nintendo company report - eecs 441 f15

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Page 1: Nintendo Company Report - EECS 441 F15

Ryan Brown (rybrown)

Page 2: Nintendo Company Report - EECS 441 F15

Products

Page 3: Nintendo Company Report - EECS 441 F15

Financial Information

Fiscal Year 2015 Net Income of 205 Million Dollars

Through 2nd Quarter 2016 Net Income of 74 Million Dollars

2.5 Billion Dollar Cash Reserve

Weak exchange rate *Graph in Japanese yen

Page 4: Nintendo Company Report - EECS 441 F15

Founded in 1889

Hiroshi Yamauchi

NES revitalizes the market

Wii and DS

History

Page 5: Nintendo Company Report - EECS 441 F15

Creativity and Polish of Games

Numerous IPs

Nostalgia

Secret Sauce

Page 6: Nintendo Company Report - EECS 441 F15

The Competition

Page 7: Nintendo Company Report - EECS 441 F15

Major Turning Point: New President

Tatsumi Kimishima

New Market

New Console

New Online Features

Why is Nintendo interesting?

Page 8: Nintendo Company Report - EECS 441 F15

Mobile Apps DeNA and Pokémon Go

Nintendo NX Home and Mobile Console

Nintendo Accounts My Nintendo

The Future

Page 9: Nintendo Company Report - EECS 441 F15

Need Improvement: Third Party Support

Online Infrastructure

Marketing

Software Only

Predictions

NESSNES

N64

GameC

ube W

iiW

ii U0

40

80

120

61.9149.1

32.93 21.74

101.59

10.73

Nintendo Home Console Sales

Nintendo Home Consoles

Life

time

Sal

es (M

illion

s)

Page 10: Nintendo Company Report - EECS 441 F15

Questions?