2014 addy awards
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THIS IS ADDY Glory
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Seattle 206.749.9046 601 Union Street Suite 4300
AMERICAN ADVERTISING AWARDS | SEATTLE 2014 WINNERS BOOK 5
AAF SEATTLEA MESSAGE FROM
Can you believe we are here again?! Didnt we just do this?
As we close out this years competition, our first year of the newly christened American Advertising AwardsSeattle, I offer congratulations to all of our ADDY-winning agencies and clients for the incredible work you created in 2013. Each year of this competition you all continue to amaze me, our organization and our community with your talents.
The next stop for your work is our District Competition, where all Gold District ADDY winners will advance to the
national judging round of the American Advertising Awards.
I was so honored and proud to have a strong showing from
Seattle in last years National Competition in Phoenix, and am looking forward to seeing even more of you take the stage
at the AAF National Conference, this June in Boca Raton.
This June will conclude my term as President of AAF Seattle,
and I have to give special thanks to each member of this years
boardGeorge, Martin, Luis, Ashley, Julia, Audrey, Charlotte
and Kirstenyou continue to inspire me with your commitment to our club. Thank you for your support and friendships.
There are so many more of you who I have served with on
the AAF Seattle Board, as well as colleagues throughout our community, and my thanks extend to you as well. For believing
in me, for your friendship, for your mentorship, and support.
AAF Seattle has been such an important part of my life and
career, and I hope that all of you find that this organization is a positive influence for you as well. You are the heart and soul
of our club, and all of the work our board members, committees
and volunteers do is for you. And while I will be stepping down
as President, I am looking forward to being involved with our
club in other ways, and continuing our partnerships.
Once again, congratulations to all of you!
RENEE PETERSONPresident, AAF Seattle
Hello Seattle Advertising Friends!
6 AMERICAN ADVERTISING AWARDS | SEATTLE 2014 WINNERS BOOK
AMERICAN ADVERTISING AWARDS SEATTLE
SPONSORS & PARTNERS
PLATINUM SPONSORS Print NW Seattle TimesThe Creative Group
GOLD SPONSORS Commercialize Seattle & Washington Filmworks
SILVER SPONSORS Arc Media Hydrogen AdvertisingThe Mac Store Marketing NW.com
Tacoma Rainiers Baseball ClubTopo Swope TalentWhat Now? Exactly!
AMERICAN ADVERTISING AWARDS | SEATTLE 2014 WINNERS BOOK 7
A hearty "Thank you!" to our awesome judges Cathy Campbell,
Dave Gassman, Jon Flannery, Matt Rand, and Steve Rudasics; that premier coffee house we keep going to for hosting our
weekly meetings, aka Uptown Espresso; the guy with the cat on the leash at that coffee house; Hydrogen Advertising for
making our print ads; What Now? Exactly! for explaining to us
all what the American Advertising Awards are all about through animation; Seattle City Hall for hosting Judging Weekend, and
Commercialize Seattle for sponsoring Juding Weekend; and
Print NW for your continued generosity in printing this book.
