10A0410A0410A0410A04 –––– Quality of Life for CompetitivenessQuality of Life for CompetitivenessQuality of Life for CompetitivenessQuality of Life for Competitivenessin the Nuremberg Metropolitan Regionin the Nuremberg Metropolitan Regionin the Nuremberg Metropolitan Regionin the Nuremberg Metropolitan Region

(Scotland House)(Scotland House)(Scotland House)(Scotland House)

METREXMETREXMETREXMETREX----PresentationPresentationPresentationPresentation

Dr. Christa StandeckerDr. Christa StandeckerDr. Christa StandeckerDr. Christa StandeckerNuremberg Metropolitan Region (EMN)Nuremberg Metropolitan Region (EMN)Nuremberg Metropolitan Region (EMN)Nuremberg Metropolitan Region (EMN)

DirectorDirectorDirectorDirector

European European European European Metropolitan Regions Metropolitan Regions Metropolitan Regions Metropolitan Regions in Germanyin Germanyin Germanyin Germany2005200520052005

Resolution of theMinisterial Conference onSpatial Planning (MCSP)on April 28, 2005

The MCSP recognized 11 European Metropolitan Regions in April 2005.

Nuremberg Metropolitan Nuremberg Metropolitan Nuremberg Metropolitan Nuremberg Metropolitan RegionRegionRegionRegion

Model for Model for Model for Model for promotion promotion promotion promotion of growth and innovationof growth and innovationof growth and innovationof growth and innovationMetropolitan areas

cores of existing metropolitan regions

other locations of metropolitan functions

center of metropolitan integration area

wider metropolitan integration area

transition zones between metropolitan integration areas

Growth areas outside centers ofmetropolitan integration areas

Stabilization areas

Area structure

Central area

Intermediate area

DraftDraftDraftDraft: As at 20.03.2006. The : As at 20.03.2006. The : As at 20.03.2006. The : As at 20.03.2006. The map illustrates map illustrates map illustrates map illustrates the the the the modelmodelmodelmodel....The The The The markings markings markings markings do do do do not represent any planning commitmentsnot represent any planning commitmentsnot represent any planning commitmentsnot represent any planning commitments....

NurembergNurembergNurembergNurembergMetropolitan RegionMetropolitan RegionMetropolitan RegionMetropolitan Region

� Population 3.5 million

� Gross Dom. Product 100 billion

� Export rate 40 percent

� Reachability within 5.5 millionradius of 100 km people

� Patent registrations 5th place inEurope forCentral Franconia(Eurostat 2006)

Goals of the Metropolitan RegionGoals of the Metropolitan RegionGoals of the Metropolitan RegionGoals of the Metropolitan Region

� Development of an international brand“Nuremberg Metropolitan Region”

� Intensification of European work

� Optimization of intra-regional cooperation

� Expansion of metropolitan functions

What does the brand What does the brand What does the brand What does the brand stand for?stand for?stand for?stand for?

CreativityCreativityCreativityCreativityQuality of LifeQuality of LifeQuality of LifeQuality of LifeInternationalityInternationalityInternationalityInternationality

Surprise QualitySurprise QualitySurprise QualitySurprise Quality

Core CompetenceCore CompetenceCore CompetenceCore Competence

Key ExpertiseKey ExpertiseKey ExpertiseKey Expertise

Brand ProfileBrand ProfileBrand ProfileBrand Profile

CreativityCreativityCreativityCreativity

Quality of LifeQuality of LifeQuality of LifeQuality of Life

InternationalityInternationalityInternationalityInternationality

Core Competence: Surprise Quality!Core Competence: Surprise Quality!Core Competence: Surprise Quality!Core Competence: Surprise Quality!

