Event Report: “Boone-Roubaix” April 21, 2012

Tourism Impact

• 104 Racers– 38 No-Shows

– Seven States

• 175 Total Visitors– 87% Will Return for Non-Cycling Travel

– 11% First Time in High Country

Denver

Lodging Spending

• 70 room/nights– 11% Growth

• $6,700 Lodging Spend• Mostly Boone Properties

– Comfort Suites– Country Inn and Suites– Highland Hills Motel– Holiday Inn Express– La Quinta – Lovill House Inn– Blue Ridge Realty (Watauga)– Fleetwood Condos (Ashe)

Dining Spending

• >69 Total Visits • $5,800 Dining Spend• 53 Named Restaurants

10 Black Cat

4 Char

4 Mellow Mushroom

4 "Mexican"

3 Hob Nob Farm Cafe

3 Melanie’s

2 Cafe Portofino

2 Hardees

2 Panera Bread

2 Troys Diner

15 Other Watauga Restaurants

12 Other Boone Independent Restaurants

Total Economic Impact

• $20,189 local spending– $6,700 Lodging– $5,800 Dining– $3,900 Other Shopping

• Mast, Bike Shops, Outlets, Groceries, Gas

– $1,889 Local Event Expenditures• $785 Sheriffs, VFDs & EMTs• $310 Wine to Water• $210 Day Labor

• $609 local tax collection

ExploreBooneArea.com Exposure

• Facebook.com/BooneRoubaix– 34,239 total impressions

• BooneRoubaix.com– 7,031 page views– 2,107 unique visitors

• Carolina Cycling News– 9,624 impressions

• Cycling Dirt Videos– 4,753 views

• Organic/Viral Exposure– MapMyRide, RideWithGPS, Strava, LinkedIn, TurfTalk

Statistics through May 5

Reputation Impact

“Course was beautiful. Well marshaled. Good field of fit riders. I think as close to a 'spring classic' you will get in this country.”

“This thing was simply awesome. I've never done a race like this in 20 years of racing. It was simply epic.”

“I appreciate what you are doing for the area and the sport. You are offering unique and challenging events in an awesome location.”

“Thanks for putting on an amazing race… the climbs and descents were each insane, and the out and back "spur" along the river was the most beautiful riding I have ever done.”

“This was the best race you've put on so far in the last three years.”