Company Profile Presented by Tony Ghita

Jan. 18, 2012

What do they sell?

• 80% of sales come from shoes • Now also features clothing, bags,

watches, etc.

How much do they make?

$1 billion (2009)

How did they start?

Nick Swinmurn, 1999 • Couldn’t find a pair of shoes he wanted

at his local mall • Selling shoes online • “footwear in the US is a 40 billion dollar

market and 5% is already sold by mail order catalogs”

• ShoeSite.com

Where’d They Go From There?

Great growth throughout the 2000’s • 2000 - $1.6 million • 2001 - $8.6 million • 2002 - open Kentucky warehouse • 2003 - $70 million, move to Las Vegas • 2008 - $1 billion in revenue • 2009 – bought by Amazon.com

Company Culture

1. Deliver WOW Through Service 2. Embrace and Drive Change 3. Create Fun And A Little Weirdness 4. Be Adventurous, Creative, and Open-Minded 5. Pursue Growth and Learning 6. Build Open and Honest Relationships With

Communication 7. Build a Positive Team and Family Spirit 8. Do More With Less 9. Be Passionate and Determined 10. Be Humble

Company Culture

Fortune’s list of “Best Companies to Work For”

• #26 in 2009

• #15 in 2010

• #6 in 2011

What’s Hot

• Amazon ownership

• Continued growth

• Culture

• Customer Service

Secret Sauce

• Great customer service – “Zappos brand = great service, that just

happens to sell shoes”.

• Awesome corporate culture

Summary

• Integration into Downtown Las Vegas

• Future use of Amazon’s shipping assets

• Apparel industry four times larger than footwear industry

• Multi-billion dollar business