yokogawa electric corporation bmd-c0017 copyright © yokogawa electric corporation october 2004...

Yokogawa Electric Corporation

BMD-C0017Copyright © Yokogawa Electric CorporationOctober 2004 Vigilance Workshop 3

Yokogawa IA UpdateNovember 24, 2004

Nobuaki KonishiNobuaki Konishi

Industry Automation System MarkIndustry Automation System Marketingeting

Vigilance Workshop 3Page.2

BMD-C0017Copyright © Yokogawa Electric CorporationOctober 2004

Contents

Yokogawa No.1 Strategy

Yokogawa is growing

Yokogawa is expanding

“Vigilance” review and progress



Becoming the top supplier

Yokogawa No.1 Strategy




Minaki-sandeclared on August 24, 2004 as follows;

• Now is the time for Yokogawa to seize a “golden”, and possibly the last, opportunity to become the leading company in the PA (Process Automation) business.

• The IA Business Headquarters will focus resources on its mainstay PA business and enhance R&D, with the aim of becoming the leading company by securing the largest market share for core PA products by 2010.

Uchida-san




We must be the No. 1 Process Automation

supplier by 2010

Uchida-san

Minaki-sandeclared on August 24, 2004 as follows;

Approved by



Applicable Product Segments for Top Market Share by 2010

・ Process control systems 6th No. 1　　　　・ Key sensors　　 Differential pressure transmitters 2nd No. 1　　 Process analyzers* 4th No. 1　　Magnetic flowmeters 4th No. 1　　 Vortex flowmeters No. 1 No. 1・ Industrial recorders No. 1 No. 1

2002 result2010 target

*Water analyzers (pH and turbidity） , oxygen analyzers, infrared gas analyzers, and process gas chromatography

Securing leading shares for large-market segments and, in particular, becoming the top supplier of products forwhich Yokogawa already holds a competitive share.



No. 1 Strategies

Concentrating on core-value products– Further enhancing competitive products and Systems

　– Concentrate on the selected No. 1 products 　– Expanding the product portfolio

Winning the full digital plant information revolution – Creating a paradigm shift in the industry by enhancing

Fieldbus solutions

Switching from defense to offense– From just imitating competitors to proactively launchin

g a 　 variety of marketing campaigns using the new concept



Yokogawa System business should be No.1

TOPへの道

0

500

1,000

1,500

2,000

2,500

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

M$

ABB 22%Honeywell 18%Invensys 15%Emerson 11%Siemens 10%Yokogawa 9%

PAS Top6と2002年度シェア

2004TOP 5

2007TOP 3

2010No.1



Growing evidence

Yokogawa is growing



0

20

40

60

80

100

120

140

160

180

200

2000 2001 2002 2003

Flow

Transmitter

0

50

100

150

200

250

300

350

400

450

2000 2001 2002 2003

Maintenance Services

Other system

Construction

Resale

Panel

Engineering

Package Software

Safety System

Stardom

Small DCS

Large DCS

PA Business Revenue outside Japan

M$ M$PA System PA Products

CAGR = 12.1％ 12.3%



0

50

100

150

200

250

300

350

400

450

2000 2001 2002 2003

Maintenance Services

Other system

Construction

Resale

Panel

Engineering

Package Software

Safety System

Stardom

Small DCS

Large DCS

0

20

40

60

80

100

120

140

160

180

200

2000 2001 2002 2003

Flow

Transmitter

PA Business Revenue outside Japan

M$ M$PA System PA Products

21.6％ 14.5%CAGR =



Recent DCS Global Sales Result

8.0% 8.1% 8.8% 9.3%Global Share

729.0798.9 816.2 847.8

1,068.4

196.1 199.4262.1 286.5

408.2

0

200

400

600

800

1,000

1,200

FY1999 FY2000 FY2001 FY2002 FY2003

Japan

NA

LA

EMA

Asia

Overseas

Total

(11.2%)*

*) Konishi’s expectation



Expanding　 strategies

Yokogawa is expanding



Singapore Development Center

USDC : United States Development Center

SGDC

YHQ R&D

USDC

MiddleEast India

China

ASEAN

• 30 years’ successful operation• Center of Asian market• Rich IT engineering resources• Rich multilingual resources

SGDC to be established as a software development center of excellence which focuses on user-oriented MES packages

SGDC : Singapore Development Center



YHQ is in charge of- Fundamental software- Controller- Hardware

SGDC is in charge of- MES layer software- Advanced Control software- Solution-based software

USDC is in charge of

- De Facto Standard Interface

MES

ERP

Control systems

Field equipment

ERP: Enterprise Resource Planning

MES: Manufacturing Execution System

ISA-95

ISA-88

MES Development with Users

User

USDC : United States Development Center

ISA-99



New Houston Office

Houston

Expansion and strengthen• Sales development• Marketing capability• Project execution excellence

Atlanta/Newnan

Short History of Houston Ofiice • Opened in 1983 as a branch office• Moved Control system headquarters from Georgia in 2002• Constructing New office and move in 2005

•Why Houston?• Houston is the center of global Oil and Gus IA business



Yokogawa Romania: YEF Engineering Center

DCS & Safety engineering for Oil & Gas up- & Downstream, Petro-chemicals, Chemicals and PowerSCADA & Stardom solutions



Vigilance campaign progress and the next step

Vigilance review



Vigilance Campaign Evolution Roadmap

Search for our heart &

soul

Articulate our values

Align our actions

In House Rollout Mar/2003

ISA Show Oct/2003

Vigilance in mindset and behavior

Vigilance in products and services

What does Yokogawa stand for?

FFCS

AXF EJX

Yokogawa’s Commitment



Vigilance is Commitment

It’s our mindset. – Being alert to protect customer

interests.

It’s our behavior. – Going the extra mile to do things

right.

It’s our commitment.– Committed to building the future to

last.

foresightinnovationquality



ARC Forum Feb/2005

Vigilance Campaign Evolution Roadmap

Search for our heart &

soul

Articulate our values

Align our actions

In House Rollout Mar/2003

ISA Show Oct/2003

Vigilance in mindset and behavior

Vigilance in products and services

What does Yokogawa stand for?

FFCS

AXF EJX

Yokogawa’s Commitment

TodayCustomer’s

FutureXXXXXXXXX

New Product

XXXXXXX realization with products and services



The Objective of this Workshop

Understand the idea of “XXXXXXXXX”Understand the new productThink how to utilize these to your business

Customer’s Future

XXXXXXXXX New Product



Thank you for your attention.

Commitment means building the future to last.

yokogawa electric corporation bmd-c0017 copyright © yokogawa electric corporation october 2004...

Documents