� Established, rich cultural scene

� Polycentrality

� High standard of living and innovative power

Quality of Life Modules Quality of Life Modules Quality of Life Modules Quality of Life Modules

� Responsibility and historyResponsibility and historyResponsibility and historyResponsibility and history- Nuremberg International Human Rights Award- Documentation Center at Nazi Party Rally Grounds

� Examples of culture with international appealExamples of culture with international appealExamples of culture with international appealExamples of culture with international appeal- Bamberg Symphony Orchestra- Germanisches Nationalmuseum in Nuremberg- Richard Wagner Festival, Bayreuth- Rothenburg o. d. Tauber- Nuremberg State Theater

� Examples of international eventsExamples of international eventsExamples of international eventsExamples of international events- Bards’ Festival- Nuremberg International Organ Festival- “Rock in the Park”- 2006 FIFA World CupTM

Tourist HighlightsTourist HighlightsTourist HighlightsTourist Highlights

WürzburgWürzburgWürzburgWürzburgResidenceResidenceResidenceResidence

GermanGermanGermanGermanLimes RoadLimes RoadLimes RoadLimes Road

Old Town Old Town Old Town Old Town of Bambergof Bambergof Bambergof Bamberg

UNESCO World Heritage Assets UNESCO World Heritage Assets UNESCO World Heritage Assets UNESCO World Heritage Assets

� Old Town of Bamberg

� German Limes Road

� Würzburg Residence

Outstanding Rural Areas Outstanding Rural Areas Outstanding Rural Areas Outstanding Rural Areas (Tourism)(Tourism)(Tourism)(Tourism)

� Fichtel Mountains

� Franconian River Paradise

� Franconian Alps

� Franconian Switzerland

� Franconian Lakes

� Franconian Forest

� Hersbruck Switzerland

� Altmühltal Nature Park

and many others

Some ActivitiesSome ActivitiesSome ActivitiesSome Activities............

� Website presence with cultural and tourist highlights (www.em-n.eu)

� International exhibition presentations based on quality of life argument

� Joint marketing of international highlights such as UNESCO World Heritageassets

� Strengthening intra-regional tourism: MetropolCard

� Metropolitan Monitoring with indicators for life quality

MoreMoreMoreMore than you expect!expect!expect!expect!

International Activities 2006International Activities 2006International Activities 2006International Activities 2006

• Delegation trip to Muscat, Oman 18-19.01

•Arab Health, Dubai 22-25.01

•Delegation trip to Delhi/Mumbai, India 24-27.04

•Shenzhen Cultural Fair 15-21.01

•Moscow Medical Salon, Russia Oct./ Nov.

•Intelligent Building, Bahrain (planned) 20-22.11

Marketingverein Metropolregion Nürnberg e. V.Marketingverein Metropolregion Nürnberg e. V.Marketingverein Metropolregion Nürnberg e. V.Marketingverein Metropolregion Nürnberg e. V.

Polycentrality Polycentrality Polycentrality Polycentrality in Germanyin Germanyin Germanyin Germany

� Greater London contributes 17 percent to the British economyGreater London contributes 17 percent to the British economyGreater London contributes 17 percent to the British economyGreater London contributes 17 percent to the British economyLombardy (incl. Milan) 20 percent to the Italian economy (GDP)Lombardy (incl. Milan) 20 percent to the Italian economy (GDP)Lombardy (incl. Milan) 20 percent to the Italian economy (GDP)Lombardy (incl. Milan) 20 percent to the Italian economy (GDP)Ile de France (incl. Paris) 29 percent to the French economy (GDIle de France (incl. Paris) 29 percent to the French economy (GDIle de France (incl. Paris) 29 percent to the French economy (GDIle de France (incl. Paris) 29 percent to the French economy (GDP)P)P)P)

No Metropolitan Region in Germany contributes as much as 10 No Metropolitan Region in Germany contributes as much as 10 No Metropolitan Region in Germany contributes as much as 10 No Metropolitan Region in Germany contributes as much as 10

percent to the German economy (GDPpercent to the German economy (GDPpercent to the German economy (GDPpercent to the German economy (GDP))))

Nuremberg Metropolitan RegionNuremberg Metropolitan RegionNuremberg Metropolitan RegionNuremberg Metropolitan Regionhas all types of areashas all types of areashas all types of areashas all types of areas

Settlement structure of types of regionSettlement structure of types of regionSettlement structure of types of regionSettlement structure of types of region

Agglomeration areasAgglomeration areasAgglomeration areasAgglomeration areas� Core cities� High-density districts� Medium-density districts� Rural districts

Urbanized Urbanized Urbanized Urbanized areasareasareasareas� Core Cities� Medium-density districts� Rural districts

Rural areasRural areasRural areasRural areas� High-density rural districts� Low-density rural districts

