; Marie

Macnee, Creative Director; Rob Wesson, Associate Creative

Director

Video / Branded Content, 60 seconds or less

ENTRANT: Michigan State University | ADVERTISER: MSU

Communications and Brand Strategy | TITLE: “It’s going

to be a big year.” | CREDITS: Anthony Siciliano, Producer/

Videographer/Editor; Deon Foster, Interactive Designer/

Developer; Meredith Mescher, Writer/Editor; Susan Holloway,

Director of Marketing Communications

Video / Branded Content, more than 60 seconds

ENTRANT: Harvest Creative Services | ADVERTISER: NCH

Health System | TITLE: Mayo Clinic

TELEVISION

Local 0:30

ENTRANT: Ahptic Film & Digital | ADVERTISER: Azzi Jewelers

| TITLE: Azzi Male | CREDITS: Matt Martyn, Producer

Local 0:30

ENTRANT: Harvest Creative Services | ADVERTISER: NCH

Creative Services | TITLE: Mayo Clinic

Regional/National TV, Single / Services

ENTRANT: Edge Partnerships | ADVERTISER: Farm Bureau

Insurance | TITLE: Family Portrait

Regional/National TV, Single / Services


Owners Insurance | TITLE: Jordyn Weiber Locker Room

Regional/National TV, Campaigns / Services

ENTRANT: Edge Partnerships| ADVERTISER: Farm Bureau

Insurance | TITLE: Icon TV Campaign| CREDITS: Such Video,

Inc., Production and Post

Regional/National TV, Campaigns / Services

ENTRANT: Harvest Creative Services

ADVERTISER: Auto-Owners Insurance

TITLE: Jordyn Weiber In This Moment

INTEGRATED CAMPAIGNS

Consumer, Local

ENTRANT: Pace | ADVERTISER: Capital Region International

Airport | TITLE: Travel Simplified Campaign | CREDITS: Jill

Holden, Account Manager; Aaron Mccall, Art Director; Seth

Barnhill, Copywriter; Bobby Jereb, Production Artist; Laura

Flugga, Web Designer & Developer

Consumer, Regional/National

ENTRANT: Edge Partnerships | ADVERTISER: Farm Bureau

Insurance | TITLE: Icon Campaign | CREDITS: Such Video,

Inc., Production and Post; Trumpie Photography, Photography

Consumer, Regional/National

ENTRANT: M3 Group | ADVERTISER: Two Men and a Truck

International | TITLE: Two Men and a Truck Campaign |

CREDITS: Mary McElgunn, Graphic Designer

ADVERTISING FOR THE ARTS & SCIENCES

Collateral / Brochure

ENTRANT: Pace | ADVERTISER: Michigan History Foundation |

TITLE: Michigan State Symbols Brochure | CREDITS: Christina

JUDGE’SCHOICE



Sales Promotion / Packaging

ENTRANT: Isabel Calder | ADVERTISER: Michigan State

University | TITLE: Pimenton Spanish Paprika

Stationary Package

ENTRANT: Ryan Fetters | ADVERTISER: Michigan State

University | TITLE: Personal Branding | CREDITS: Ryan

Fetters, Art Director

Poster

ENTRANT: Qinge Wu | ADVERTISER: Michigan State

University | TITLE: What is “Good” Food to Preschool Children

Academic Poster | CREDITS: Anna R. McAlister, Assistant

Professor

Poster Campaign

ENTRANT: Shelby Rodriguez | ADVERTISER: Michigan State

University | TITLE: Burton Snowboard Ad

Poster Campaign

ENTRANT: Madeline Rosemurgy | ADVERTISER: Michigan

State University | TITLE: Sochi 2014 Winter Olympics

Burton Commemorative Snowboard Design and Campaign |

CREDITS: Madeline Rosemurgy, Art Director

Poster Campaign

ENTRANT: Jeffrey Nguyen | ADVERTISER: Michigan State

University | TITLE:MSU Surplus Store | CREDITS: Jeff Nguyen,

Art Director/Designer

Poster Campaign

ENTRANT: Lyndsey Stormer | ADVERTISER: Michigan State

University | TITLE: Take Back Detroit Campaign | CREDITS:

Mohammed Said; Garett Vernon; Heather Wargnier

Poster Campaign

ENTRANT: Jackie Dumbleton | ADVERTISER: Michigan State

University | TITLE: Burton Winter Olympic Snowboard Ads |

CREDITS: Jeff Nguyen, Photographer

Consumer or Trade Publication

ENTRANT: Adam Anderson | ADVERTISER: Michigan State

University | TITLE: Dead Man’s Hand Wine

Newspaper Ad

ENTRANT: Ryan Fetters | ADVERTISER: Michigan State

University | TITLE: Housing Guide | CREDITS: Ryan Fetters,

Art Director

Integrated Campaigns / Business-to-Consumer

ENTRANT: Erin Newby | ADVERTISER: Student | TITLE: Book

Exhibition | CREDITS: Erin Newby, Art Director / Designer


ENTRANT: Laura Ritchie | ADVERTISER: Michigan State

University | TITLE: MSU Surplus Store | CREDITS: Laura

Ritchie, Art Director


ENTRANT: Lukas Miller | ADVERTISER: Michigan State

University | TITLE: Burton’s “Capitalism” Snowboard for Sochi


ENTRANT: Qinge Wu | ADVERTISER: Michigan State

University | TITLE: Novel Stationary Branding


ENTRANT: R. Smith, V. Zou, A. Jung | ADVERTISER: Michigan

State University | TITLE: Welcome to Media Sandbox |

CREDITS: Ahreum Jung, Creative Director; Victoria Zou,

Creative Director; Robert Smith, Creative Director

Photography / Color

ENTRANT: Jeffrey Nguyen | ADVERTISER: Michigan State

University | TITLE: Pistachio Cupcake

CREDITS: Jeff Nguyen, Student

Photography / Digitally Enhanced

ENTRANT: Vu Nguyen | ADVERTISER: Michigan State

University | TITLE: Witness | CREDITS: Vu Nguyen, Art Director

and Designer



University | TITLE: World’s Best | CREDITS: Vu Nguyen, Art

Director and Designer



University | TITLE: Sochi Burton Ad | CREDITS: Vu Nguyen, Art

Director and Designer

STUDENT ADDY® CATEGORIES


Elise AndrokitesJennifer BerggrenRachel BeyerJonathan BlackChristina Campbell

Dave CampbellKat CooperRebecca EldridgeJessy HargerAndrea Kerbuski

Allie MuchmoreCarly SchiffKimburley TimlinChris VanWyck

Tallulah’s Folly

2012-2013 Print Sponsor

Dace K13 Metal Art

THE 2013 ADDY® COMMITTEE

THANK YOU TO OUR SPONSORS


MIDMEN

PEPPERMINT CREEK THEATRE COMPANY

PEPPERMINT CREEK THEATRE COMPANY

r izz i des ignsi n n ov a t i o n . e v o l u t i o n .

m o m e n t u m .


See them again! Take a look at Mid-Michigan’s most phenomenal creative at:

mmaddygallery.com

MIDMEN

Winners_Book_v1_revC.indd 32 2/13/13 4:39 PM

2013 mid-michigan addy® awards winners book

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