2014 addy awards

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  • 2014

    THIS IS ADDY Glory

  • Visibility

    INCREASE YOURS.From highly targeted strategies to full market reach, our innovative advertising approaches

    will dramatically increase your visibility and boost your bottom line. Access more than 1.8 million consumers in the Pacific Northwest with our extensive media solutions.

    206.464.2400 | seattletimes.com/mediakit

  • 2014 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/D/V. 0913-7304

    The 2014 Salary Guide is fresh and ready.But sip with carethe salary content youre about to consume is HOT, not to mention rich with hiring insights. Its just the pick-me-up you need to fuel marketing and creative talent. So grab the perfect complement to your next coffee break.

    Download your free 2014 Salary Guide and access our salary calculator at creativegroup.com/salary-center.

    Seattle 206.749.9046 601 Union Street Suite 4300

  • AMERICAN ADVERTISING AWARDS | SEATTLE 2014 WINNERS BOOK 5

    AAF SEATTLEA MESSAGE FROM

    Can you believe we are here again?! Didnt we just do this?

    As we close out this years competition, our first year of the newly christened American Advertising AwardsSeattle, I offer congratulations to all of our ADDY-winning agencies and clients for the incredible work you created in 2013. Each year of this competition you all continue to amaze me, our organization and our community with your talents.

    The next stop for your work is our District Competition, where all Gold District ADDY winners will advance to the

    national judging round of the American Advertising Awards.

    I was so honored and proud to have a strong showing from

    Seattle in last years National Competition in Phoenix, and am looking forward to seeing even more of you take the stage

    at the AAF National Conference, this June in Boca Raton.

    This June will conclude my term as President of AAF Seattle,

    and I have to give special thanks to each member of this years

    boardGeorge, Martin, Luis, Ashley, Julia, Audrey, Charlotte

    and Kirstenyou continue to inspire me with your commitment to our club. Thank you for your support and friendships.

    There are so many more of you who I have served with on

    the AAF Seattle Board, as well as colleagues throughout our community, and my thanks extend to you as well. For believing

    in me, for your friendship, for your mentorship, and support.

    Thank you.

    AAF Seattle has been such an important part of my life and

    career, and I hope that all of you find that this organization is a positive influence for you as well. You are the heart and soul

    of our club, and all of the work our board members, committees

    and volunteers do is for you. And while I will be stepping down

    as President, I am looking forward to being involved with our

    club in other ways, and continuing our partnerships.

    Once again, congratulations to all of you!

    Cheers,

    RENEE PETERSONPresident, AAF Seattle

    Hello Seattle Advertising Friends!

  • 6 AMERICAN ADVERTISING AWARDS | SEATTLE 2014 WINNERS BOOK

    AMERICAN ADVERTISING AWARDS SEATTLE

    SPONSORS & PARTNERS

    PLATINUM SPONSORS Print NW Seattle TimesThe Creative Group

    GOLD SPONSORS Commercialize Seattle & Washington Filmworks

    SILVER SPONSORS Arc Media Hydrogen AdvertisingThe Mac Store Marketing NW.com

    Media,Inc.

    Tacoma Rainiers Baseball ClubTopo Swope TalentWhat Now? Exactly!

    ARCMEDIASTUDIOS

  • AMERICAN ADVERTISING AWARDS | SEATTLE 2014 WINNERS BOOK 7

    A hearty "Thank you!" to our awesome judges Cathy Campbell,

    Dave Gassman, Jon Flannery, Matt Rand, and Steve Rudasics; that premier coffee house we keep going to for hosting our

    weekly meetings, aka Uptown Espresso; the guy with the cat on the leash at that coffee house; Hydrogen Advertising for

    making our print ads; What Now? Exactly! for explaining to us

    all what the American Advertising Awards are all about through animation; Seattle City Hall for hosting Judging Weekend, and

    Commercialize Seattle for sponsoring Juding Weekend; and

    Print NW for your continued generosity in printing this book.

    Thanks to everyone who went for ADDY glory by entering this years show, everyone who came to the party, and all of

    our wonderful, generous sponsors and volunteers. And then,

    there is the stuff that got us all through the Amrican Advertsing

    Awards season.

