YOU’VE GOT QUESTIONS…

• What are the safety protocols?• How will product sampling work?• How many are registered – and who? • Is there going to be a virtual component? • Do you have a go/no-go date in mind?

INDIANAPOLIS IS…

DRIVABLE WALKABLE OPEN FOR BUSINESSMORE THAN HALF the nation’s

population lives within a day’s drive of Indianapolis

44% of SSE attendees in 2019 came from Illinois, Michigan,

Indiana and Wisconsin

There are 12 HOTELS connected by skywalk to the Indiana Convention

Center – no need for shuttle buses or taxis

As of March 1, restaurants in Indianapolis may operate at

75% INDOOR CAPACITY and 100% OUTDOOR CAPACITY

$7M IN UPGRADES since March 2020• Hospital-grade air filtration• Touchless doors• Clorox 360 sanitation• Hand sanitizer stations• Safe concessions and dining areas

Hosting NCAA Tournament March/April

Hosted 30+ EVENTS, welcomed 50,000+ PEOPLE since August• No COVID traced back to

an event

INDIANA CONVENTION CENTER

SSE MANAGEMENT WILL IMPLEMENT AND REQUIRE …• Face coverings, social distancing and frequent hand washing/sanitizing• Daily temperature checks and health screening to enter the building• 8-10 dedicated entry and exit points for crowd control• Touchless badge pickup with more locations and longer hours• Socially distanced seating for education sessions

EXHIBITORS ARE …• Required to bring enough wipes to continuously wipe down surfaces and enough hand sanitizer for

staff and guests• Required to provide individually-wrapped product samples • Encouraged to structure their booth to allow for social distancing

ADDITIONALLY … • There will be no SSE-sponsored receptions/food and beverage provided to reduce unmasking situations• SSE management discourages large off-site indoor events and gatherings

HEALTH & SAFETY ON SITE

EXHIBITORS – 14 WEEKS OUT

440Exhibitors

(840 total in 2019)Confectionery: 206

Snack: 176Both: 40

39Supplier

Showcase Participants

(new feature in 2021)

46%Hotel

Occupancy

145,300Square Feet

(200,000 total in 2019)

*As of March 17, 2021

RETAIL ATTENDEES – 14 WEEKS OUT

1000+Retail Customers550+

Banners across all classes of

trade 65Brokers

20% Distributor/wholesaler18% Convenience14% Candy Retail 12% Grocery/Supermarket/Mass7% Gourmet/Specialty Boutique6% E-commerce5% Value/Dollar

*As of March 17, 2021

40%100+ Stores,

Distributors, E-comm

More Inspiration & Insights Than Ever Before

30+Education Sessions

to help you prepare for the

new retail environment

THOUSANDSof Connections Waiting for You

Strengthen existing partnerships and

create new ones to grow your business

HUNDREDS of Insights and Ideas

to build incremental

sales in Destination Retail

2 YEARSWorth of Product

Innovationsfrom sweet to

savory and everything in

between

Source: Centers for Disease Control and PreventionNote: Data from Dec. 20 to Jan. 12 are for all doses administered. Data for Jan. 13 is unavailable. Projections could change if additional vaccines are authorized.

EXHIBITOR TO-DOs…Complete your profile in the Exhibitor Dashboard.

Plan your booth in advance and adjust for the new environment. Refer to the Exhibitor Resource Center.

Book your hotel through SweetsAndSnacks.com.

Submit your entries for Most Innovative New Product Awards, Featured Products Showcase and Destination Retail.

EXHIBITOR TO-DOs…Consider brand marketing and advertising opportunities to make your company stand out.

Extend complimentary invitations to your customers using Feathrand encourage your brokers to get the retailers there.

Check out the NEW Supplier Showcase and make plans for appropriate team members to attend on June 22.

Visit SweetsAndSnacks.com often for more resources and updates.