Thanks to everyone who went for ADDY glory by entering this years show, everyone who came to the party, and all of
our wonderful, generous sponsors and volunteers. And then,
there is the stuff that got us all through the Amrican Advertsing
AMERICAN ADVERTISING AWARDS SEATTLE
2014 ADDY COMMITTEE
ADDY CHAIR Audrey Berglund Tacoma Rainiers
COMPETITION Ashley Ernst Smashing Ideas
COMMUNICATIONS Luis Antezana AAF Seattle Director of Communications
FINANCE Martin McGee The West Edge Group LLC
EVENT Ali Ducich Barker Martin, PS Kelsey Kovach Windermere Real Estate/ Windermere Professional Partners
SILVER MEDAL Laura Ward The Creative Group
CREATIVE COMMITTEE CREATIVE CHAIR Dan Goldgeier Freelance Copywriter ART DIRECTION Molley Maloney Freelance ACD/AD COPYWRITING Ben Spradling Tacoma Rainiers
VOLUNTEER HEAD Tiffany Barnett Amazon
JUDGING COMMITTEE JUDGE RECRUITING Mary Knight Hydrogen Advertising JUDGING CHAIR Lara Johannsen WONGDOODY
EVENT PRODUCTION George Riddell BigHouse Production
BOOK PRODUCTION CREATIVE DIRECTOR/DESIGN Molley Maloney Freelance ACD/AD WRITER Dan Goldgeier Freelance Copywriter BOOK COORDINATION Audrey Berglund Tacoma Rainiers PRINTING Greg Tranum PrintNW
Many, Many THANKs
Pre-Meeting Cocktail Hour
dirty martinis shredding the gnar BJ AND Charlie Nugget my kick-ass
ADDY committeE.Pinterest projects [that actually turn out as planned]
existence of google baristas at Starbucksmy amazing friendsAND my love, BrianBottle OF Scotch hidden in my desklate night delivery & loud alarm clocks
amazing volunteersnot being 2013 anymore
theAAF Seattle storage locker
Audrey & her kick-ass ADDY committee
James Amy Keblas Lillard
Hydrogen Advertising Admosis
Oversized pours of wineStarbucks baristas remembering my order
lists the wisdom of everyone on our ADDY committee.sidesplitting laughterDan Goldgeier the copywriterMolley Maloney the Art Director
Pete CarrollKerry AntezanaOddfellows Caf vehicular Assists [big & Small]Sustenance procurement aide. demise OF long-distance telephonic Communications.theWhole crew At PRINT NWCocktailsLaughsWITHAudreyANDAshleythe rest of the committee who knew what they were doing and where we were going.
8 AMERICAN ADVERTISING AWARDS | SEATTLE 2014 WINNERS BOOK
AAF SIVLER MEDAL AWARD
JOHN BROWN 2014 SILVER MEDAL AWARD WINNER
ABOUT THE AAF SILVER MEDAL AWARD The Silver Medal Award is the highest honor given by the American Advertising Federation. Established in 1959, it recognizes the men and women who have made outstanding contributions to advertising and have been active in furthering the industrys standards, while fostering creative excellence and social responsibility.
John Brown took a pay cut to start his career in advertising. A decision that truly paid off.
He was working as a sales rep for IBM office products in Tacoma when Tom Sias, Copy Chief for Cole & Weber, called with an oh-so-generous offer: $450 a month and an office that once served as a coat closet.
At Cole & Webers Seattle office, John worked his way up to Creative Supervisor and worked on the agencys choicest accounts. Then after 11 years, John got the opportunity to be Creative
Director of the agencys Portland office, raising the bar on the creative work and eventually winning
lots of awards for a once-conservative client list.
After returning to Seattle, John got an offer to be the Creative Director of Kraft-Smith, which was appropriately renamed Kraft-Smith & Brown.
But before long, John decided to strike out on his own, opening John Brown & Partners in Pioneer Square. Scoring initial success with a Portland-area bank client, his second account
turned out to be the defining onea small sneaker manufacturer in Beaverton, Oregon called Blue Ribbon Sports.
They were soon renamed Nike.
As John says, I immediately called the co-founder
Phil Knight and invited him to lunch to introduce our fledgling agency. He told me frankly that he did
not much like advertising but his dealers needed
some promotional support but that I shouldnt expect that this would ever be a big ad account.
Working with photographer Bob Peterson, John wrote the early defining Nike ad. Its headline:
There is no finish line.
The copy read:
Sooner or later the serious runner goes through
a special, very personal experience that is
unknown to most people. Others say its a new
kind of mystical experience that propels you
into an elevated sense of consciousness.
A flash of joy. A sense of floating as you run. The experience is unique to each of us but when it happens you break through a barrier that separates you from casual runners. Forever.
And from that point on, there is no finish line. You run for your life. You begin to be addicted to what running gives you.
We at Nike understand that feeling. There is no finish line for us either. We will never stop trying to excel, to produce running shoes that are better and better every year.
Beating the competition is relatively easy. But beating yourself is a never ending commitment.
In five years working on Nike, Johns work helped boost their annual sale