11 06-14 capabilities-deck
TRANSCRIPT
PresentationDATE
Table of Contents
Who We Are
Fashion and Entertainment Clients
Social Media Maturity Model
Social Media Value Map
Social Media Platform and Services
Application Platform OpportunitiesLevel 1: LaunchLevel 2: ActionLevel 3: Optimize
Brand Opportunities
Thank you
enter:new media (ENM) is a leading social media agency that increases the value of social media communities for entertainment, fashion, and retail brands. Unlike other agencies offering social media services, ENM was designed from the ground up to deliver end-to-end social media capabilities encompassing Strategy, Outreach, Content, Analytics, Marketing, and Media. ENM is an independent agency based in New York City.
2004 “New Media” LOB began managing digital
marketing to eCPA
2003 enter: marketing founded
2005 Rich Media for entertainment and
publishing 2006 MySpace, UGC, and Custom Social Networks
2007 Live Stream Video and First FB Applications
2008 Digital PR, Fashion/Entertainment focus
2009 enter:new media LLC launched as separate agency
2010 Social Media Platform, “Social Media
AOR”, Retail focus
Who We Are
fashion + entertainment clients
Social Media Value Map
Social Media Maturity Model
Social Media Platform & Services
Listening/Buzz Tracking ToolsFBTwitterBlogsOther
FB Ads API ToolsBulk Ad Campaign Management
SMMSKeyword TrackingPublishingReportingHyperlocal Workflow
CMS Application PlatformFB Landing PagesPromotions & ApplicationsHyperlocal PromotionsReporting
Strategic Planning + AnalysisDigital PRCommunity ManagementCreative + Content DevelopmentDigital MarketingApplication Development
Digital PR
• Blog roll promotes on brand content and editorial.
• Items or information can be “featured” in such a way to drive interest or action.
• Links to ecommerce & websites.
Digital PR
Performance (Ad) Media
Ad ManagementA Facebook media spend is essential for both fan growth and promotional activation. enter works with clients on creative ad development, execution, and real time optimization to help drive & increase fan interaction.
After the ad spend concludes, enter provides full reporting and analytics.
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Branded Landed PageBranded Landing Page• enter: new media Makes the Facebook Supertab the hub of information and activity. • enter: new media works with clients to create content and keep it fresh.
• Use multi-tab design to allow for additional show content.
• One stop shop to your guide to all things relevant to the client.
• Includes previews about shows, promotions, like events, community projects, dotcom exclusives, and interaction points from other social media platforms including Twitter, YouTube, and GetGlue.
• The supertab would also have a “Like”, so users would have to “Like” the client in order to see the supertab. Skin Discussion Hot Topic Gifts
Poll Slide Show Mini - ShopFeatured Fan
Photo
Video