yidan zhang eecs 441 company report

WeChatEECS 441 Company Presentation

Yidan Zhang - zhangyd

Tencent ProductsInstant Messaging

ServiceMobile Value-

Added ServicesInternet Value-Added Services

EntertainmentServices WeChat

Tencent QQ

QQ Enterprise

Tencent Messenger

QQ Mobile

QQ Games

Super QQ

QQ San Guo

Dragon Power

Hero Island

Qzone

QQ Music

QQ Live

WeChat

WeChat Servicesu Instant Messaging

u Moments

u Mobile Games

u Official Accounts

u WeChat Wallet

u WeChat Payment

WeChat History

Jan 2011

•Tencent Launches Weixin

Apr 2012

•Weixin become WeChat

Jul 2012

•Alibaba tries to kill off WeChat

Jan 2013

•Gaming and mobile payment

Jan 2014

•Adds taxi booking

May 2014

•WeChat Stores

Monthly Active Users Growth

Tencent Financials

Business Modelu “Apps within App”

u Advertisement

u Mobile Payment

u Mobile Games

u Stickers

Secret Sauceu Variety of Features driven by customer experience

u Innovative spirit in promotion events

u Successful combination of business and culture

Competition – Social Media

Messaging and Calls

Group Chat

BrandOfficial

Accounts

Friend Seek

Competition – Mobile Payment

uAlipayu 400 Million Users

u 175 Million Transactions Per Day

uWeChat Paymentu 200 Million Users

u $50 billion monthly bank transfers

Your Prediction

Large and Loyal User Base

Comprehensive and Pervasive

Strong Revenue Growth

Questions?