17. Wellington 103.5

18. Ottawa 103

19. Nuremberg19. Nuremberg19. Nuremberg19. Nuremberg 103

20. Perth 103

21. Dublin 102.5

Rating of general quality of life (top 25 cities)Rating of general quality of life (top 25 cities)Rating of general quality of life (top 25 cities)Rating of general quality of life (top 25 cities)Index: New York City = 100 Index: New York City = 100 Index: New York City = 100 Index: New York City = 100

Extract from Mercer Human Resources Consulting 2004Extract from Mercer Human Resources Consulting 2004Extract from Mercer Human Resources Consulting 2004Extract from Mercer Human Resources Consulting 2004

Nuremberg in 19th place worldwideNuremberg in 19th place worldwideNuremberg in 19th place worldwideNuremberg in 19th place worldwide

High standard of living and innovative powerHigh standard of living and innovative powerHigh standard of living and innovative powerHigh standard of living and innovative power

� Gross Domestic Product per InhabitantGross Domestic Product per InhabitantGross Domestic Product per InhabitantGross Domestic Product per Inhabitant 57.000 EUR57.000 EUR57.000 EUR57.000 EUR

� The Nuremberg Metropolitan Region (Central Franconia) occupiesThe Nuremberg Metropolitan Region (Central Franconia) occupiesThe Nuremberg Metropolitan Region (Central Franconia) occupiesThe Nuremberg Metropolitan Region (Central Franconia) occupies5th place in Europe5th place in Europe5th place in Europe5th place in Europe

Source: Eurostat 2004

971

832

810

809

786

779

772

764

1,002

1,088

1,112

1,663

1,479

1,298

1,126

0 500 1.000 1.500 2.000

Noord-Brabant (NL)

Stuttgart (DE)

Oberbayern (DE)

Karlsruhe (DE)

Mittelfranken (DE)

Tübingen (DE)

Rheinhessen-Pfalz (DE)

Freiburg (DE)

Darmstadt (DE)

Sydsverige (SE)

Köln (DE)

Oberpfalz (DE)

Unterfranken (DE)

Prov. Brabant Wallon (BE)

Stockholm (SE)

Europe‘s top 15 patentregions (patent registrationsper million employed persons in 2002

Quality of life and polycentrality areQuality of life and polycentrality areQuality of life and polycentrality areQuality of life and polycentrality areimportant modules for cooperationimportant modules for cooperationimportant modules for cooperationimportant modules for cooperation

in the Nuremberg Metropolitan Regionin the Nuremberg Metropolitan Regionin the Nuremberg Metropolitan Regionin the Nuremberg Metropolitan Region

42 Lord Mayors, 42 Lord Mayors, 42 Lord Mayors, 42 Lord Mayors, Mayors,Mayors,Mayors,Mayors,

County PresidentsCounty PresidentsCounty PresidentsCounty Presidents

and four coopted members: government

representatives

Governance in the Nuremberg Metropolitan RegionGovernance in the Nuremberg Metropolitan RegionGovernance in the Nuremberg Metropolitan RegionGovernance in the Nuremberg Metropolitan Region

Council of the Council of the Council of the Council of the Metropolitan Metropolitan Metropolitan Metropolitan

RegionRegionRegionRegion Steering CommiteeSteering CommiteeSteering CommiteeSteering Commiteepoliticans, stakeholders such as scientists,politicans, stakeholders such as scientists,politicans, stakeholders such as scientists,politicans, stakeholders such as scientists,

entrepreneurs, cultural managersentrepreneurs, cultural managersentrepreneurs, cultural managersentrepreneurs, cultural managers

BusinessBusinessBusinessBusinessand and and and

InfrastructureInfrastructureInfrastructureInfrastructureForumForumForumForum

ScienceScienceScienceScienceForumForumForumForum

TrafficTrafficTrafficTrafficandandandand

PlanningPlanningPlanningPlanningForumForumForumForum

CultureCultureCultureCultureand Sportand Sportand Sportand SportForumForumForumForum

TourismTourismTourismTourismForumForumForumForum

MarketingMarketingMarketingMarketingService ForumService ForumService ForumService Forum

The Metropolitan Region of Nuremberg has a well above average density of restaurants, cafés, etc.Whereas the Metropolitan Region has approx. 43 catering establishments for every 10,000 inhabitants, the German average is only 32.

Eating OutEating OutEating OutEating Out