zoommedia.com

ZoomFitness: Driving Sales at Sports Retailers

The ZoomFitness Video Network™ is seen on multiple overhead screens and can be heard through the ambient audio system throughout Zoom’s health club locations.

• Branded for each specific fitness chain

• Music that members workout to

• Health & wellness content

• Sports schedules

• Health club promotional announcements

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The ZoomFitness Network

Video advertising options include Commercials or non-sound Digital Signage.

Zoom Television Commercials & Digital Signage

Backlit Billboards Experiential Programs

Zoom also offers fixed media advertising and customized experiential programs.

Retail TargetingZoomFitnessTM

has national coverage with the ability to geo-target around specific retail locations.

• 2,000+ Health Clubs• 140+ DMAs

MRI:Doublebase 2012 Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)

ZoomFitnessTM

delivers 30 million active, upscale adults that spend heavily at sports retailers and on athletic brands.

Shops at Sports Authority Index 217

Shops at Dick’s Sporting Goods Index 193

Shops at Foot Locker Index 125

Fitness Consumers are Avid Consumers of Active Apparel

Spent $100+ on Running Clothing Index 374

Spent $150+ on Athletic/Workout Wear Index 278

Spent $150+ on Sports Clothing Index 219

Source: GfK MRI Doublebase 2012 “ZoomFitness network”, base A18+

Fitness Consumers Spend on Sneakers & Athletic ShoesSpent $75+ on Athletic Shoes Index 189

Bought 2+ Pairs of Athletic Shoes/Last 12 Months Index 157

Athletic Shoe Brands Bought in the Last12 Months:

Source: GfK MRI Doublebase 2012 “ZoomFitness network”, base A18+

Puma Index 163

Nike Index 149

Asics Index 247

Adidas Index 146

New Balance Index 127

Dick’s Sporting Goods

OBJECTIVE To raise awareness and drive purchase intent of Dick’s Sporting Goods among fitness consumers

EXECUTION DETAILS

Integrated media campaign reached out to active consumers in the ZoomFitness network

• Backlit billboards in main areas of

the health club• Classic billboards in male and

female locker rooms• TV commercials with sound (5

different creatives)

RESULTS • 25% top of mind awareness• 40% unaided ad recall• 61% purchase intent

ZoomFitness Case Study

May 2013 Program

Target C9ZoomFitness Case Study

January 2013 Program

OBJECTIVE To create awareness and drive purchase intent of C9 by Champion workout apparel, sold exclusively at Target

EXECUTION DETAILS

Integrated media campaign in ZoomFitness network

• Digital Signage Video Spot• Target C9 backlit billboards in main

workout areas of health club

RESULTS • 69% purchase intent• 29% unaided recall• 66% overall ad recall

Lady Foot Locker

April 2013 Program

ZoomFitness™ ExperientialOBJECTIVE To create awareness and drive

consumers to shop at Lady Foot Locker retailers

EXECUTION DETAILS

Lady Foot Locker branded classes• Pre-established exercise classes

customized and re-branded to incorporate Lady Foot Locker

• Class instructors serve as brand ambassadors

• Custom signage, club schedules, product sampling

RESULTS • 51% purchase intent• +76% lift in purchase intent• 61% of the test group said they would

recommend the Lady Foot Locker brand• 82% of the test group said they would

participate in a Lady Foot Locker workout class again

New BalanceZoomFitness Campaign Recap

OBJECTIVE To increase awareness of celebrity trainer, Harley Pasternak’s, new exclusive New Balance 997 training sneaker.

EXECUTION DETAILS

ZoomFitness integrated media campaign ran in NYC gyms for 4-weeks.

• Commercial spots featuring Harley Pasternak sharing exercise and wellness tips

• Digital screens also pulled live Twitter feed from the New Balance/Harley Pasternak training event happening in NYC

February – March 2013 Program