    AMERICAN ADVERTISING AWARDS SEATTLE

    2014 ADDY COMMITTEE

    ADDY CHAIR Audrey Berglund Tacoma Rainiers

    COMPETITION Ashley Ernst Smashing Ideas

    COMMUNICATIONS Luis Antezana AAF Seattle Director of Communications

    FINANCE Martin McGee The West Edge Group LLC

    EVENT Ali Ducich Barker Martin, PS Kelsey Kovach Windermere Real Estate/ Windermere Professional Partners

    SILVER MEDAL Laura Ward The Creative Group

    CREATIVE COMMITTEE CREATIVE CHAIR Dan Goldgeier Freelance Copywriter ART DIRECTION Molley Maloney Freelance ACD/AD COPYWRITING Ben Spradling Tacoma Rainiers

    VOLUNTEER HEAD Tiffany Barnett Amazon

    JUDGING COMMITTEE JUDGE RECRUITING Mary Knight Hydrogen Advertising JUDGING CHAIR Lara Johannsen WONGDOODY

    EVENT PRODUCTION George Riddell BigHouse Production

    BOOK PRODUCTION CREATIVE DIRECTOR/DESIGN Molley Maloney Freelance ACD/AD WRITER Dan Goldgeier Freelance Copywriter BOOK COORDINATION Audrey Berglund Tacoma Rainiers PRINTING Greg Tranum PrintNW

    Many, Many THANKs

    and

    Pre-Meeting Cocktail Hour

    dirty martinis shredding the gnar BJ AND Charlie Nugget my kick-ass

    ADDY committeE.Pinterest projects [that actually turn out as planned]

    existence of google baristas at Starbucksmy amazing friendsAND my love, BrianBottle OF Scotch hidden in my desklate night delivery & loud alarm clocks

    amazing volunteersnot being 2013 anymore

    theAAF Seattle storage locker

    Audrey & her kick-ass ADDY committee

    James Amy Keblas Lillard

    Hydrogen Advertising Admosis

    Oversized pours of wineStarbucks baristas remembering my order

    lists the wisdom of everyone on our ADDY committee.sidesplitting laughterDan Goldgeier the copywriterMolley Maloney the Art Director

    Pete CarrollKerry AntezanaOddfellows Caf vehicular Assists [big & Small]Sustenance procurement aide. demise OF long-distance telephonic Communications.theWhole crew At PRINT NWCocktailsLaughsWITHAudreyANDAshleythe rest of the committee who knew what they were doing and where we were going.

    THE

  • 8 AMERICAN ADVERTISING AWARDS | SEATTLE 2014 WINNERS BOOK

    AAF SIVLER MEDAL AWARD

    JOHN BROWN 2014 SILVER MEDAL AWARD WINNER

    ABOUT THE AAF SILVER MEDAL AWARD The Silver Medal Award is the highest honor given by the American Advertising Federation. Established in 1959, it recognizes the men and women who have made outstanding contributions to advertising and have been active in furthering the industrys standards, while fostering creative excellence and social responsibility.

    John Brown took a pay cut to start his career in advertising. A decision that truly paid off.

    He was working as a sales rep for IBM office products in Tacoma when Tom Sias, Copy Chief for Cole & Weber, called with an oh-so-generous offer: $450 a month and an office that once served as a coat closet.

    At Cole & Webers Seattle office, John worked his way up to Creative Supervisor and worked on the agencys choicest accounts. Then after 11 years, John got the opportunity to be Creative

    Director of the agencys Portland office, raising the bar on the creative work and eventually winning

    lots of awards for a once-conservative client list.

    After returning to Seattle, John got an offer to be the Creative Director of Kraft-Smith, which was appropriately renamed Kraft-Smith & Brown.

    But before long, John decided to strike out on his own, opening John Brown & Partners in Pioneer Square. Scoring initial success with a Portland-area bank client, his second account

    turned out to be the defining onea small sneaker manufacturer in Beaverton, Oregon called Blue Ribbon Sports.

    They were soon renamed Nike.

    As John says, I immediately called the co-founder

    Phil Knight and invited him to lunch to introduce our fledgling agency. He told me frankly that he did

    not much like advertising but his dealers needed

    some promotional support but that I shouldnt expect that this would ever be a big ad account.

    Working with photographer Bob Peterson, John wrote the early defining Nike ad. Its headline:

    There is no finish line.

    The copy read:

    Sooner or later the serious runner goes through

    a special, very personal experience that is

    unknown to most people. Others say its a new

    kind of mystical experience that propels you

    into an elevated sense of consciousness.

    A flash of joy. A sense of floating as you run. The experience is unique to each of us but when it happens you break through a barrier that separates you from casual runners. Forever.

    And from that point on, there is no finish line. You run for your life. You begin to be addicted to what running gives you.

    We at Nike understand that feeling. There is no finish line for us either. We will never stop trying to excel, to produce running shoes that are better and better every year.

    Beating the competition is relatively easy. But beating yourself is a never ending commitment.

    In five years working on Nike, Johns work helped boost their annual sale